
Growing App Ratings From 2 to 4.7 stars, Product Retention Playbook: Diana Matei
Diana Matei has spent 10+ years building and launching B2C and B2B products across e-commerce, fintech, marketplaces, and subscriptions. Work that's helped increase app downloads by 35%, boost app revenue by 15%, and take app ratings from 2 stars to 4.7 stars. In this episode, she breaks down how AI is reshaping product management, why brand often beats "the best product," and the retention framework she now builds with every client.
We cover:
✅ Why AI is making tech a commodity, and what that means for product strategy
✅ The difference between lagging and leading metrics (and why most teams track the wrong ones)
✅ How to build a "metric tree" to connect daily work to revenue
✅ Her honest take on OKRs and how to stop them dying after week one
✅ The biggest agile/product myth: "build it, and they will come"
✅ Why post-purchase experience is the next big product battleground
✅ Her daily routines as a product consultant and founder of her own practice
If you're a founder, product manager, or work in marketing or sales and want to understand how great product thinking drives retention and revenue, this conversation is for you.
📌 Connect with Diana:
https://www.linkedin.com/in/diana-eugenia-matei/
https://dmthepm.com/
▶︎Tickets for Not Another Agile Conference (22 April 2027, Chester Zoo) are on sale.
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▶︎Chapters
0:00 – Welcome & introducing Diana
0:12 – Diana's background: 10+ years across Tesco, fintech, marketplaces
2:00 – The problem she's obsessed with: AI's impact on product management
4:24 – Brand vs product: why the best product doesn't always win
7:03 – Rolling out product frameworks without the jargon (200-year-old client)
9:57 – The metrics teams measure that are actually unhelpful
13:02 – Shipping fast vs creating real value
16:12 – What is a "metric tree"?
18:04 – Diana's honest take on OKRs
20:26 – Habits that create momentum instead of one-off workshops
23:40 – Why product managers get lost in the backlog
26:08 – When the cheapest option wins (car insurance, commoditised markets)
27:53 – Her theory: B2B is becoming B2C in disguise
29:12 – The loyalty problem with new-customer-only offers
34:26 – Biggest agile/product myth: "build it, and they will come"
36:45 – Morning routines and habits that keep her thinking clearly
38:44 – What going freelance actually feels like
42:53 – Quickfire round: worst advice, overused phrases, hills to die on
44:37 – What's next for Diana and her retention scorecard
45:50 – Where to find and work with Diana
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