
Every website tells a story about the people who made it. Someone chose what greets you first, where each page leads and what got left out.
In each episode, I take a close look at a real website. I start with first impressions: what you see and feel in the first few seconds, before you read a word. Then I pick two or three key pages and ask if each one does its job. I dig into the detail too, from the words, pictures and type to how fast it loads and how it copes on a phone.
I care more about the people behind a site than scoring points. I'm warm about what they were reaching for, and honest when something gets in a visitor's way. Each episode ends with a short verdict: does this site work for the people it's meant for?
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