Customer Strategy Podcast podcast

Episode 22: Donna Weber - Onboarding Matters

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In this episode of the Customer Strategy Podcast, I'm talking with Donna Weber who is a customer onboarding expert and the author of the book Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions.

In our discussion, we talked about the need for an orchestrated customer onboarding, the 6 stages of an orchestrated onboarding, and the principles behind an incredible customer onboarding.

Donna shared some practical tips, tricks, and strategies to help you improve your customer onboarding to turn those new customers into loyal champions.

To get a copy of Donna's book, go to

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