
Episode #003: Content Design London
This week I visit Content Design London, a site that skips photographs and lets plain words, set large, carry the whole front page.
It opens with black type on white, a name stacked like a stamp and a basket icon that tells you they sell things. On the courses page, every card shows the price with VAT. Open a single course and it answers almost every question a nervous buyer might have, down to the group size and an early-bird deadline with a day and a time. Then there's a 404 page that says "It's us, not you", and that one line tells you a lot about the people behind it.
I also talk about a headline that makes a claim rather than an offer, course cards with no dates and student quotes with no names. And I ask whether a company that teaches good writing has built a site that lives up to its own words.
Links
- Content Design London's website: https://contentdesign.london
- Big Web Adventure: https://www.andrewbackhouse.design/podcast
- Me on LinkedIn: https://www.linkedin.com/in/andrew-backhouse
- Me on Instagram: https://www.instagram.com/andrewbackhouse.design
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