How Vision (Not Hustle) Builds Resilient Brands with Sabbia Co.’s Katie Tingle

Send us a textSuccess isn’t about grinding 24/7, it’s about having a clear vision and trusting it through the highs and lows. In today’s episode, Caroline Moss and Maddy Birdcage sit down with Katie Tingle, founder of Sabbia Co., a skincare brand where plant-based medicine meets cosmetic science. We discussed what sustains a long-term business: alignment, resilience, and staying true to your purpose.Katie, a Full Library™ student, gets real about the moment she almost walked away from it all, the mindset shift that brought her back, and how she rebuilt a business that now feels more fulfilling, aligned, and profitable than ever. If you’ve ever felt like giving up, this episode is for you.Episode HighlightsWhy vision beats hustle when it comes to lasting successThe moment Katie almost shut down Sabbia Co. and what changed her mindHow brand psychology and audience schemas helped her rebuild with clarityThe danger of chasing short-term revenue without a long-term missionThe 1% rule and why tiny, intentional interactions create customer loyaltyThe power of organic content and top-of-funnel marketing for sustainable growthHow trusting the right people in your team can help you step backTake the Next Step:Express Mode™ early bird pricing is live! Learn how to utilise AI to scale your marketing with lightning speed. Save more than $1,000 here:  Enrolment for International students: https://birdcageschool.com/express-mode-course/  Enrolment for Australian students: https://birdcageschool.com.au/express-mode-course/  Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss        Connect with Katie + Shop Sabbia Co.: Shop Sabbia Co.: https://sabbiaco.com/ Follow on Instagram: https://www.instagram.com/sabbiaco/ Follow on TikTok: https://www.tiktok.com/@sabbiaco To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn today’s episode, Maddy Birdcage gets raw and real, sharing personal stories and game-changing mindset shifts to help you stop walking through life with a victim mentality. From overcoming health challenges to building a sustainable business, this episode is packed with honest advice, practical tips, and inspiring reminders that life is happening for you, not to you.Episode Highlights:Why focusing on mindset is the first step to achieving your goals.The truth about overnight success and why you don’t want it.How to stop chasing virality and build an authentic, lasting brand.What it means to shift from a victim mentality to an empowered growth mindset.Practical strategies to take control of your health, business, and social media.Take the Next Step:Express Mode™ early bird pricing is live! Learn how to utilise AI to scale your marketing with lightning speed. Save more than $1,000 here:  Enrolment for International students: https://birdcageschool.com/express-mode-course/  Enrolment for Australian students: https://birdcageschool.com.au/express-mode-course/  Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss       To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn today’s episode, Caroline and Maddy dive headfirst into the hotly debated topic of AI in marketing. With Express Mode™ launching soon, they explore the power and pitfalls of using tools like ChatGPT. From critics claiming AI is "cheating" to showcasing how AI can turbocharge creativity, Caroline and Maddy break down the right and wrong ways to incorporate AI into your strategy. Whether you're sceptical or a full-fledged fan of AI, this episode is packed with insights on leveraging its power ethically and effectively.Episode Highlights:Addressing the Skeptics: Why AI isn't "cheating" but a powerful tool for marketers.The Right Way to Use AI: How ChatGPT can amplify clarity, speed, and creative output.Ethics in AI Usage: Examples of responsible and irresponsible applications.Express Mode Explained: Bridging personal development and cutting-edge AI tools to create strategies faster than ever.Practical AI Tips: Using ChatGPT for everything from copy refinement to audience profiling.Real Talk on Change: How embracing AI is essential for staying ahead in today’s marketing world.Take the Next Step:Ready to turbocharge your marketing efforts with AI? Check out Express Mode and other resources from Birdcage Marketing:Express Mode™: Launching January 29th! Learn how to use AI tools like ChatGPT to create impactful marketing strategies quickly and authentically. Join the waitlist and save over $1,000!Join waitlist here: Express Mode Course - Birdcage School™ Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss       To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn today’s episode, Maddy sits down with Clare Wood, money mentor, accountant, and mindset coach, to unpack how business owners can confidently invest in their growth while prioritising profit over ego-driven decisions. Drawing from Maddy’s own journey—from chasing revenue milestones to building a stable, profitable business—Clare offers actionable insights on money mindset, risk-taking, and how to know if you’re ready to make that next big leap. If you’ve ever wondered how to balance bold investments with financial stability, this episode is packed with the guidance you need. Episode Highlights: Revenue vs. Profit: Focusing on profit over revenue milestones. Investing Before You’re Ready: Knowing when to take the leap. Risk Appetite and Alignment: Balancing risk with investment confidence. Mindset Matters: Detaching from outcomes for better results. Practical Money Practices: Regular money meetings for financial clarity. Take the Next Step: Ready to supercharge your 2025? Whether you’re looking for mindset support, impactful marketing strategies, or tools to accelerate your success, Birdcage Marketing has you covered: Express Mode ™: Learn how to utilise AI to scale your marketing with lightning speed. Join the waitlist and save more than $1,000 here:  Join the waitlist for International students: https://birdcageschool.com/express-mode-course/  Join the waitlist for Australia: https://birdcageschool.com.au/express-mode-course/  Coaching Unlimited™: Get one-on-one support to transform your business:  International: https://birdcageschool.com/coaching-unlimited/ Australia: https://birdcageschool.com.au/coaching-unlimited/ Connect with Clare Wood:  Work with Clare: https://clarewood.com/  Clare’s Instagram: https://www.instagram.com/clare_wood_coach/  Clare’s Facebook: https://www.facebook.com/clarewoodcoach/   Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss       To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textWelcome to the first episode of 2025! In today’s episode, we're starting the year with bold decisions and intentional shifts. Join us as we reflect on habits and mindsets we're leaving behind, and explore the impactful changes we're making to align our lives and businesses with growth, authenticity, and joy.  Episode Highlights: The mindset shift that can break the cycle of unrealistic expectations. Why prioritizing play might just be your secret weapon for success. A candid discussion about what truly drives results (hint: it's not busy work). How to step away from "doing it all" and embrace smarter support systems. The role of AI and tools in working smarter, not harder. Take the Next Step: Ready to supercharge your 2025? Whether you’re looking for mindset support, impactful marketing strategies, or tools to accelerate your success, Birdcage Marketing has you covered: Express Mode ™: Learn how to utilise AI to scale your marketing with lightning speed. Join the waitlist and save more than $1,000 here:  Join the waitlist for International students: https://birdcageschool.com/express-mode-course/  Join the waitlist for Australia: https://birdcageschool.com.au/express-mode-course/  Coaching Unlimited™: Get one-on-one support to transform your business:  International: https://birdcageschool.com/coaching-unlimited/ Australia: https://birdcageschool.com.au/coaching-unlimited/  Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss        To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textAs 2024 wraps up, join us as we share unfiltered advice on setting meaningful goals, shifting your mindset, and aligning actions with your values for an unstoppable 2025. Reflecting on personal milestones and breaking down the psychology of success, this episode is packed with actionable steps to help you grow. Episode Highlights: Why goal setting feels scary—and how to overcome it Identifying and breaking free from inherited goals The mindset behind sustainable success How to reframe limiting beliefs into empowering actions Practical tips for setting goals that align with your values Take the Next Step: Unlock the clarity and strategies you need to scale your business with Birdcage School’s Coaching Unlimited™ program. With unlimited one-on-one sessions over six months, we’ll help you turn your vision into reality. Explore the details and see how Coaching Unlimited™ can transform your business at: International: https://birdcageschool.com/coaching-unlimited/ Australia: https://birdcageschool.com.au/coaching-unlimited/ Connect with us:  Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/    Birdcage Instagram: https://www.instagram.com/birdcage_school/    Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage    Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/    Birdcage LinkedIn: https://www.linkedin.com/company/7600856     Caroline Moss Instagram: https://www.instagram.com/caro__moss/     Caroline Moss TikTok: https://www.tiktok.com/@caro_moss To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textToday, we’re joined by Kelsey McCormick, founder of Coming Up Roses, to explore how “squiggly” creative entrepreneurs can turn their unique energy into successful launches. Drawing from her experience marketing for iconic brands like Coachella and Katy Perry, Kelsey shares her signature Warm-up Method—a three-step process to transform ideas into income. From identifying your audience’s readiness to buy to building trust and converting sales, this conversation is packed with practical insights for creative service providers and entrepreneurs looking to launch with confidence. Episode Highlights: What it means to be squiggly Identifying your audience’s heat level Turning creativity into launch success Building trust that drives sales Asking for the sale with confidence Next Steps:  Experience a new era of business coaching with Birdcage School’s Coaching Unlimited™ program. Unlock unlimited one-on-one coaching sessions over six months, designed to give you the clarity, confidence, and strategies to scale your brand and achieve your biggest goals. Explore the details and see how Coaching Unlimited™ can transform your business at: International: https://birdcageschool.com/coaching-unlimited/ Australia: https://birdcageschool.com.au/coaching-unlimited/ Connect with Kelsey: Coming Up Roses Website: https://cominguproses.co/ Kelsey's Instagram: https://www.instagram.com/cominguproses.co/ Connect with us:  Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/    Birdcage Instagram: https://www.instagram.com/birdcage_school/    Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage    Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/    Birdcage LinkedIn: https://www.linkedin.com/company/7600856     Caroline Moss Instagram: https://www.instagram.com/caro__moss/     Caroline Moss TikTok: https://www.tiktok.com/@caro_moss     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textToday’s episode is a little different but one worth tuning into. In this keynote delivered at Melbourne Crown Casino, Maddy Birdcage takes you behind the scenes to show how breaking the rules can revolutionise your business and marketing strategy. From mindset shifts to leveraging marketing psychology, this episode is packed with practical insights to help you show up authentically, find your ideal audience, and build a business you love. Whether you’re just starting out or scaling up, this keynote is your blueprint for success. Episode Highlights: Mindset Over Marketing: Why limiting beliefs might be sabotaging your results. Breaking Rules for Success: The power of ditching traditional marketing norms. The Birdcage Certified Method: A funnel framework that transforms followers into superfans. Building Your Authentic Brand: How to attract the right clients by being unapologetically you. Marketing Psychology in Action: Using human behavior to connect and convert. Love or Hate – Indifference is the Real Enemy: Why your audience’s strong reactions (positive or negative) are crucial for success, and how to foster meaningful engagement. Next Steps:  Experience a new era of business coaching with Birdcage School’s Coaching Unlimited™ program. Unlock unlimited one-on-one coaching sessions over six months, designed to give you the clarity, confidence, and strategies to scale your brand and achieve your biggest goals. Explore the details and see how Coaching Unlimited™ can transform your business at: International: https://birdcageschool.com/coaching-unlimited/ Australia: https://birdcageschool.com.au/coaching-unlimited/  Connect with us:  Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/    Birdcage Instagram: https://www.instagram.com/birdcage_school/    Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage    Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/    Birdcage LinkedIn: https://www.linkedin.com/company/7600856     Caroline Moss Instagram: https://www.instagram.com/caro__moss/     Caroline Moss TikTok: https://www.tiktok.com/@caro_moss     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textToday we’re diving into the world of mainstream mindset advice to separate the fluff from the facts. From toxic positivity to manifestation myths, we explore how nuanced and personal the journey to a strong mindset is. Whether you're just starting to rewire your thought patterns or a seasoned entrepreneur navigating the complexities of goal-setting, this episode is packed with real talk and actionable insights. Episode Highlights Toxic Positivity Harms: Suppressing emotions leads to hidden stress and burnout. Manifestation Needs Action: Belief alone isn’t enough—take intentional steps. Flexible Routines Win: Build a schedule that works for your life. Money Mindset Matters: Align spending with goals, not impulsive decisions. Authenticity First: Success starts with living your true life strategy.  Next Steps: Make 2025 your breakthrough year with Birdcage School’s Full Library™—save $1,000 AUD (pay-in-full) in our Black Friday Special! Offer ends 02 December—tools, strategies, and live support are just around the corner. Use Code: BLACKFRIDAY24 Australia site: https://birdcageschool.com.au/  International site: https://birdcageschool.com/  Connect with us: Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/   Birdcage Instagram: https://www.instagram.com/birdcage_school/   Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   Birdcage LinkedIn: https://www.linkedin.com/company/7600856    Caroline Moss Instagram: https://www.instagram.com/caro__moss/    Caroline Moss TikTok: https://www.tiktok.com/@caro_moss     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode, Maddy and Caroline dive into the often unspoken challenges of building a business when the people closest to you don't fully support your dreams. Whether it’s a partner, family member, or friend who doesn’t understand your vision, this episode is packed with actionable strategies and real talk to help you navigate these tough dynamics. Highlights & Takeaways: Understand the psychology behind why loved ones might hesitate to support your entrepreneurial journey. Open honest conversations with your partner to address concerns and gain alignment on your goals. Build a supportive community of like-minded entrepreneurs who understand your challenges. Drop perfectionism and focus on sustainable progress, especially if you're balancing parenthood and business. Validate yourself first, and approach your business with confidence and clarity. Next Steps: Ready to join a community of driven entrepreneurs and marketers who "get it"? Check out Birdcage School’s Full Library™ for tools, strategies, and live support to help you grow your business with confidence. Birdcage School Full Library: The Full Library (birdcageschool.com.au) Connect with us: Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/   Birdcage Instagram: https://www.instagram.com/birdcage_school/   Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   Birdcage LinkedIn: https://www.linkedin.com/company/7600856    Caroline Moss Instagram: https://www.instagram.com/caro__moss/    Caroline Moss TikTok: https://www.tiktok.com/@caro_moss     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/