Is loyalty pricing a con, or here to stay?

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.Join us for a summary of what we've covered in season three, including how to measure loyalty; why you need to explore supplier funding, and whether loyalty pricing is here to stay.We also round off the episode with our predictions for what's coming next in the world of customer loyalty.There's more on our website: hyperfinity.ai/loyalty

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.Loyalty pricing is a growing retail trend right now. Tesco and Boots are leading the way with highly personalised prices and discounts; reserved for loyalty programme members only. But with some consumers wary of member pricing, we dive into whether it's a con, or a genuine benefit that's here to stay.There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation:https://assets.publishing.service.gov.uk/media/6749f28975bb645366b3a2a9/Executive_summary__2.pdfhttps://www.gov.uk/government/news/groceries-loyalty-prices-offer-genuine-savings-says-cma

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.Loyalty schemes are hot right now. Every brand wants one –but the uncomfortable truth is most are haemorrhaging money faster than they’re building genuine loyalty.58% of consumers don’t even use the loyalty programmes they’ve signed up for - so what’s going wrong? We dive into it in episode six.There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation:https://www.capgemini.com/mx-es/wp-content/uploads/sites/28/2022/12/redefining_loyalty_programs_capgemini_consulting.pdfhttps://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.When you're building an engaging loyalty programme, you don't have to do it alone.In this episode, we explain how many suppliers are keen to fund retailers' loyalty programmes - to create stronger brand engagement and improve their understanding of customers. It's a triple win - for customers, retailers and suppliers.There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation: https://www.statista.com/statistics/1370352/digtial-retail-media-advertising-spending-uk/#:~:text=In%202022%2C%20digital%20retail%20media,the%20end%20of%20that%20period.&text=Log%20in%20or%20register%20to%20access%20precise%20data

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.You’ve got your loyalty programme. You’re dishing outrewards left, right and centre. But you’re still struggling to change customer behaviour. In this episode, we’ll explain how the answer isn’t to buy another SaaS platform. It's to get the most from your existing tech stack by powering loyalty decisions with strategy and decision intelligence. There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying