Customer Strategy Podcast podcast

Episode 24: Howard Tiersky - Winning Digital Customers, The Antidote To Irrelevance

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In this episode of the Customer Strategy Podcast, I'm talking with Howard Tiersky, author of the Wall Street Journal Bestseller: Winning Digital Customers, The Antidote To Irrelevance.

Howard is one of the top 10 Digital Transformation Influencers in the world and has worked with brands like Verizon, NBC, Nutrisystem, Viacom, Avis, Universal Studios, JPMC, Facebook, Spotify, and Amazon just to name a few.

Howard and I had a great discussion about his 5-Step Methodology that any company can follow to better understand their customers and deliver an incredible experience.

In Howard's words, "Winning with customers is about doing a better job of solving their pain and giving them more delight than your competitors."

If you want to find out how to do this, click play to listen to our conversation.

You can grab a copy of Howard's book along with the first chapter for free at

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