Marketing Business - Daniel Macaulay (Founder of Brandwave Marketing)

What I enjoy most about podcasting is the diversity of our industry and the great passion of the personalities as influencers and drivers. I found Christian Schou in a roundabout way - it's fun to listen to him - he doesn't beat around the bush - he loves to say: let's go skiing when I ask him for business-relevant impulses :-) So open your ears for Christian Schou, open your eyes for House of Hygge. Christian Schou likes to emphasize the energy with which the Norwegian brand House of Hygge is making its way. Christian is the manager and Chief Executive Skibum (as he calls himself) of House of Hygge. The brand was founded in 2004 as a supplier of slack line kits. His own description is better than any word I could find for his status quo in 2023: "When I founded House of Hygge, I wanted to go skiing. I made the world's first slackline set. The money financed many seasons in Chamonix, climbing expeditions in the Himalayas and surfing in tropical paradises around the world. There were times when there were no budgets and no ambitions other than the best possible experiences in nature. This is still the lifeblood of our company. To this day, employees receive a written notice if they don't ski when it snows. I am impressed by what our small group has achieved so far. We are working hard and will continue to do so. Personally, I'm still mainly interested in the great experiences. Keeping things real. But what I am really proud of is that we are creating year-round jobs in rural Norway. We are an "outdoor lifestyle brand", as it is called in Nynorsk. Our strategy is to become a fully-fledged supplier of sportswear, from head to toe, inside out, summer and winter. We received wonderful confirmation of this when we were voted "Newcomer of the Year" by the Norwegian Sports Industry Association. The vision is still firm: to give people a break from everyday life. We can therefore promise you that we will work hard to continue to be both the best in the test and the best at the party." Contact and further links: House of Hygge: https://www.linkedin.com/company/house-of-hygge/?originalSubdomain=de https://houseofhygge.no/ Christian Schou: https://www.linkedin.com/in/christian-schou-229507127/?originalSubdomain=no Christian's recommendation: https://www.hubermanlab.com/

Speaking to Daniel is like a source for good – his energy, his passion, his business intelligence are an inspiring source in any field of play. In our podcast Dan, as he is known to his friends and buddies, openly shares his personality and his source for his work. With Brandwave he founded a collaborative agency – being one of the most intelligent and credible workforces in our industry. Not being too enthusiastic but open to sharing the good ones! And as this is my passion – Sharing for the Good – spread the word for Daniel and his great teamwork! Personal Story: Daniel is the founder and CEO of Brandwave. Growing up in Southwest Ireland, he was surrounded by some of the best surfing and windsurfing conditions in the world and spent much of his youth teaching and competing in windsurfing. As a member of the Irish National Windsurfing Team, Daniel competed all over the world. Traveling and discovering new waves is still one of Daniel’s biggest passions and it doesn’t take long for him to get itchy feet again once he’s back in the office. Daniel has a degree in marketing and an MBA from Dublin Business School. Formerly the European Marketing Director for O’Neill, Daniel works primarily as a strategic consultant for our clients, including Adidas, BMW, and The North Face. https://www.brandwavemarketing.com/about-us/meet-the-team/daniel-macaulay/ https://www.linkedin.com/in/daniel-macaulay-8871804/?originalSubdomain=uk

Steffi habe ich schon gekannt – vor dem Podcast – vor ihrer Stelle. Sie ist eine beeindrucke Persönlichkeit – fröhlich vom ersten Moment. Klar und präzise in der Zusammenarbeit. Und spätestens als sie am ersten Tag ihres Mutterschutzes Geschäftsführerin wurde, wurde allen klar, welche Kraft von ihr als Person, aber auch von ihrer Verbindung zu Ortovox und zu den Teams ausgeht. Steffi strahlt Vertrauen, Wissen und Souveränität aus. Als Head of CSR and Chief Supply Chain Officer ist Steffi Teil des Ortovox Management Teams – in ihrer Verantwortung liegen die Themen, die Ortovox im Markt ausmachen und die dafür gesorgt haben, dass Ortovox von einer Lawinen-Verschütteten-Suchgeräte-Brand zu einer der beliebtesten Textilmarken geworden ist. In den vergangenen Monaten hörten wir viel von Ortovox - im Besonderen in den Bereichen Kreislaufwirtschaft und nachhaltigem Wirtschaften. Hört, was Steffi als Persönlichkeit ausmacht, was ihr wichtig ist und wie sie das bei Ortovox einbringt. Ich bin stolz und glücklich über diesen tollen Podcast mit ihr. So erreicht ihr Steffi: https://www.linkedin.com/in/stefanie-rieder-haas-9971514b/ Ortovox: Website: https://www.ortovox.com/ Instagram: https://www.instagram.com/ortovox/ YouTube: https://www.youtube.com/user/ortovox Facebook: https://www.facebook.com/ortovox LinkedIn: https://www.linkedin.com/company/ortovox-sportartikel-gmbh/

Christophe says that Lagoped is made by free people - he offers an ecoscore on his full range - and, the claim I love most: Nature is our home - not our shareholder. This reflects his personality - he knows the fundamentals. In his, let's call it "previous life", he was a bank account manager, finance professional - now for a while, he has been running Lagoped. From the initial idea until today, lots of learnings, lots of passion and lots of success made his life project into an outstanding brand history. Lagoped was founded in 2018 by himself as a financial engineer turned entrepreneur and Julien Désécures, an engineer turned mountain guide - plus Pierre Derieux as a strategy consultant. Together, they set out on a mission to put nature back at the heart of humanity. The snowbird they often met became their mentor. He forged the DNA and the name of the brand. This love of time spent in nature and outdoor activities has led them to well-thought-out and responsible clothing. Having Christophe in the podcast inspires energy and business intelligence, which sets the stone - his collection and product planning are straight and ensure that resource planning is made responsibly — a true case to share knowledge, perspectives and cooperation within our industry. Check out the Ecoscore here: https://www.instagram.com/p/CqdZEtzL3g7/?img_index=1 And check out Lagoped here: https://en.lagoped.com/ And this is how you can reach out to Christophe: https://www.linkedin.com/in/christophe-cordonnier/

Sven Erger ist Digitalisierungsprofi – und passionierter Biker und Freeskier. Seine Passion in neuen Technologien und dem Bergsport hat er zu einem neuen Geschäftsmodell etabliert. Seine Ideen? Wohin mit den vielen E-Bikes im Markt? Und wie kann jeder ein E-Bike fahren, dem die Anschaffungskosten zu hoch sind? In den letzten vier Jahren hat Sven mit seinem Partner Thomas Bernik eine Firma Rebike Mobility GmbH aufgebaut, die auf mehreren Modellen aufbaut: Mit der Firmengründung in 2018 hat er die ersten 30 E-Bikes „eingesammelt“ um dann nach den ersten Erfolgen im Direktverkauf sein Modell bestätigt zu sehen – gebrauchte E-Bikes für Jedermann. Im Verkauf, im Abo oder im Verleih. Nach verschiedenen Skalierungen verkauft und verleiht Re.Bike heute schon 20.000 Bikes pro Jahr. Refurbish- und Verleih- bzw. Verkaufsprozess inklusive. Seine Überzeugung: Die Bike-Branche steht vor der größten Veränderung seit der Erfindung des E-Bikes – und keiner merkts. Die Eurobike steht bevor – wir sind gespannt, welchen Anteil nachhaltige Geschäftsmodelle und ReUse Ansätze der Branche eine neue Richtung geben werden. Ihr könnt Sven hier erreichen: https://www.linkedin.com/in/sven-erger-7226524/ Hier die wichtigsten Infos von Rebike Websites: https://mobility.rebike.com/de/geschaeftsbereiche Über die Rebike Mobility GmbH Die Rebike Mobility GmbH ist ein 2018 gegründetes Unternehmen im Bereich E-Bike Mobilität mit Sitz in München. Gründer und Geschäftsführer sind Sven Erger, langjähriger Mountainbiker und Kenner der Bike-Szene, und Thomas Bernik, erfolgreicher Serial Entrepreneur. Ziel des Unternehmens ist es, die beliebteste und erfolgreichste markenübergreifende Plattform für Premium-E-Bikes zu werden und die Kund*innen mit attraktiven Abo- und Verleihangeboten zu überzeugen. Das innovative Geschäftsmodell gestaltet die Mobilität von morgen und bietet für jeden Bedarf die passende Lösung: gebrauchte, neuwertige Premium-E-Bikes (www.rebike.com) zum günstigen Preis, ein attraktives E-Bike-Abomodell (www.ebike-abo.de) mit einer großen Auswahl an Kategorien und Modellen sowie E-Bike-Verleihstationen (www.rebike-verleih.de) in beliebten Ferienregionen. Im B2B-Bereich vermietet Rebike E-Bike-Flotten an Verleihpartner, Hotels und Firmen und kauft gebrauchte Marken-E-Bikes von Leasingfirmen, Verleihpartnern und Unternehmen auf. Das Produktportfolio umfasst ausschließlich E-Bikes und S-Pedelecs führender Markenhersteller wie Merida, Husqvarna Bicycles, R RAYMON, Flyer, KTM und ORBEA. Durch die unternehmenseigene Wertschöpfungskette kann der Lebenszyklus jedes einzelnen E-Bikes deutlich verlängert werden, wodurch ein wichtiger Beitrag zur Nachhaltigkeit und Klimaschutz geleistet wird.

Sigi hat mich überrascht – vor einigen Jahren „tauchte er auf“ – er hat in allen relevanten Veranstaltungen und bei allen Gremien für Veränderung geworben. Digitalisierung als Beschleuniger der Outdoor-Branche! Mit transparentem Datenmanagement beschleunigt er Verkaufsprozesse. Seine Passion ist das Datenmanagement – und darüber hinaus ist Sigi Outdoorfan und Bergsportler. Er hat 2018 das Unternehmen OUTTRA gegründet und damit seine Leidenschaften verbunden. Mit OUTTRA hat er ein Ökosystem entwickelt, dass heute über 1.700 Fachhändler und 27 Marken auf der ganzen Welt vernetzt. Durch seine Tools wie z.B. dem Data & Image Hub zentralisiert er Informationen wie Produktdaten und -bilder unabhängig von verschiedenen Dateiformaten. Er bietet mit dem „Where-To-Buy Tool“ auf den Websites der Hersteller bzw. Marken an, bei welchen Händlern ein gewünschtes Produkt aktuell im Laden vor Ort oder im Onlineshop verfügbar ist und sichert so den so wichtigen Service-Aspekt. Alle Informationen zu OUTTRA hier: outtra.com Sigi nutzt alle Wege der Informationsweitergabe – es ist eine Freude mit ihm zu arbeiten. Hier im Podcast teilt er seine Visionen, seine Energiequellen und berichtet uns, mit welchen Mitteln er für effektivere Geschäftsbeziehungen in der Outdoorbranche steht. Google Omnichannel Future Study 2023: https://www.thinkwithgoogle.com/intl/de-de/insights/customer-journey/omnichannel-zukunft-trends/ So erreicht ihr Sigi: LinkedIn Profil: https://www.linkedin.com/in/siegbert-mueller/ E-Mail-Adresse: [email protected]

Humble and so supersmart - Debbie is one personality in the outdoor industry who can be called a Game Changer. With her intense and super professional communication skills, she entered Equip, which owns Rab and Lowe Alpine, four years ago. Together with her teams, she transformed transparency and subject for concrete change in Equip. Get inspired by our 45 min session, she lets us in on her life's work, her personality, her thoughts and her projects. And for now, seeing OutDoor 2023 as one of the most relevant shows for our sector, she published the sustainability report of her brand – taking into consideration that the most important fields of play need to be covered and transparently sharable for everybody. You find her with the possibility to connect on LinkedIn: https://www.linkedin.com/in/debbie-read-3691a78/ And you find the recently published report here: https://equipuk.com/social-responsibility

Bio Dan Yates: Dan is a passionate snowboarder, splitboarder, mountain biker, climber, and a poor but enthusiastic surfer. But most of his adult life has been spent as a whitewater kayaker & athlete. He has paddled some of the remotest and hardest rivers across Europe, North and South America, Africa and Asia over the last 25 years, with kayaking defining his love of the environment and his desire to protect it. Dan has spent the last decade as an environmental ambassador for several outdoor brands and has been involved in the creation of 2 environmental NGOs. His activism has focused on engaging the outdoor community in the preservation of our last wild places, be they in the heart of the Himalayas or behind the local village.

Bio Dan Yates: Dan is a passionate snowboarder, splitboarder, mountain biker, climber, and a poor but enthusiastic surfer. But most of his adult life has been spent as a whitewater kayaker & athlete. He has paddled some of the remotest and hardest rivers across Europe, North and South America, Africa and Asia over the last 25 years, with kayaking defining his love of the environment and his desire to protect it. Dan has spent the last decade as an environmental ambassador for several outdoor brands and has been involved in the creation of 2 environmental NGOs. His activism has focused on engaging the outdoor community in the preservation of our last wild places, be they in the heart of the Himalayas or behind the local village.

CEO Greg Nieuwenhuys and Mammut announced today, the management is changing and Heiko Schäfer is taking over the CEO role from Greg. How is Greg doing today, how were the last months and what makes him tick: In an interview with Kim Scholze, Greg talks about his sporting career (he loves running the UTMB most of all!), about his professional stations (including CEO of AS Adventure) and about family and challenges that put priorities in the right order. A Dutch mother a French father and born in Canada, Greg is an inspiring personality who has led and shaped Mammut over the past nine months. His business ethics speak volumes - he is not leaving Mammut completely but remains a board member. In his leadership, he has emphasised clear and managerial responsibility, while maintaining an open-minded and genuinely interested attitude. Why he describes himself as competitive, obsessive, grounded and spiritual? Find out in the new episode of Spuzziness.