Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.

Diary of a first-time CMO

Entry 59: Don’t backslide

Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.

Conclusion

Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.

Entry 63: My dream demand gen marketer

Alice talks through her transformational predictions for content marketing in 2023 and beyond.

Entry 62: My predictions

The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.

Entry 61: The 10% more mindset

Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.

Entry 60: Attracting talent

What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.

Entry 58: Content team in a demand gen org

Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.

Entry 57: Rebranding Cognism

Imposter syndrome. We all feel it. Alice reveals how she has coped with this and the realities that it will always be something we contend with as marketers.

Entry 56: Imposter syndrome

Ungated, friction free, all the time. Alice unpacks what an ungated media machine looks like at Cognism.

Entry 55: On-demand, ungated, free content

Wirtschaft

Marketing

Management

Bildung

Kurse

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!