Why 99% of Coaches Fail at Email Marketing (The 1% Secret Revealed) with John Meese

We welcome John Meese, a bestselling author and founder of Sold Out Coach Club who has achieved something remarkable: building a thriving online business without any social media presence. John shares his unconventional approach to digital marketing, focusing on closing the gap between you and your ideal clients rather than relying on traditional launch strategies. John discusses his journey from writing software tutorials to founding Sold Out Coach Club, driven by a mission to "steward wisdom" and help experts turn their knowledge into wealth without compromising their values. He introduces powerful concepts like the "social media visibility bias" and his upcoming framework "Close the Gap," which challenges the typical 15-step sales process that loses customers at every turn. Key insights include the PEP morning routine (Prayer, Exercise, Plan), the power of celebrating clients to get more clients, and why writing personalized emails to individual people (not audiences) transforms your marketing effectiveness. John also shares practical strategies like hand-raisers, impromptu Q&A sessions, and the surf-to-sell method that has helped his clients generate hundreds of thousands (even millions) in revenue. Whether you're a coach, consultant, or expert looking to build an authority business that respects both your time and your values, this conversation offers a refreshing alternative to the hustle-heavy marketing tactics dominating the industry.Chapters:(00:00:00) - Introduction to John Meese, the Social Media Unicorn(00:01:00) - From Economics to Online Marketing: John's Journey(00:02:00) - The Evolution of "Turn Wisdom Into Wealth"(00:04:00) - Crisis of Faith in Online Marketing and Finding Purpose(00:05:00) - The Decision to Quit Social Media(00:06:00) - The Social Media Visibility Bias Explained(00:09:00) - Cal Newport's Influence and Deleting All Social Media(00:10:00) - Introducing "Close the Gap" - The Next Book(00:11:00) - The 15-Step Digital Marketing Problem(00:13:00) - Hand-Raisers and Closing the Gap Strategies(00:15:00) - Writing to One Person, Not a Thousand(00:16:00) - The Bullseye Target Client and Empathy(00:18:00) - The PEP Morning Routine (Prayer, Exercise, Plan)(00:19:00) - Celebrating Clients to Get More Clients(00:21:00)- Selling Without Losing Your Soul(00:22:00) - Going the Second Mile: Unreasonable Hospitality(00:24:00) - Writing Books as Newsletters(00:25:00) - How to Connect with John and Get a Free Book (00:26:00) - What It Means to Multiply MomentumLinks and Resources:Get a Free Copy of "Serve to Sell"Sell Your Smarts WebsiteJohn Meese on YouTube⁠Ernesto Mandowsky on⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by ⁠⁠⁠⁠⁠⁠⁠⁠⁠answering 5-questions⁠⁠⁠⁠⁠⁠⁠⁠⁠ about your business. See you on the next episode.

In this episode of Momentum Multipliers, host Ernesto Mandowsky sits down with serial entrepreneur and founder of 7 Figure Leap, Dustin Riechmann, to unpack the samurai tactics of becoming a high-impact podcast guest. Dustin shares how he transitioned from engineering into entrepreneurship, grew Fire Creek Snacks, and discovered the power of podcast guesting as a way to build authority, generate leads, and create meaningful relationships. Drawing from his 5P Framework—Purpose, Plan, Pitch, Perform, and Profit—Dustin reveals why quality over quantity is the secret to converting interviews into clients, community, and long-term opportunities. From landing coveted spots on Pat Flynn’s Smart Passive Income and Nathan Barry’s show to multiplying momentum through authentic connections, this conversation offers practical insights for growth-focused entrepreneurs ready to transform podcast appearances into scalable business growth.Chapters:00:00:15 - Welcome to Momentum Multipliers Podcast00:01:06 - Meet Dustin.00:02:02 - An Entrepreneur's Origin: From engineer to online businesses.00:02:58 - How selling meat sticks led to a new strategy.00:03:25 - Creating the Podcast Profits Accelerator.00:04:52 - How guesting builds clarity and connection.00:06:01 - The 5 P Framework: Purpose, Plan, Pitch, Perform, and Profit.00:08:13 - Quality Over Quantity00:09:23 - A Case Study in ROI: Comparing two podcast appearances.00:10:13 - Surprising Results: A smaller show brings 14 clients; a larger one brings 3.00:11:44 - The 15-Year Journey.00:16:21 - Serving first and staying near opportunities.00:18:28 - Connect with a host's previous guests.00:21:05 - The Power of Community: Building a program, alumni network, and mastermind.00:24:01 - A Free Resource: The "Profitable Podcasting Playbook."00:25:50 - Defining 'Multiply Momentum'Links and Resources:7 Figure Leap Podcast WebsiteFree Resource – Profitable Podcasting PlaybookDustin on LinkedInErnesto Mandowsky on⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by ⁠⁠⁠⁠⁠⁠⁠⁠answering 5-questions⁠⁠⁠⁠⁠⁠⁠⁠ about your business. See you on the next episode

In this powerful episode, host Ernesto Mandowsky sits down with Macy Robinson, creator of the Resonant Thought Leadership System, to unpack how entrepreneurs can uncover their unique archetype and design scalable systems that amplify impact. Macy shares the 10 archetypes of thought leadership, explains why copying other people’s tactics fails, and demonstrates how aligning business operations with your natural strengths creates transformation for both teams and clients. This conversation bridges hospitality, systems design, and leadership development, offering growth-focused entrepreneurs a clear path to move from firefighting to flow.Chapters:00:00:00 - Welcome to Momentum Multipliers00:01:47 - Meet Macy Robeson00:03:17 - Macy’s journey from music teacher to reverse-engineering thought leadership00:04:44 - Resonant Thought Leadership System and the "Archetypes" concept00:06:03 - Differentiating Archetypes from tests like Myers-Briggs00:09:36 - Explaining the "Expression-Led" Archetype category00:11:53 - Outlining the "Experience-Led" Archetype category00:13:40 - Reviewing the "Insight-Led" Archetype category00:15:06 - Detailing the "Embodiment-Led" Archetype category00:15:50 - How to take the assessment and join a workshop00:16:45 - A live analysis of Ernesto's assessment00:18:25 - Story: How author Michael Bungay Stanier sets up a room for a specific experience00:22:42 - Story: Alex Osterwalder demonstrates the value of expertise00:30:15 - How to integrate the archetypes using Macy's quiz, podcast, and workshops00:31:43 - Discussing the value of live, unrecorded events00:33:00 - What does it mean to multiply momentum for others?Links and Resources:Macy Robinson’s WebsiteTake the Archetype QuizWorkshops & EventsPodcast – Own Your ImpactMacy on LinkedInInstagram: @macyrobisonErnesto Mandowsky on⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by ⁠⁠⁠⁠⁠⁠⁠answering 5-questions⁠⁠⁠⁠⁠⁠⁠ about your business. See you on the next episode

In this solo episode, host Ernesto Mandowsky shares the inspiring story behind his Recipe for Growth workshops—where baking challa bread becomes a metaphor for building a thriving business. Ernesto explains how simple, repeatable steps can unlock transformation, whether you’re managing client relationships, leading a team, or scaling your operations. Through lessons on project management, connection, and communication, he shows entrepreneurs and business leaders how to turn inefficiencies into opportunities, build confidence, and create systems that rise to the occasion.Chapters:00:00:00 - Welcome to Momentum Multipliers00:00:56 - The Power of a Prized Recipe00:01:46 - Unveiling the Challah Recipe00:02:15 - Announcing the "Recipe for Growth" Workshops00:02:48 - Workshop Logistics and Goals00:03:52 - The First Workshop's Theme: A Recipe for Transformation00:04:46 - The Three-Part Series: Project Management, Connection, and Communication00:05:43 - Applying the Three Recipes to Any Career00:06:05 - How to Sign Up and Get Involved00:06:52 - The Bigger Story Behind the ChallahLinks and Resources:Ernesto Mandowsky on⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by ⁠⁠⁠⁠⁠⁠answering 5-questions⁠⁠⁠⁠⁠⁠ about your business. See you on the next episode

In this inspiring case study, Ernesto Mandowsky sits down with Christine Malfair, a Hotel Marketing Advisor, to unpack her journey from operational chaos to streamlined success. Christine reveals how she went from juggling endless custom projects and wasting hours on task management to running her business from one dashboard, planning her week in just 10 minutes, and ultimately doubling her annual revenue—growing from under $100K to nearly $200K. She shares candid lessons on productizing services, creating scalable systems, and designing offers that run like a “Big Mac” flywheel—consistent, profitable, and growth-ready. This episode is packed with actionable insights for entrepreneurs who are tired of putting out fires and ready to lead with clarity, discipline, and sustainable growth.Chapters:00:00:00 - Introduction to the Momentum Multipliers Podcast00:01:53 - Meet Christine: Fractional Marketing Services for Hotels00:02:48 - The Challenge: Managing Custom Tasks and Lacking Prioritization00:04:58 - The Cost of Chaos: 30+ Minutes Daily on Task Management00:05:42 - The Transformation: From Daily Overwhelm to 10-Minute Weekly Planning00:08:51 - The Journey to Value: Why System-Building Isn't an Overnight Fix00:10:23 - The Power of Persistence and Expert Guidance00:11:56 - Christine's Motivation: Committing to Escape the 'Previous State'00:13:07 - The "Big Mac" Concept: Shifting from Custom Work to a Standardized Offer00:13:58 - The Turning Point: An $11/Hour Self-Pay Revelation00:16:57 - Forecasting the Future with Standardized Systems00:18:41 - New Conviction: How Standardization Enables Scalable Growth00:19:27 - The Results: Doubling Annual Revenue00:20:42 - Stick With It, Focus on the System, and Get Help Links and Resources:Christine on LinkedinErnesto Mandowsky on⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by ⁠⁠⁠⁠⁠answering 5-questions⁠⁠⁠⁠⁠ about your business. See you on the next episode

In this solo episode of Momentum Multipliers, host Ernesto Mandowsky reveals a powerful shift in focus from chasing “dream clients” to cultivating your 100 Hustlers — a network of collaborators, peers, and partners who help drive sustainable business growth. Drawing inspiration from Chet Holmes’ Dream 100 strategy, Ernesto reframes the concept for entrepreneurs seeking more than transactions. Instead of cold outreach, the 100 Hustlers approach is about building authentic, ongoing relationships rooted in collaboration, referrals, shared opportunities, and genuine connection. Ernesto shares how he applied this strategy in Miami, with practical tips on creating your list, identifying entry points, and turning consistent engagement into a system that multiplies clients, capacity, and impact.Chapters:(00:00:00) - True Collaboration: Collaboration is more than money; it's about mutual support like sending referrals and giving feedback.(00:01:32) - The "Dream 100" List: An explanation of Chet Holmes's sales concept of targeting 100 clients.(00:02:28) - The "100 Hustlers" List: A new focus on 100 key collaborators and community members instead of clients.(00:04:05) - Step 1: Make a List of 100 People: The host shares his personal goal to connect with 100 people in Miami.(00:05:18) - Step 2: Find a Point of Connection: Research your list to find common interests for a genuine outreach.(00:06:27) - Connecting Through a Gift: A story of using homemade bread to build a professional relationship.(00:07:09) - Step 3: Commit to Outreach: Schedule contact dates and establish a consistent follow-up plan.(00:08:54) - Outreach Cadence: A tip to contact five people per day, cycling through the full list each month.(00:09:41) - The "Why": How Hustlers Lead to Clients: A strong collaborator network generates the referrals and opportunities needed to get clients.(00:10:26) - Focus on collaborators and clients will be referred to you. A final call to action is given to join the community.Links and Resources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Design your Growth Strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ernesto Mandowsky on⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by ⁠⁠⁠⁠⁠⁠⁠⁠answering 5-questions⁠⁠⁠⁠⁠⁠⁠⁠ about your business. See you on the next episode

In this powerful solo episode, Ernesto reveals the surprising answer he gave when asked what Miami’s entrepreneurial ecosystem truly needs: commitment. Drawing from personal reflection, he shares why going “all in” on building the Miami business community has become his mission. From launching the Local Leaders Collective—peer advisory boards for founders—to hosting the monthly Recipe for Growth workshops, Ernesto lays out how focused, in-person collaboration can fuel massive business growth. Whether you’re a Miami-based entrepreneur or a growth-focused leader anywhere, this conversation will challenge you to commit fully to your vision and create the filters that free you to lead a high-functioning, profitable company.Chapters:00:00:00 – Returning to Miami00:00:22 – Welcome to Momentum Multipliers Podcast00:01:14 – What Does Miami Need?00:01:43 – Commitment00:02:06 – Not Fully Committed00:02:37 – How Commitment Creates Freedom & Focus00:02:58 – Launching Initiatives: Local Leaders Collective00:03:32 – Hands-On Learning: Recipe for Growth00:03:55 – Ecosystem Partnerships & In-Person Collaboration00:04:16 – Owning His Commitment00:04:42 – Invitation to Miami Collaborators & MultipliersLinks and Resources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Design your Growth Strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ernesto Mandowsky on⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by ⁠⁠⁠⁠⁠⁠⁠⁠answering 5-questions⁠⁠⁠⁠⁠⁠⁠⁠ about your business. See you on the next episode

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Ernesto shares the pivotal moments that transformed his entrepreneurial journey—starting with a bold credit card swipe to fund a culinary dream, and culminating in a high-stakes investment in the Strategic Coach program. Through stories of rejection, reinvention, and systems thinking, Ernesto reveals how betting on yourself—even when no one else does—is often the catalyst for exponential growth. He dives into the power of self-funded risk, the mindset behind creating momentum, and the scalable systems that allowed him to 15X his profit while doubling revenue. If you're tired of putting out fires and ready to lead a high-functioning, growth-oriented company, this episode will show you why the best investor in your business is you.Chapters:00:00:00 - Chasing Greatness: Become the Investor of Your Own Story00:01:12 - Dreams in Motion: Early Wins and Hard Lessons00:02:51 - Bold Move: Stepping into Culinary School00:03:57 - Spotlight Moment: First Big Win in Hospitality00:04:47 - Reinventing the Brand: A New Era of Entrepreneurship00:07:17 - Leveling Up: Strategic Coaching for Next-Stage Growth00:08:47 - Looking Ahead: Inspiring the FutureLinks and Resources:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Design your Growth Strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ernesto Mandowsky on⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by ⁠⁠⁠⁠⁠⁠⁠answering 5-questions⁠⁠⁠⁠⁠⁠⁠ about your business. See you on the next episode

Christine Malfair, founder of Malfair Marketing, unpacks why less is more when scaling a service-based business. Drawing from her journey as an overwhelmed GM turned consultant, she reveals how to stop “spreading the peanut butter everywhere” and instead double down on profitable revenue. Christine shares how to run a friction audit, tap into owned guest databases, and cut “commission load revenue.” If you’re ready to replace chaos with a clear Revenue Roadmap, this chat shows how everything — from your website to your front desk — is marketing.Chapters:00:00:00 - Welcome: Merging Online & Real-World Touchpoints00:01:13 - Meet Christine Malfair: From GM to Growth Partner00:01:42 - Her Backstory: The Realities of Running Hotels00:02:12 - The Turning Point: Smarter, Sustainable Marketing00:02:56 - Why ‘Less is More’ Changes Everything00:03:51 - Cutting Through Noise: Smarter Channel Choices00:08:11 - Hidden Friction: How to Audit the Guest Experience00:11:19 - Inside the Revenue Roadmap: A Clear Plan00:13:05 - Must-Have Tools for Digital Wins00:18:45 - The Revenue Strategy Room: Where It All Connects00:19:56 - Final Take: Lead with Empathy, Grow with ClarityLinks and Resources:WebsiteChristine Malfair on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Design your Growth Strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ernesto Mandowsky on⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by ⁠⁠⁠⁠⁠⁠answering 5-questions⁠⁠⁠⁠⁠⁠ about your business. See you on the next episode