Entry 55: On-demand, ungated, free content

8.2.2023

Diary of a first-time CMO

0:00

4:00

Ungated, friction free, all the time. Alice unpacks what an ungated media machine looks like at Cognism.

Weitere Episoden von „Diary of a first-time CMO“

Conclusion
8.2.2023
0:32
Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.
Entry 63: My dream demand gen marketer
8.2.2023
2:07
Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.
Verpasse keine Episode von “Diary of a first-time CMO” und abonniere ihn in der kostenlosen GetPodcast App.
Entry 62: My predictions
8.2.2023
2:18
Alice talks through her transformational predictions for content marketing in 2023 and beyond.
Entry 61: The 10% more mindset
8.2.2023
1:50
The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
Entry 60: Attracting talent
8.2.2023
2:47
Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
Entry 59: Don’t backslide
8.2.2023
3:05
Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.
Entry 58: Content team in a demand gen org
8.2.2023
4:47
What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.
Entry 57: Rebranding Cognism
8.2.2023
3:33
Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.
Entry 56: Imposter syndrome
8.2.2023
2:06
Imposter syndrome. We all feel it. Alice reveals how she has coped with this and the realities that it will always be something we contend with as marketers.
Entry 55: On-demand, ungated, free content
8.2.2023
4:00
Ungated, friction free, all the time. Alice unpacks what an ungated media machine looks like at Cognism.

Weitere Episoden

Hol dir die ganze Welt der Podcasts mit der kostenlosen GetPodcast App.

Abonniere alle deine Lieblingspodcasts, höre Episoden auch offline und erhalte passende Empfehlungen für Podcasts, die dich wirklich interessieren.

Entry 55: On-demand, ungated, free content

Diary of a first-time CMO

Weitere Episoden von „Diary of a first-time CMO“

Conclusion

Entry 63: My dream demand gen marketer

Entry 62: My predictions

Entry 61: The 10% more mindset

Entry 60: Attracting talent

Entry 59: Don’t backslide

Entry 58: Content team in a demand gen org

Entry 57: Rebranding Cognism

Entry 56: Imposter syndrome

Entry 55: On-demand, ungated, free content