Imposter syndrome. We all feel it. Alice reveals how she has coped with this and the realities that it will always be something we contend with as marketers.

Diary of a first-time CMO

Entry 56: Imposter syndrome

Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.

Conclusion

Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.

Entry 63: My dream demand gen marketer

Alice talks through her transformational predictions for content marketing in 2023 and beyond.

Entry 62: My predictions

The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.

Entry 61: The 10% more mindset

Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.

Entry 60: Attracting talent

Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.

Entry 59: Don’t backslide

What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.

Entry 58: Content team in a demand gen org

Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.

Entry 57: Rebranding Cognism

Ungated, friction free, all the time. Alice unpacks what an ungated media machine looks like at Cognism.

Entry 55: On-demand, ungated, free content

Wirtschaft

Marketing

Management

Bildung

Kurse

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

Entry 56: Imposter syndrome

Diary of a first-time CMO

Weitere Episoden von „Diary of a first-time CMO“

Conclusion

Entry 63: My dream demand gen marketer

Entry 62: My predictions

Entry 61: The 10% more mindset

Entry 60: Attracting talent

Entry 59: Don’t backslide

Entry 58: Content team in a demand gen org

Entry 57: Rebranding Cognism

Entry 56: Imposter syndrome

Entry 55: On-demand, ungated, free content