How to Control your Marketing with Psychology & Systems - PART 1

Send us a textHey, it’s Maddy Birdcage and welcome back to Write This Down. You are in for part two of my live webinar, How to Control Your Marketing with Psychology and Systems that seemed to breakthrough a lot of your marketing blocks when I hosted it live, and we also had some badass feedback from part one last week.Also, a lot of you asked for the slide-deck which, feel free to do again via instagram DMs @birdcageangeladvisors, or don't forget, you can catch this on youtube too. So, last week we went deep into the first three controls — creating demand in your content, turning your opinions into offers, and using paid ads the right way. If you missed it, go back first to catch up, then come on back because today we’re finishing strong. Today, we’re talking about the two things that separate brands who flounder from brands who scale: systemising and automating for consistency and basically, to get out of your own way especially if you're a solopreneur, and lastly, which I know you're all here to hear: how to apply psychology as a tool in your marketing. Ethically of course. Always. This part is where control really clicks into place — where marketing stops feeling random, and you finally understand how to engineer results. And it feels gooood. So one more thing: at the end of this training, I’m also going to show you how to take these five controls and actually embed them inside your business using my complete system, The Full Library™. That’s the exact frameworkd we use behind the scenes with our best clients, and I’ll share how you can access it if you’re ready for the deeper work. There's also a big juicy offer to get you into The Full Library at our lowest rate ever, with some new bonuses, that offer will be available until Sunday 14th September 11:59AEST. All the details will be in the shownotes for you. So buckle up, part two starts now.To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Send us a textHey, it’s Maddy Birdcage and welcome back to Write This Down. I’ve got something really powerful for you today. You’re about to hear the first part of a live webinar I hosted last week called How to Control Your Marketing with Psychology and Systems. We had some incredible feedback from the session  Clare said: "So many lightbulbs going off all around my head" Toni decided he's going to be our next "Future success story!" and Kryshla, even dialling in from another timezone made sure I knew she was "Awake and loving everything" So I've very excited to be sharing it today with podcast listeners.  Now, here’s the thing: most people think they have a content problem. They don’t. They have a control problem. Their pipeline feels unpredictable, their posts don’t convert, and their ads turn into rescue missions. Does this Sound familiar? That's ok! Because this episode is going to change how you see everything. Over 2 parts, this week and next, I’m going to walk you through the five controls we focus on that will put you back in charge of your marketing. This week we’re covering the first three: how to create demand on purpose with your content, how to turn your opinions into offers, and why paid ads should amplify, not rescue. And what to do instead.  And as always, here's my promise: very practical steps you can start using right now in your business. If you want the slides to follow along, DM us at @birdcageangeladvisors and we’ll send them to you. Or if you’d rather watch the full webinar with visuals, you’ll find it over on YouTube. Alright, let’s get into part one. Grab a pen, because this is going to rewire the way you think about marketing.To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Send us a textBirdcage™ Certified Special Discount Code: CERTIFIED50Take 50% off the pay-in-full price of Birdcage Certified for 48-hours after this episode airs.Ends Saturday 30th August 2025LINK: https://www.birdcageangeladvisors.com/birdcage-certified/ From hustle and burnout to a thriving marketing business that respects your time, sanity, and family life — Maddy Birdcage's raw journey reveals the exact framework that transformed her agency into a million-dollar operation.Starting Birdcage Marketing while pregnant and dealing with a type 1 diabetes diagnosis, Maddie quickly replaced her employed income but found herself working 16-hour days fueled by pure adrenaline. The inevitable burnout followed, along with the chaotic cycle of growth without systems that nearly destroyed her health, finances, and family life.The turning point came after losing two major clients in a single week. Rather than continuing to chase revenue at any cost, Maddie finally built what was missing — psychology-driven systems that created predictable income without requiring constant personal sacrifice. Now earning $90K profit months with time for her family, Maddy breaks down the exact architecture that makes this possible."Systems remove cash pressure," she explains, walking through the five essential pillars every marketing business needs: clear positioning with a signature process, an effective sales pipeline that filters out red flag clients, documented standard operating procedures, profit-focused financial systems, and personal boundaries that protect your energy.For freelancers and small agency owners who can feel they're either about to break through or burn out, this episode delivers the practical framework to transform your business in just eight weeks. If you're ready to build a marketing business that pays you properly while giving you freedom for the good life, write this down — psychology + systems = freedom.To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Send us a textMarketing has reached a breaking point. After ten years of building successful businesses that help brands execute effective marketing strategies, I've made the radical decision to shut down both my agency and online school. Not because they're failing – but because they're working too well to stay the same.What's happening in the marketing landscape is what I call "Frankenstein marketing" – brands desperately cobbling together outdated methods with new tactics, creating disjointed strategies that leave founders overwhelmed and burnt out. The agency model has become disconnected from how people actually buy and grow today. Meanwhile, the influx of self-proclaimed marketing experts selling cookie-cutter courses has created more confusion than clarity.Through working closely with hundreds of clients, I've discovered something revolutionary: the future belongs to brands who operate from the inside out, not from the outside in. Your marketing must emerge from within your business, reflecting your authentic voice and strategic vision. Speed, authenticity, and strategy form the new growth formula – and traditional agency models simply can't deliver this trifecta effectively.That's why I'm introducing Birdcage Angel Advisors – a new model where senior marketing strategists become embedded partners in your business. We don't just take marketing off your hands; we install clarity where you have chaos, empowering you to execute marketing that genuinely reflects your brand while driving measurable results. Whether you're a founder scaling toward seven figures or an established business with an internal marketing team, our psychology-informed approach ensures your marketing becomes a powerful asset rather than a constant struggle.The world gets better through business, but only when purpose-driven brands can effectively share their mission. Stop outsourcing your power – learn how to create marketing from inside your business that converts your audience into loyal customers who believe in what you do.To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Send us a textBurnout, procrastination, and perfectionism aren’t flaws. They’re symptoms of misalignment. Here’s how to fix the root, not punish the symptoms.To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Send us a textSomething profound is happening in the business landscape right now, and it's affecting you more than you realise. Since 2020, we've been navigating unprecedented challenges—economic uncertainty, AI disruption, mental health crises, social media overwhelm—yet many entrepreneurs are stuck in patterns that no longer serve them.Through conversations with business owners worldwide, I've discovered most fall into two categories: those burying their heads in the sand, pretending nothing has changed while clinging to outdated strategies; and those aware of changes but overwhelmed trying to implement everything at once, missing the few crucial actions that would actually transform their business.The missing ingredient? Clarity. Not just superficial clarity, but deep, intentional clarity about what you truly want, who you're serving, and the specific steps to get there. Without it, you move slowly because your energy scatters in all directions. You become vulnerable to shiny objects and quick-fix promises. Worst of all, you risk building a business by accident that you'll hate five years down the track.I learned this lesson the hard way. After achieving financial success, I found myself disconnected from the business and life I'd created. I spent ten months disassembling everything to rebuild in alignment with my true vision. This episode guides you through identifying which clarity archetype you embody—The Avoider, The Overwhelmed Achiever, or The Clarity Champion—and provides practical exercises to cultivate genuine clarity starting today.When Katie, one of our Birdcage School students, gained clarity about her skincare business, she 5X'd her profit in just months. She stopped wasting money on misaligned strategies, let go of the wrong team members, and created a business that thrived even when she took maternity leave.Ready to transform your business with clarity? Complete the powerful reflection exercise in this episode, then visit birdcageschool.com to discover tools designed specifically to clarify your marketing message and strategy. Use code PODCAST10 for 10% off programs worth over $1,000. Remember—clarity is your most powerful weapon in business and life.To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Send us a textSuccess isn’t about grinding 24/7, it’s about having a clear vision and trusting it through the highs and lows. In today’s episode, Caroline Moss and Maddy Birdcage sit down with Katie Tingle, founder of Sabbia Co., a skincare brand where plant-based medicine meets cosmetic science. We discussed what sustains a long-term business: alignment, resilience, and staying true to your purpose.Katie, a Full Library™ student, gets real about the moment she almost walked away from it all, the mindset shift that brought her back, and how she rebuilt a business that now feels more fulfilling, aligned, and profitable than ever. If you’ve ever felt like giving up, this episode is for you.Episode HighlightsWhy vision beats hustle when it comes to lasting successThe moment Katie almost shut down Sabbia Co. and what changed her mindHow brand psychology and audience schemas helped her rebuild with clarityThe danger of chasing short-term revenue without a long-term missionThe 1% rule and why tiny, intentional interactions create customer loyaltyThe power of organic content and top-of-funnel marketing for sustainable growthHow trusting the right people in your team can help you step backTake the Next Step:Express Mode™ early bird pricing is live! Learn how to utilise AI to scale your marketing with lightning speed. Save more than $1,000 here:  Enrolment for International students: https://birdcageschool.com/express-mode-course/  Enrolment for Australian students: https://birdcageschool.com.au/express-mode-course/  Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss        Connect with Katie + Shop Sabbia Co.: Shop Sabbia Co.: https://sabbiaco.com/ Follow on Instagram: https://www.instagram.com/sabbiaco/ Follow on TikTok: https://www.tiktok.com/@sabbiaco To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Send us a textIn today’s episode, Maddy Birdcage gets raw and real, sharing personal stories and game-changing mindset shifts to help you stop walking through life with a victim mentality. From overcoming health challenges to building a sustainable business, this episode is packed with honest advice, practical tips, and inspiring reminders that life is happening for you, not to you.Episode Highlights:Why focusing on mindset is the first step to achieving your goals.The truth about overnight success and why you don’t want it.How to stop chasing virality and build an authentic, lasting brand.What it means to shift from a victim mentality to an empowered growth mindset.Practical strategies to take control of your health, business, and social media.Take the Next Step:Express Mode™ early bird pricing is live! Learn how to utilise AI to scale your marketing with lightning speed. Save more than $1,000 here:  Enrolment for International students: https://birdcageschool.com/express-mode-course/  Enrolment for Australian students: https://birdcageschool.com.au/express-mode-course/  Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss       To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Send us a textIn today’s episode, Caroline and Maddy dive headfirst into the hotly debated topic of AI in marketing. With Express Mode™ launching soon, they explore the power and pitfalls of using tools like ChatGPT. From critics claiming AI is "cheating" to showcasing how AI can turbocharge creativity, Caroline and Maddy break down the right and wrong ways to incorporate AI into your strategy. Whether you're sceptical or a full-fledged fan of AI, this episode is packed with insights on leveraging its power ethically and effectively.Episode Highlights:Addressing the Skeptics: Why AI isn't "cheating" but a powerful tool for marketers.The Right Way to Use AI: How ChatGPT can amplify clarity, speed, and creative output.Ethics in AI Usage: Examples of responsible and irresponsible applications.Express Mode Explained: Bridging personal development and cutting-edge AI tools to create strategies faster than ever.Practical AI Tips: Using ChatGPT for everything from copy refinement to audience profiling.Real Talk on Change: How embracing AI is essential for staying ahead in today’s marketing world.Take the Next Step:Ready to turbocharge your marketing efforts with AI? Check out Express Mode and other resources from Birdcage Marketing:Express Mode™: Launching January 29th! Learn how to use AI tools like ChatGPT to create impactful marketing strategies quickly and authentically. Join the waitlist and save over $1,000!Join waitlist here: Express Mode Course - Birdcage School™ Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss       To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Send us a textIn today’s episode, Maddy sits down with Clare Wood, money mentor, accountant, and mindset coach, to unpack how business owners can confidently invest in their growth while prioritising profit over ego-driven decisions. Drawing from Maddy’s own journey—from chasing revenue milestones to building a stable, profitable business—Clare offers actionable insights on money mindset, risk-taking, and how to know if you’re ready to make that next big leap. If you’ve ever wondered how to balance bold investments with financial stability, this episode is packed with the guidance you need. Episode Highlights: Revenue vs. Profit: Focusing on profit over revenue milestones. Investing Before You’re Ready: Knowing when to take the leap. Risk Appetite and Alignment: Balancing risk with investment confidence. Mindset Matters: Detaching from outcomes for better results. Practical Money Practices: Regular money meetings for financial clarity. Take the Next Step: Ready to supercharge your 2025? Whether you’re looking for mindset support, impactful marketing strategies, or tools to accelerate your success, Birdcage Marketing has you covered: Express Mode ™: Learn how to utilise AI to scale your marketing with lightning speed. Join the waitlist and save more than $1,000 here:  Join the waitlist for International students: https://birdcageschool.com/express-mode-course/  Join the waitlist for Australia: https://birdcageschool.com.au/express-mode-course/  Coaching Unlimited™: Get one-on-one support to transform your business:  International: https://birdcageschool.com/coaching-unlimited/ Australia: https://birdcageschool.com.au/coaching-unlimited/ Connect with Clare Wood:  Work with Clare: https://clarewood.com/  Clare’s Instagram: https://www.instagram.com/clare_wood_coach/  Clare’s Facebook: https://www.facebook.com/clarewoodcoach/   Connect with us:   Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/     Birdcage Instagram: https://www.instagram.com/birdcage_school/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/      Birdcage LinkedIn: https://www.linkedin.com/company/7600856       Caroline Moss Instagram: https://www.instagram.com/caro__moss/       Caroline Moss TikTok: https://www.tiktok.com/@caro_moss       To work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/