How L&D Can Use Copywriting and Content Marketing Strategies w/ Gary Stringer

Ever wondered how a facilitator can transform an organization's culture? In today's episode of The L&D Career Club Podcast, I'm joined by the Founder of the School of Facilitatin, Kirsty Lewis as we unravel the art of facilitation in leadership. We're unpacking: 👥 The unique dance between training, facilitation, and coaching 🧊 The 'iceberg model' in facilitation - what's beneath the surface matters! 🎨 Mastering workshop design - blending purpose with creativity Discover how facilitation skills not only guide teams but also shape organizational culture. And for those eager to enhance their facilitation toolkit, Kirsty shares insights on self-awareness, workshop strategies, and the subtle differences that make a big impact.  How do you see facilitation shaping your career and leadership style? Share your thoughts below! ⬇️   Www.schooloffacilitation.com   Connect with Kirsty: https://www.linkedin.com/in/kirsty-schooloffacilitation/   Join the L&D Career Club: https://www.theovernighttrainer.com/ldcc

Have you been thinking about making a lateral move in your L&D career? In today's episode of The L&D Career Club Podcast, I help you look beyond job titles and identify if making a lateral move is the right decision for you! We're deep diving into all of the different considerations including: 💡Thinking beyond job titles and salaries and aligning career objectives with job responsibilities and growth opportunities 💡How to identify career growth opportunities during the interview process, and how to do your own research to find key indicators of promotion trends inside of the organizations 💡Why you should be considering your lifestyle goals, personal preferences, and timing when it comes to lateral moves 💡How soon you should be having career development conversations in your new role, and why you should always be nurturing your network, updating your resume, and investing in your personal brand 💡When taking a lateral move may not be in your best interest (spoiler alert, this one's all about mindset) Deciding to (or not to) take a lateral career move is 100% personal.  What have been deciding factors for you in taking (or not taking) a lateral move?   Join the L&D Career Club: https://www.theovernighttrainer.com/ldcc

Tired of sifting through advice to try and stand out in your L&D job search? In today's episode of The L&D Career Club I'm sharing FIVE ways you can start to create an intentional shift in your strategy to ACTUALLY stand out in your job search. We're talking practical steps you can apply today including: 👉 Whether or not you should make your resume "ATS friendly" and what that *actually means 👉 Shifting your content strategy if you want to use LinkedIn to help you land a role 👉 How to network without always feeling like you have to "sell yourself" 👉 Where you should spend time when it comes to upskilling 👉 How to know when to take or leave advice It's also fitting that this is episode 136 since I'm turning the big 3-6 on Friday and currently running my annual birthday sale! 🎂 1️⃣ Premium Access to The L&D Career Club PLUS 30 Days 1:1 Coaching w/ me ($5,889 value) - $3,600 (ONLY ONE SPOT AVAILABLE) Ready to find, land, and thrive in your dream L&D role AND want 6 weeks of 1:1 support from me while you do it? Inside this container you'll get access to: ✅ 6 weeks of 1:1 support from me ✅ The entire L&D Career Club community ✅ My complete L&D career transition course library ✅ All live events, programs, and in-house mentorship for 12 months 👉 Grab the ONLY spot here: https://app.heartbeat.chat/ldcareerclub/invitation?code=7JAGBE) 2️⃣ L&D Career 4-Course Bundle: ($796 value) - $360 Lifetime access to FOUR signature courses: ✅ L&D Career Mindset Magic ✅ L&D Resume Reprogram ✅ Build Your L&D Network ✅ Ace The L&D Interview 👉 Snag your 4-course bundle here: https://app.heartbeat.chat/ldcareerclub/invitation?code=GF32J2) 3️⃣ Masterclass 4-Replay Bundle: ($396 value) - $36 Lifetime access to FOUR previously recorded masterclasses (typically not for sale outside of The L&D Career Club): ✅ Is L&D Right For You? Masterclass ✅ 2024 L&D Career Planning Workshop ✅ How to Start Your L&D Career Transition ✅ L&D Career Success Codes Masterclass 👉 Snag your masterclass bundle here: https://app.heartbeat.chat/ldcareerclub/invitation?code=E26267)

  Ever wondered how the art of copywriting can revolutionize Learning & Development? 🤔   In our latest episode, we dive into the transformative power of copywriting and content marketing within the L&D sphere! Join Sarah and Gary as they explore: 📝 The Crucial Role of Copywriting in L&D: Discover how compelling writing can elevate your L&D initiatives, making your content more discoverable and relevant. 🚀 The Science of Engagement: Learn about the framework for creating captivating content – from crafting effective titles to adding real value to your audience. 🗝️ Clarity and Conciseness: Uncover the secrets to structuring content that resonates immediately with your audience, without the fluff. 🎯 Tailoring Content: Dive into the art of creating content that's not just perfect, but perfect for your audience's specific needs. 🤖 AI in Content Creation: Join the debate on the role of AI in content creation and its implications for human-centric and problem-solving content. As we navigate these topics, we challenge you to think: How can you apply these insights to enhance your own L&D strategies? Share your thoughts below! ⬇️ 37 Lessons For A Winning L&D Strategy - a free guide using expert insights from 50+ podcast conversations: https://www.gethownow.com/disrupt Gary's Recommendations: The Art Of The Click Make It Count L&D Disrupt  The 2024 L&D Trends Report 🎊 Sarah's Birthday Celebration Sale 🎊 1️⃣ Premium Access to The L&D Career Club plus 30 Days 1:1 Coaching w/ Sarah ($5,332 value) - $3,600 (ONLY ONE SPACE AVAILABLE: Register here 👉 https://app.heartbeat.chat/ldcareerclub/invitation?code=7JAGBE) 2️⃣ L&D Career 4-Course Bundle: L&D Career Mindset Magic, L&D Resume Reprogram, Build Your L&D Network, Ace The L&D Interview ($796 value) - $360 (GRAB YOUR COURSE BUNDLE HERE: https://app.heartbeat.chat/ldcareerclub/invitation?code=GF32J2) 3️⃣ Masterclass 4-Replay Bundle: 2024 L&D Career Planning Workshop, Is L&D Right For You? Masterclass, How to Start Your L&D Career Transition, L&D Career Success Codes Masterclass ($396 value) - $36 (GRAB YOUR MASTERCLASS BUNDLE HERE: https://app.heartbeat.chat/ldcareerclub/invitation?code=E26267)

Ready to launch into your new L&D role in 2024 but are soooo over setting a SMART goal to do it? I've always been iffy on using SMART goals as a way to set career goals, and inside today's episode of The L&D Career Club, I'm giving you a whole new strategy to make sure you are creating goals you have power over achieving! 🔋 Today we're focusing on: 👉 Why SMART goals don't work when it comes to setting career goals 👉 How to take an intention-led approach to setting goals aligned with what you want to achieve 👉 My 4-step process to creating R.E.A.L goals (a new formula I've been working on as an alternative to SMART goals) 👉 The science behind keeping your goals to yourself vs. sharing them with the world   Have you already set your career goals for 2024? If so, DON'T share them below! 🤣   Ready to join us inside The L&D Career Club? https://www.theovernighttrainer.com/ldcc

Are you ready to find, land, love, and THRIVE in the L&D career of your dreams in 2024? 🎉 If so, we've upleveled The L&D Career Club Membership to be the official home for purpose-driven people looking to make big waves in their L&D career in 2024! Inside today's episode of The L&D Career Club podcast, I'm sharing about our upgraded membership including: 👉 The upcoming programs for Q1 2024, including our live L&D Resume Reprogram workshop series, guest speakers such as Molly Shapiro, Ross Stevenson, and Jessica Rivera, and the addition of Interview Office Hours.  👉 New ways to get support including 1:1 coaching upgrades and weekly prompts to give you the exact strategy you need to land your dream L&D role. 👉 3 different access tiers to fit any budget (including one as low as $19 a month). Our goal for 2024 was to make the L&D Career Club more accessible financially and I'm excited for our new tiered approach! 👉 All of the support we're continuing including in-house mentorship from Chris Skees, Resume Office Hours and resume reviews with Emma Strong, Co Working Wednesdays with Molly Shapiro, and 2x a month coaching sessions with me! 👉 Our brand new community portal that we can't be any more excited about - more ways to connect with you all, and more ways to connect with each other! And...until the end of the year, we're offering 20% off ANY tier! Use code LDCC2024 at checkout to sign up and your brand new membership will start on 1/1/2024! 🎉 Register here: https://app.heartbeat.chat/ldcareerclub/invitation?code=GJACCF  

  Are you still clinging to outdated career strategies as we move into 2024? In today's episode of The L&D Career Club, we are focusing on how to be 'out with the old' and 'in with the aligned' when it comes to finding and landing your dream L&D role in 2024. In our second-to-last episode of the year we cover: 🔄 Why traditional job title-focused approaches are limiting your career potential. 🚫 The pitfalls of over-reliance on referrals and why diversifying your job search is key. 🧐 Why 'selective mentorship' trumps collecting varied advice for a coherent career path. 🎯 How to avoid blindly upskilling for the sake of upskilling. 📊 Effective ways to connect with hiring managers without resorting to spammy tactics. 🌱 The importance of quality connections and personal development for a fulfilling career. As we step into 2024, what’s one career strategy you’re planning to leave behind?    Join us for our FREE masterclass 12/21 @ 6pm EST https://us02web.zoom.us/meeting/register/tZYqfu6qrDkvEtxaDy1oo8moTIOTX7ObyWS7   Join the L&D Career Club here: https://www.theovernighttrainer.com/ldcc  

  Are You Harnessing the Power of Neuroscience in Your L&D Strategies? Ever pondered how understanding the brain can revolutionize learning and development? 🧠 Tune into our enlightening episode of The L&D Career Club Podcast, where we delve into the fascinating world of neuroscience and its practical applications in L&D. Here’s a sneak peek of what you’ll learn: 🔍 Neuroscience Meets Learning Science: Explore how neuroscience can inform and transform learning design, with insights from Lauren’s extensive career journey in corporate training and teaching across the globe. 🚀 From Intuition to Insight: Lauren shares her 'Aha' moment that shifted her from intuitive teaching to embracing neuroscience. Discover her journey into studying the brain’s role in learning and how it led to the development of her innovative course. 🧐 Debunking Myths: We tackle common misconceptions like the 'left brain/right brain' theory, emphasizing the need for evidence-based learning strategies. 💡 Practical Applications for Every L&D Professional: Whether you're an individual contributor or leading a team, learn how to subtly integrate neuroscience-based techniques in your work for more effective learning experiences. ❓ Reflective Question: How might your approach to L&D change if you aligned it more closely with how the brain naturally learns and processes information? Join us for this insightful discussion and share your thoughts on integrating neuroscience into L&D!   Connect with Lauren here: https://www.linkedin.com/in/lauren-waldman-learning-pirate-4666bab/ https://www.learningpirate.com/

🚀 Are you tapping into the full potential of Q4 for your L&D career? In the latest episode of The L&D Career Club Podcast, we debunk some common myths about the job market and provide insights for L&D professionals looking to land their new role soon. We're diving into: 📈 The surprising truth about job opportunities in Q4 - they're abundant, not scarce! 🔍 Key skills employers are eagerly seeking - and how you can showcase them effectively. 🌟 The rising importance of non-traditional career paths and diverse candidate profiles in the L&D landscape. This episode is based on data-driven insights, featuring an in-depth analysis of a study involving 39,000 employers across 41 countries. Discover how the landscape is shifting towards skills like communication, collaboration, and adaptability, and why this is the GOLDEN HOUR for L&D professionals. Sources: Manpower Study: https://www.manpowergroupusa.com/insights/q4-2023-employment-outlook-explained HCA Magazine: https://www.hcamag.com/us/specialization/recruitment/employers-planning-measured-hiring-in-q4-report/459561 HBR Article: https://hbr.org/2022/12/dont-pause-your-job-search-just-because-its-the-holidays   Let's Work Together: 5-Day 1:1 L&D Career Accelerator: https://calendly.com/theovernighttrainer/1-1-coaching-5-day-l-d-career-accelerator L&D Career Club: https://www.theovernighttrainer.com/ldcc FREE 2024 Planning Masterclass/Workshop: https://us02web.zoom.us/meeting/register/tZYqfu6qrDkvEtxaDy1oo8moTIOTX7ObyWS7

Feeling the pressure in your job search? You're not alone. In our latest deep dive, we confront the all-too-common issue of desperation in the job hunt. Here's what we're unpacking: 🔄 The 'Desperation Cycle': How it starts and why it's hard to break 🚫 The risks of the 'spray and pray' approach in job applications 🔍 Identifying and avoiding toxic work environments 💡 The power of mindset in overcoming job search desperation 🎯 Strategies for aligning job choices with your true values and goals   Join us for Nail Your L&D Niche LIVE: https://theovernighttrainer.thinkific.com/courses/nail-your-l-d-niche-live-dec-23