Big Web Adventure podcast

Content Design London

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Episode #003: Content Design London

This week I visit Content Design London, a site that skips photographs and lets plain words, set large, carry the whole front page.

It opens with black type on white, a name stacked like a stamp and a basket icon that tells you they sell things. On the courses page, every card shows the price with VAT. Open a single course and it answers almost every question a nervous buyer might have, down to the group size and an early-bird deadline with a day and a time. Then there's a 404 page that says "It's us, not you", and that one line tells you a lot about the people behind it.

I also talk about a headline that makes a claim rather than an offer, course cards with no dates and student quotes with no names. And I ask whether a company that teaches good writing has built a site that lives up to its own words.

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