Big Web Adventure podcast

Joe Lycett

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Episode #001: Joe Lycett

In the first episode of Big Web Adventure, I visit joelycett.com and find a website that breaks nearly every rule, and gets away with it.

There's no headline and no welcome. You land in an archive of small pictures, from Taskmaster in 2017 to work made this year, and it's up to you where to start. The about page is one long, rambling paragraph that somehow fits in two BAFTAs, gallery shows and a stunt that made international news. The shop puts tea towels next to a sculpture with a very serious price tag. Then the contact page drops the jokes and gets down to business.

I talk about what these choices say about the man behind them, and where the site could be kinder to visitors, from a shop that takes some scrolling to a home page full of pictures that has to load on a phone in a pub garden. I also ask why a tidy, sensible website would be the wrong fit for him.

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