
Everything Is Marketing: Craft a Seamless Guest Experience with Christine Malfair
Christine Malfair, founder of Malfair Marketing, unpacks why less is more when scaling a service-based business. Drawing from her journey as an overwhelmed GM turned consultant, she reveals how to stop “spreading the peanut butter everywhere” and instead double down on profitable revenue. Christine shares how to run a friction audit, tap into owned guest databases, and cut “commission load revenue.” If you’re ready to replace chaos with a clear Revenue Roadmap, this chat shows how everything — from your website to your front desk — is marketing.
Chapters:
- 00:00:00 - Welcome: Merging Online & Real-World Touchpoints
- 00:01:13 - Meet Christine Malfair: From GM to Growth Partner
- 00:01:42 - Her Backstory: The Realities of Running Hotels
- 00:02:12 - The Turning Point: Smarter, Sustainable Marketing
- 00:02:56 - Why ‘Less is More’ Changes Everything
- 00:03:51 - Cutting Through Noise: Smarter Channel Choices
- 00:08:11 - Hidden Friction: How to Audit the Guest Experience
- 00:11:19 - Inside the Revenue Roadmap: A Clear Plan
- 00:13:05 - Must-Have Tools for Digital Wins
- 00:18:45 - The Revenue Strategy Room: Where It All Connects
- 00:19:56 - Final Take: Lead with Empathy, Grow with Clarity
Links and Resources:
- Website
- Christine Malfair on LinkedIn
- Design your Growth Strategy
- Ernesto Mandowsky on LinkedIn
- MDM Website
Congrats on getting 10% closer to unstoppable growth. Keep Moving towards your future with The Growth Scorecard by answering 5-questions about your business. See you on the next episode
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