
In this episode of The DTC Insider podcast, Brian Roisentul sat down with AJ Patel, the SVP of Global Growth at U Beauty. He has been instrumental in scaling the brand's DTC business.
With a background at Unilever and a passion for process improvements and analytics, AJ brings a unique perspective to the luxury skincare industry. Join us as we delve into his strategies for growth, innovation, and customer engagement.
Here’s a glimpse of what you’ll learn:-
The shift in marketing strategies due to increasing privacy restrictions
-
Why persona work is critical before scaling media efforts
-
The importance of a full-funnel strategy for brand growth
-
How to balance organic content with paid media for long-term success
-
YouTube Shorts as an emerging opportunity for brand visibility
-
The growing importance of profitability in today’s e-commerce landscape
-
Managing customer acquisition costs while focusing on sustainable growth
-
Why ROAS alone isn’t enough—profitability and LTV must guide strategy
-
The need for margin and product profitability analysis before scaling
-
Why marketers must understand key business metrics beyond ad platforms
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
D'autres épisodes de "The DTC Insider"
Ne ratez aucun épisode de “The DTC Insider” et abonnez-vous gratuitement à ce podcast dans l'application GetPodcast.