The three loyalty mechanics that are burning money

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.Loyalty schemes are hot right now. Every brand wants one –but the uncomfortable truth is most are haemorrhaging money faster than they’re building genuine loyalty.58% of consumers don’t even use the loyalty programmes they’ve signed up for - so what’s going wrong? We dive into it in episode six.There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation:https://www.capgemini.com/mx-es/wp-content/uploads/sites/28/2022/12/redefining_loyalty_programs_capgemini_consulting.pdfhttps://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.When you're building an engaging loyalty programme, you don't have to do it alone.In this episode, we explain how many suppliers are keen to fund retailers' loyalty programmes - to create stronger brand engagement and improve their understanding of customers. It's a triple win - for customers, retailers and suppliers.There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation: https://www.statista.com/statistics/1370352/digtial-retail-media-advertising-spending-uk/#:~:text=In%202022%2C%20digital%20retail%20media,the%20end%20of%20that%20period.&text=Log%20in%20or%20register%20to%20access%20precise%20data

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.You’ve got your loyalty programme. You’re dishing outrewards left, right and centre. But you’re still struggling to change customer behaviour. In this episode, we’ll explain how the answer isn’t to buy another SaaS platform. It's to get the most from your existing tech stack by powering loyalty decisions with strategy and decision intelligence. There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying