Brand: What the Research Shows on Why It Matters

Why Accessibility in Gaming is a Must Have and Why Text to Speech is an Essential Tool for Game Designers and Game Developers   We recently had two of the top experts in accessibility in gaming, Morgan Baker, Game Accessibility Specialist and Designer and Antonio Martinez, Accessibility Consultant and Editor in Chief & Mobility Expert for Game Accessibility at Nexus, join ReadSpeaker.ai’s Tom DiPietropolo, ReadSpeaker’s Lead Business Development Leader for TTS in Gaming and Keri Roberts, ReadSpeaker’s Brand Evangelist for North America for a chat on our video/audio podcast, Creative and Tech, to chat about why accessibility in gaming is no longer a nice to have, but a must have and how game designers and developers are creatively using technology to make games a better experience for all.     Read the full transcript or watch the full video interview with captions here.  Learn more at https://www.readspeaker.ai/applications/gaming/

The ROI of Customer Experience and How to Turn Customers Into Lifelong Fans with Jon Picoult, Founder, Watermark Consulting Listen as Jon breaks down the meaning of customer experience, how TTS can play a role in creating a great customer experience and what the true ROI of customer experience really is. Learn more at readspeaker.ai

How to Recognize and UnDo Bias in AI with LaTonya J. Pegues, The Unconscious Bias Trainer   Why are elements of AI made the way they are?  It starts with humans and every human has bias conscious or unconscious, but how do we make sure that bias doesn't dictate how we create AI?  In this discussion we'll chat about how to recognize it and how to create better AI in the best way possible.    As CEO of BOAZ Enterprises, LaTonya J. Pegues brings a wealth of experience and non-traditional solutions to BOAZ Enterprises clientele. After working in the aerospace and telecommunications industries in a variety of positions; including satellite and mission systems engineer, low temperature physics researcher, and communications/ PR expert, she founded and started BOAZ Enterprises a training, consulting, and communications firm in the year 2000.  Under her leadership, BOAZ Enterprises has provided services for clients in Africa, Asia, Europe, and throughout North America.         Learn more at readspeaker.ai

How to Look Forward, Take Action and Thrive with Innovation to Impact the World in a Positive Way with Geoff Tuff, Principal, Deloitte Steven Goldbach, Principal & Chief Strategy Officer, Deloitte    How does an organization look forward and take action to provoke the future for an organization and impact the world in positive way?  Where does technology, innovation and creativity fit into that?    Listen as we chat with Geoff Tuff and Steven Goldbach from Deloitte as we chat about their new book Provoke - How Leaders Shape the Future By Overcoming Fatal Human Flaws. Learn more at readspeaker.ai

How to Create an Experience Online and Offline with a Brand with Will Hall, Chief Creative Officer at RAIN In this episode, we chat about not choosing offline or online retail experiences, but rather how to integrate the two to create a human experience that makes people fall in love with a brand.  Will is a Creative Director and Designer and currently the Chief Creative Officer at RAIN, a 100 person innovation company with offices in NYC, Utah and Seattle. He’s also a Professor of Design at NYU and a judge on New York by Design on CBS and Host of the Podcast, Fail Hard Sponsored by Adobe.  At RAIN, he has worked with 23 of the Fortune 100 companies, and has won and lead numerous accounts including Amazon, Nike, Facebook, Headspace, Starbucks, and Chanel to name a few. This interview was part of the ReadSpeaker.ai two day podcast series called Branding Innovators, featuring some of the most creative and innovative people in the branding and marketing world today. Learn more at readspeaker.ai

Brand and Voice Technology: How and Why to Get Noticed in This New Era of Innovation with Audrey Arbeeny, Founder/CEO/Executive Producer, AUDIOBRAIN, Heidi Bailey, VP, Futures & A.I. at The Integer Group, Paul Hillyer, Head of Creative Programming, International, Mood Media, Susan Westwater, CEO/Co-Founder & Author, Pragmatic Digital In this episode, we chat about creative ways a brand can stand out and get noticed with the use of voice technology, ways it's been done and ways it could be done in the future. This interview was part of the ReadSpeaker.ai two day podcast series called Branding Innovators, featuring some of the most creative and innovative people in the branding and marketing world today. Learn more at readspeaker.ai

How to Use Your Branding in Marketing in Creative Ways with Lynn Casey, Founder & CEO, Shine Scout In this episode, we chat about tactile ways to bring your brand out in your marketing, the best ways to do it and how to find the right way to do it for your brand, plus creative ways to think outside the box with marketing and how to keep your brand and marketing fresh with the growth of innovation, technology and AI.   Lynn is a highly sought after trend expert, consumer scientist, brand builder and futurist committed to helping industry leading organizations unlock the deep human insights that inspire innovation. She is driven by the belief that every company, brand and product has a powerful story to tell, and that critical analysis of human culture, behavior and trends can help uncover the strongest brand narratives, and ensure the biggest leap. Lynn has been a highly respected business development executive/consultant working on both agency and client side for over 20 years. Her clients include DreamWorks Studios, Saatchi & Saatchi, Paramount Pictures, Coca Cola, The North Face, Dominos, Nestle, Coty, Xbox, Reebok and Burger King. She lights up the room as a charismatic speaker and in-demand conference panelist. And she shares her insights on trends, creativity and innovation in articles, the Shine Scout blog, her proprietary trend reports and signature workshops for C-level execs. This interview was part of the ReadSpeaker.ai two day podcast series called Branding Innovators, featuring some of the most creative and innovative people in the branding and marketing world today. Learn more at readspeaker.ai

The Value of Branding: How to Stand Out (A Panel Discussion) featuring: Jorge Almeida, MBA, Senior Digital Marketing Manager, Avocados From Mexico, Steve Keller, Sonic Strategy Director, Studio Resonate, CJ Yeh, Founder/Executive Creative Director, Cynda Media Lab & Curriculum Chair, Creative Technology & Design, FIT SUNY and Joe Quattrone, SVP & Head Of Education/Head of Sasha West, The Sasha Group. In this panel discussion we chat about the value of a brand, what makes great brands stand out, how to be a great brand and how to stand out in a creative way with the growth of technology.  This interview was part of the ReadSpeaker.ai two day podcast series called Branding Innovators, featuring some of the most creative and innovative people in the branding and marketing world today. Learn more at readspeaker.ai 

Brand: What the Research Shows on Why It Matters with Tom Guarriello Ph.D., Faculty, Masters in Branding Program, School of Visual Arts & Psychologist Listen to this academic talk about the value of a brand and what the research shows on how to know what makes a great brand, when the brand is working, what happens to companies who ignore branding and why branding matters even more as we go into a world with more AI and innovation including things like conversational AI, voice technology, VR, AR and more.    Tom has spent decades helping people understand their own, and other people’s, minds. After receiving a PhD in psychology, he spent 25 years in clinical practice, then pivoted into organizational psychology. For almost three decades, he’s worked as a brand consultant, much of it in the fashion industry. He is currently at the forefront of the increasingly relevant field of human/robot interaction.    As founding faculty in the School of Visual Arts’ Master’s in Branding program, Tom teaches “The Meaning of Branded Objects,” a course that explores the psychological mechanisms that transform everyday objects and experiences into important, valuable components of every modern person’s lived-identity.  This interview was part of the ReadSpeaker.ai two day podcast series called Branding Innovators, featuring some of the most creative and innovative people in the branding and marketing world today. Learn more at readspeaker.ai

How Real Estate is Using AI to Be More Efficient with Aaron Bours, VP of Marketing at Hyro In this conversation, we chat with Aaron about the growth of Hyro and how they found a need for conversational AI in the real estate world and built a new market in their business, plus his tips for this industry when it comes to innovating with AI. Learn more at readspeaker.ai