Big Web Adventure podcast

The Modernist

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Episode #002: The Modernist Society

I visited The Modernist Society's website, a site that asks you to join something rather than buy something, and then hands you five things to do before you've worked out who they are.

Get past the homepage and the about page calms right down and tells the story properly. It names the people who started it, thanks its funders in public and lets someone else's quote describe the magazine better than the site could itself. I spotted a small contradiction about how often the magazine comes out, and I talk about why a slip like that chips away at trust. The page for issue 57 gets selling a magazine just right, with eight pictures of the real thing and an honest note about a very small team.

I also talk about a menu full of names that only make sense if you're already in the know, and some lovely photos that nobody using a screen reader can see. So would it win over someone arriving cold? Have a listen and you'll hear where I landed.

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