Customer Strategy Podcast podcast

Episode 26: Sri Ganesan - Founder and CEO of Rocketlane

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In this episode of the Customer Strategy Podcast, I'm talking with Sri Ganesan, Founder, and CEO of Rocketlane.

Rocketlane helps businesses accelerate customer time to value by delivering a transparent, consistent, and delightful customer onboarding journey every single time.

Sri and I had an interesting conversation about what it was like to have his previous business acquired by a large company and then continue to build for 4.5 years!

Sri and his team then set to work on removing the challenges and complexities they saw when it came to onboarding customers.

Spreadsheets, Trello, Slack, internal docs, external docs, etc are all used in some form or fashion today when onboarding customers but they create siloed workstreams. This not only affects the people running the project but also affects the customer experience.

Rocketlane brings everything together in one tightly knit experience. Documents, tasks, communication, notifications, etc. all live in one place.

To learn more about Rocketlane, visit


To learn how to build a comprehensive Customer Strategy for your business, grab a copy of my FREE download called the 5 Things Your Customer Strategy Must Have.

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