The DTC Insider podcast

From Health Struggles to Product Breakthroughs

16/05/2025
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In this episode of The DTC Insider podcast, Brian Roisentul sat down with Cleo Davis-Urman, co-founder of Barriere, a brand that started during the pandemic with medical-grade face masks and has since evolved into a leader in wellness with their innovative vitamin and adaptogen patches.

With a background in luxury fashion at Vogue and Saks Fifth Avenue, Cleo brings a unique perspective to the world of self-care and wellness.

Here’s a glimpse of what you’ll learn:
  • How Cleo’s personal health journey led to the creation of Barrier

  • The benefits of transdermal patches for vitamin absorption over traditional supplements

  • The importance of collaborating with experienced partners in product development

  • The role of customer feedback in shaping product evolution and strategy

  • Gaining deeper insights through real-life interactions with customers

  • Driving brand growth through social media, with a focus on TikTok

  • Using technology to improve customer education and engagement

  • Staying open to feedback and embracing iteration throughout the process

  • Creating products that support self-care and personal expression

  • Maintaining continuous customer interaction to stay aligned with their needs

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

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