Not-So Kind Regards

In this inspiring episode, Maddy Birdcage interviews Georgia Sheehan, a Commonwealth Games gold medalist and recent Vogue contributor. Georgia shares her journey and the challenges of narrowly missing out on qualifying for the Paris Olympics by half a point. This must-listen episode is perfect for anyone dedicated to achieving big goals and overcoming setbacks.Maddy and Georgia delve into the mindset required to handle disappointments and rebound stronger. Georgia discusses powerful techniques she developed with world-class sports psychologists over the last decade, including visualization, resilience, and mental strength.Georgia also talks about balancing her life as a professional athlete and a marketing professional, applying athletic discipline to her marketing career. This episode is packed with valuable insights and practical advice for anyone striving to achieve their dreams in sports and beyond.Episode Highlights Georgia Sheehan's journey as a professional athlete and her near miss at the Paris Olympics. The importance of mindset and resilience in overcoming setbacks. Visualization techniques and their impact on performance. Balancing a career in sports with a side hustle in marketing. The power of community and support networks in achieving goals. Overcoming fear of failure and redefining success. Applying lessons from sports to business and personal development. Georgia's experience of writing for Vogue and the impact of sharing her story. The role of sports psychologists in developing mental strength. Practical tips for maintaining motivation and achieving long-term goals. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Connect with [podcast guest]:   Vogue: Almost Olympian: https://www.vogue.com.au/culture/features/almost-olympian-the-reality-of-missing-out-on-the-olympic-dream/news-story/a18b6a3002223c4de7cc2cdba206bf00 Georgia Sheehan Instagram: https://www.instagram.com/georgiasheehann/  Georgia Sheehan TikTok: https://www.tiktok.com/@georgia_sheehan  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

From closing her busy interior design business, selling her house, and moving her family to Germany, to growing to 10k followers on TikTok and becoming a content specialist, Maxine Edwards (Max) has had a whirlwind past few years. In this episode, she sits down with Maddy Birdcage and Caroline Moss to talk about her journey and how she redefined what happiness and success look like for her. Max shares her experiences, insights, and the lessons she learned along the way. Listeners are in for a treat as Max shares her personal struggles and triumphs, including how she balanced the demands of business and family, ultimately choosing to prioritise her mental health and well-being.  We also dive into the world of content creation with Max as she discusses the importance of authenticity, the impact of mindset on success, and the strategies she used to grow her TikTok following. This episode is packed with actionable insights and inspiration for anyone looking to level-up their personal or professional life.  Episode Highlights: Max’s transition from an interior design business to content creation. Balancing business and personal life, and prioritising mental health. The impact of mindset and subconscious reprogramming on success. Strategies for growing a TikTok following and engaging with the audience. The importance of authenticity and storytelling in content creation. Max’s journey to reaching 10K followers on TikTok. Insights into content creation for personal and business growth.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Max:  Max TikTok: https://www.tiktok.com/@themaxedwards  Max Instagram: https://www.instagram.com/themaxedwards/  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Struggling with your brand's online presence?Want to align your visuals with your audience's deepest aspirations?Curious about the latest and most effective branding strategies?You're in the right place.In today's episode, we have a special guest, Jessica Steel, our Creative Director at Birdcage Marketing, who has been instrumental in shaping our clients' visual identities for over seven years.Jess brings a wealth of experience and a unique ability to translate clients' often unspoken desires into stunning, cohesive brand visuals. Join us as we explore the critical role of brand consistency, the importance of understanding your audience on a deeper level, and the impact of a well-thought-out brand strategy.Jess shares her insights on everything from the significance of professional photography to the limitations of AI in branding.This episode is packed with actionable advice for business owners, marketers, and designers looking to elevate their brand's visual presence and effectively communicate their value. Jess' expertise will guide you through the essential elements of creating a strong, memorable brand that resonates with your target audience.Tune in and get ready to transform your brand's visual identity with tips and strategies from a true expert in the field. Episode Highlights: Understanding client needs without explicit articulation. Day-to-day work of a creative director. Importance of brand and audience strategy. Transitioning from multiple design options to one concept. Impact of visual consistency on brand recognition. Revamping online presence for better customer trust. Role of UI and UX in web design. Using professional photography for strong online presence. Challenges of matching branding with premium products. Importance of not overcomplicating brand visuals. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkTo work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Humans make sense of the world through stories. In today’s episode, Maddy Birdcage and Caroline Moss are going to teach you exactly how to use marketing psychology to craft stories that instantly connect with your audience through Birdcage Marketing’s™ Audience Schema framework.  Keep listening for real life examples to help you master this concept in your content and marketing messages.  Whether you're a marketer, business owner, or just curious about psychological strategies in marketing, this episode is packed with insights and practical examples. Enjoy!  Episode Highlights: Introduction to audience schemas and their role in marketing. Explanation of psychological schemas and their influence on audience behavior. How audience schemas can serve as shortcuts to building connections. Real-life examples of applying audience schemas in marketing strategies. The process of identifying and leveraging your audience's dominant stories. Differences between psychological and audience schemas in marketing. Practical tips for using audience schemas to enhance your marketing messages. Insights into common misconceptions and best practices for marketers. Case studies of successful application of audience schemas. Discussion on how to create content that resonates with your audience's schema.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

In today’s episode, hosts Maddy Birdcage and Caroline Moss welcome renowned business coach, serial entrepreneur, and published author Jess Williamson to the show. Jess shares her incredible journey of resilience, spanning five different businesses, and how she became a celebrated business and mindset mentor. She discusses the challenges she faced and the transformative moments that led her to where she is today, including diving deep into her new book, Unstoppable Success.  Jess opens up about the obstacles she encountered while scaling her swimwear brand and the mindset shifts that enabled her to overcome them. She highlights the importance of embracing visibility, owning one's story, and navigating the subconscious fears that often hinder personal and professional growth. Through her inspiring story, Jess provides valuable insights and practical advice for aspiring entrepreneurs looking to achieve unstoppable success. If you’ve been in a bit of a business funk lately, this episode will re-inspire you to expand your mindset, stay curious about your limiting beliefs, and start taking big, bold action again.  Episode Highlights: Journey from Introvert to Business Mentor: Jess shares her transformation from being an introverted individual to becoming a successful business and mindset mentor. Overcoming Rock Bottom Moments: Insights into the challenges Jess faced while scaling her first business and how she navigated through tough times. Visibility and Authenticity: Discussion on the importance of embracing visibility and authenticity in building a personal brand. Subconscious Mind and Success: Exploration of how subconscious fears can impact success and strategies to overcome them. Practical Mindset Tools: Jess provides practical advice on identifying and addressing limiting beliefs to achieve business growth. Unstoppable Success Book: An overview of Jess’s book, which combines her entrepreneurial journey with actionable steps for readers to create their own success. Impactful Business Coaching: The value of investing in business coaching and expert advice to navigate business challenges and scale effectively. Scaling with Strategy: Strategies for scaling a business by optimizing existing resources and avoiding the pitfalls of overextending too quickly. Embracing Challenges and Growth: Encouragement to embrace challenges as opportunities for growth and to persist through difficult times with a winner's mindset. Building Confidence and Self-Trust: Tips on building confidence, trusting oneself, and taking bold actions to achieve business objectives.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/biTo work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Sales slumps are a natural part of business and an opportunity to test your resilience. In this week’s episode, Maddy Birdcage and Caroline Moss dive deep into the mindset shifts and practical strategies you need to get the sales flowing again. We explore the realities of sales slumps, the importance of authentic client attraction, and actionable tactics to diagnose and fix sales issues with your marketing. Maddy also shares her personal experience of turning her business around by shifting her mindset. Pop this episode on while you’re cooking, commuting, or on your hot-girl walk, and discover valuable insights on aligning your mindset with your business goals, navigating economic slowdowns, and the power of strategic thinking in sales. Episode Highlights Mindset and Sales: Understanding the critical role of mindset in overcoming sales slumps. Economic Impact: How seasonal slowdowns and economic factors affect sales. Real vs. Mindset: Balancing realistic expectations with a positive mindset. Seasonal Sales Strategies: Approaching traditionally slow sales periods with a proactive mindset. Emotional Bypassing: Avoiding toxic positivity and embracing reality. Client Attraction: How your energy and mindset influence the type of clients you attract. Practical Tactics: Diagnosing traffic, leads, and conversion problems. Behavioral Science: The importance of scarcity and urgency in driving sales. Content and Messaging: Aligning your content and messaging with different stages of the marketing funnel. James Clear's Learning Steps: Reflecting on past efforts, trying new strategies, and learning from others.   Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: EOFY2024 to get $AU1000 off The Full Library™ (Pay-in-Full Subscription) until 30 June 2024.  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

You’re going to want to get your notes app out for this one. In this episode of the Not-So Kind Regards Podcast, we interview Dallas Pay, the founder of True Colours, a festival fashion wear brand that’s taking the world’s festival wear by storm. Dallas shares her journey from being a cheerleading coach and retail worker to creating a thriving business that scaled from $5K to $95K in monthly sales.  We talk about how she first went viral and quit her job to go all in on True Colours, her marketing strategy, her content creation process and so much more.  Tune in to learn about Dallas's challenges, mindset shifts, and the innovative strategies that helped her grow her brand to where it is today.  Episode Highlights: Dallas Pay's journey from being a cheerleading coach and retail worker to founding True Colours, a successful festival fashion wear brand. The initial challenges faced during the pandemic, including moving to Victoria and starting her business during a six-month lockdown. The breakthrough moment when Dallas's first viral TikTok video led to her first significant sales and the realization of her brand's potential. The importance of mindset in overcoming business setbacks, illustrated by Dallas's experience with losing critical festival content and turning it into a successful marketing story. The strategic approach to content creation, including extensive planning, documenting every step, and making the most of preparation time. The development of a strong community, the "TC Girlies," and the organic growth of a supportive and engaged customer base. The implementation of a six-week product launch cycle to maintain customer interest and manage business operations efficiently. The success of targeted marketing strategies, including expanding to international markets like the U.S., Germany, and the UK through paid ads on Pinterest. Insights into the importance of authentic, engaging content and the power of sharing personal stories and behind-the-scenes moments. The continuous process of refining marketing strategies, staying flexible, and adapting to platform-specific trends and algorithms.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: EOFY2024 to get $AU1000 off The Full Library™ until 30 June 2024  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Have you ever wanted to peek behind the curtain of our half a million-dollar sales funnel? In this episode of the Not-So-Kind Regards podcast, Maddy Birdcage and Caroline Moss reveal the secrets behind their wildly successful evergreen funnel for Birdcage Marketing School. Discover how we've managed to generate over $500,000 (please note updated correction) in revenue with minimal ad spend and learn our actionable strategies for achieving similar results. From leveraging urgency and scarcity in marketing to breaking down their funnel structure, this episode provides a detailed roadmap for replicating their success. Marketers and Business Owners will want to write down every juicy detail from this episode so you can build your own evergreen, money-making machine.  Episode Highlights Introduction to the Birdcage Marketing School's evergreen funnel Revenue generation: (please note updated correction) Over $500,000 in sales with just over $10,000 in ad spend The importance of testing and momentum in marketing Breakdown of top, middle, and bottom of funnel strategies The power of urgency and scarcity in marketing campaigns Personal stories and examples of successful funnel implementation The mindset needed to approach marketing and funnel creation Simplifying funnel creation: Building an audience, collecting data, and amplifying efforts The evolving nature of digital marketing and adapting to changes Leveraging social media and other platforms for brand awareness and conversionGen Z Broke the Marketing Funnel Report: https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel  Resources Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™ Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academy Birdcage Marketing - Work with Us: https://birdcagemarketing.com.au/ Where to Find Us Not-So-Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/ Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage Birdcage Instagram: https://www.instagram.com/birdcagemarketing/ Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing Birdcage LinkedIn: https://www.linkedin.com/company/7600856 Caroline Moss Instagram: https://www.instagram.com/caro__moss/ Caroline Moss TikTok: https://www.tiktok.com/@caro_moss Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Welcome brand builders and digital bad a**es. In today's episode, Maddy Birdcage and Caroline Moss interview Maria, one of our Senior Strategists at Birdcage Marketing. With nearly two decades of experience in marketing, Maria shares her journey from HR to becoming a marketing expert, her love for understanding consumer psychology, and her unique approach to client interactions. Marketers, freelancers and business owners are going to learn so much from this episode. Pop it on while you’re driving, cooking dinner, or taking us on your hot girl/boy/person walk.  Together, Maddy, Caroline, and Maria explore the shifts in the marketing landscape from the past two decades, the challenges of working with diverse industries, and the significance of staying flexible and creative in your marketing strategies. Join us for an engaging conversation that offers a wealth of knowledge for anyone looking to market smarter and build a successful, profitable brand. Episode Highlights: The journey from HR to marketing and the role of consumer psychology. The importance of personal interactions and understanding clients deeply. Shifts in the marketing landscape over the past 17 years. The transition from traditional media to digital marketing. The value of tracking and analyzing marketing efforts. The role of creativity and taking risks in marketing strategies. Building trust and long-lasting relationships with clients. The benefits of understanding audience behaviour for effective marketing. Insights into dealing with client disputes and maintaining a positive agency culture. Resources: Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library  | Use Code: PODCAST200 to get $200 off The Full Library™ Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/ Where To Find Us: Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/ Birdcage Instagram: https://www.instagram.com/birdcagemarketing/ Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage Birdcage LinkedIn: https://www.linkedin.com/company/7600856  Caroline Moss Instagram: https://www.instagram.com/caro__moss/  Caroline Moss TikTok: https://www.tiktok.com/@caro_moss  Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Maria: Maria’s LinkedIn:  https://www.linkedin.com/in/maria-langforTo work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

You're getting the inside exclusive on a Birdcage Marketing School workshop with Maddy Birdcage. In today's episode, Maddy hosts a workshop with Kim James, a Birdcage Marketing School™ student who's just transitioned from a decade-long corporate career to Day 1 of starting her own consulting business.Whether you're a freelancer, agency owner or business owner running your own marketing, you're not going to want to miss this episode. Pop your AirPods in, take us on your hot girl/guy walk, and learn valuable insights on bridging the gap between content creation and business goals, and the importance of strategic thinking in marketing. Together, Maddy and Kim explore the nuances of crafting effective marketing strategies, the challenges of transitioning from corporate to consultancy, and the power of authenticity in brand messaging. Episode Highlights:The challenges and opportunities of transitioning from a corporate job to starting a consulting business.The disconnect between marketing tactics and business goals in both large corporations and small businesses.The importance of in-house content creation versus outsourcing to agencies.Strategies for effectively communicating the value of marketing efforts to executive teams.The role of audience analysis and measurement frameworks in developing a robust marketing strategy.The benefits of offering customised consulting packages versus set packages.Insights into pricing strategies for consulting services and the importance of aligning prices with perceived value.The value of using platforms like LinkedIn, TikTok, and Instagram for different stages of the marketing funnel.The importance of having a lead magnet and building an email list for effective marketing outreach.The concept of a ladder of transformation in understanding the functional, emotional, and identity-based needs of clients.Resources:Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academyBirdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-libraryBirdcage Marketing - Work with Us: https://birdcagemarketing.com.au/Where To Find Us:Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/Birdcage Instagram: https://www.instagram.com/birdcagemarketing/Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketingMaddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcageConnect with Kim:TikTok: https://www.tiktok.com/@tangerinetangoagency & https://www.tiktok.com/@kimelizabethjames1LinkedIn https://www.linkedin.com/in/kim-elizabeth-james-19216376/Instagram: To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/