Creative and Tech podkast

How to Use Your Branding in Marketing in Creative Ways

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40:35
Do tyłu o 15 sekund
Do przodu o 15 sekund

How to Use Your Branding in Marketing in Creative Ways with Lynn Casey, Founder & CEO, Shine Scout

In this episode, we chat about tactile ways to bring your brand out in your marketing, the best ways to do it and how to find the right way to do it for your brand, plus creative ways to think outside the box with marketing and how to keep your brand and marketing fresh with the growth of innovation, technology and AI.

Lynn is a highly sought after trend expert, consumer scientist, brand builder and futurist committed to helping industry leading organizations unlock the deep human insights that inspire innovation.

She is driven by the belief that every company, brand and product has a powerful story to tell, and that critical analysis of human culture, behavior and trends can help uncover the strongest brand narratives, and ensure the biggest leap.

Lynn has been a highly respected business development executive/consultant working on both agency and client side for over 20 years. Her clients include DreamWorks Studios, Saatchi & Saatchi, Paramount Pictures, Coca Cola, The North Face, Dominos, Nestle, Coty, Xbox, Reebok and Burger King. She lights up the room as a charismatic speaker and in-demand conference panelist. And she shares her insights on trends, creativity and innovation in articles, the Shine Scout blog, her proprietary trend reports and signature workshops for C-level execs.

This interview was part of the ReadSpeaker.ai two day podcast series called Branding Innovators, featuring some of the most creative and innovative people in the branding and marketing world today.

Learn more at readspeaker.ai

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