
In this episode of The DTC Insider podcast, Brian Roisentul sat down with Cleo Davis-Urman, co-founder of Barriere, a brand that started during the pandemic with medical-grade face masks and has since evolved into a leader in wellness with their innovative vitamin and adaptogen patches.
With a background in luxury fashion at Vogue and Saks Fifth Avenue, Cleo brings a unique perspective to the world of self-care and wellness.
Here’s a glimpse of what you’ll learn:-
How Cleo’s personal health journey led to the creation of Barrier
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The benefits of transdermal patches for vitamin absorption over traditional supplements
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The importance of collaborating with experienced partners in product development
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The role of customer feedback in shaping product evolution and strategy
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Gaining deeper insights through real-life interactions with customers
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Driving brand growth through social media, with a focus on TikTok
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Using technology to improve customer education and engagement
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Staying open to feedback and embracing iteration throughout the process
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Creating products that support self-care and personal expression
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Maintaining continuous customer interaction to stay aligned with their needs
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.
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