RIP mass marketing. Welcome to the microsegment era

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.For episode two, we're joined by Toolstation's Senior Customer Insights Manager, Victoria Pickup.She explains how retail personalisation is more than just adding a first name to an email. Microsegmentation allows retailers to go deeper and truly treat customers as individuals.It's not optional. It's expected.There's more on our website: hyperfinity.ai/loyalty

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.We're back for season four. This time, we're interviewing leading retail experts on their views on customer loyalty.For episode one, we're joined by JD Sports’ Global Customer Director, Chris Chalmers. He explains how the real power of customer loyalty comes from the data it generates. For years, loyalty has been seen as a cost. But that's changing. The smartest retailers now see a loyalty data strategy as an investment that drives commercial growth.There's more on our website: hyperfinity.ai/loyalty

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.Join us for a summary of what we've covered in season three, including how to measure loyalty; why you need to explore supplier funding, and whether loyalty pricing is here to stay.We also round off the episode with our predictions for what's coming next in the world of customer loyalty.There's more on our website: hyperfinity.ai/loyalty

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.Loyalty pricing is a growing retail trend right now. Tesco and Boots are leading the way with highly personalised prices and discounts; reserved for loyalty programme members only. But with some consumers wary of member pricing, we dive into whether it's a con, or a genuine benefit that's here to stay.There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation:https://assets.publishing.service.gov.uk/media/6749f28975bb645366b3a2a9/Executive_summary__2.pdfhttps://www.gov.uk/government/news/groceries-loyalty-prices-offer-genuine-savings-says-cma

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.Loyalty schemes are hot right now. Every brand wants one –but the uncomfortable truth is most are haemorrhaging money faster than they’re building genuine loyalty.58% of consumers don’t even use the loyalty programmes they’ve signed up for - so what’s going wrong? We dive into it in episode six.There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation:https://www.capgemini.com/mx-es/wp-content/uploads/sites/28/2022/12/redefining_loyalty_programs_capgemini_consulting.pdfhttps://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.When you're building an engaging loyalty programme, you don't have to do it alone.In this episode, we explain how many suppliers are keen to fund retailers' loyalty programmes - to create stronger brand engagement and improve their understanding of customers. It's a triple win - for customers, retailers and suppliers.There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation: https://www.statista.com/statistics/1370352/digtial-retail-media-advertising-spending-uk/#:~:text=In%202022%2C%20digital%20retail%20media,the%20end%20of%20that%20period.&text=Log%20in%20or%20register%20to%20access%20precise%20data

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.You’ve got your loyalty programme. You’re dishing outrewards left, right and centre. But you’re still struggling to change customer behaviour. In this episode, we’ll explain how the answer isn’t to buy another SaaS platform. It's to get the most from your existing tech stack by powering loyalty decisions with strategy and decision intelligence. There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.We're back with a new season - focusing on everything customer loyalty.Monolithic SaaS platforms promise you the world - but they can't deliver flexibility. This episode explores composable alternatives to rigid SaaS and uncovers the missing layer in a modern retail loyalty stack.There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation: https://softwarecontractsolutions.com/gartner-top-strategic-technology-trends-for-2022/?utm_source=chatgpt.com

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.We're back with a new season - focusing on everything customer loyalty.Ineffective loyalty programmes are a real budget drain. Relying on a one-size-fits-all approach means retailers are missing an opportunity.This episode digs into decision intelligence and how it can drive real customer behaviour change. We're arguing it's the future of loyalty.There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation: [Book] How Brands Grow: What Marketers Don't Know by Byron Sharp

This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.We're back with a new season - focusing on everything customer loyalty.Loyalty programmes are everywhere in retail these days. But there's one huge hurdle marketing teams consistently face: convincing the finance department that loyalty is worth the investment. So how do you justify the costs associated with loyalty schemes when your CFO is eyeing that budget line with scepticism?This episode dives into measurement and how it's the answer marketeers are looking for.There's more on our website: hyperfinity.ai/loyaltyResources mentioned in the conversation: https://www.retailgazette.co.uk/blog/2025/04/ms-archie-norman/