
Messaging Tweaks That Attract Premium Clients- with Colette McBeth (Ep#20)
Attracting premium clients isn’t about working harder – it’s about refining the way you speak to your audience to make sure you are attracting only the right people. If you’re stuck attracting price-sensitive buyers or clients who are frankly hard work, you need Colette McBeth in your life.
In this episode of The Upside-Up Marketing Podcast, Colette shows us how to make the messaging shifts that draw in high-calibre clients. Colette shares her upgraded approach to the concept of the “ideal client” that bring her people that are ready and willing to get stuck in and get results, her pain-to-pleasure messaging method that really speaks to these expansive clients, and a powerful reframe for how you share the results you can get people with conviction and clarity (without over-promising or being sleazy).
=======================
YOU CAN FIND COLETTE ON INSTAGRAM: @thecolettemcbeth www.instagram.com/thecolettemcbeth
=======================
When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****
=======================
Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie
=======================
TIMESTAMPS ⏱️
00:00 Introduction: Attracting the Right Clients
02:49 Beyond “ideal clients”; what is your “Expansive Client”
05:48 Stop messaging to the struggle: the Pain to Pleasure Method
08:45 The downside of attracting the wrong clients
18:16 Speaking to the result without over-promising
22:53 Conclusion and Final Thoughts
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
More episodes from "The Upside-Up Marketing Podcast"
Don't miss an episode of “The Upside-Up Marketing Podcast” and subscribe to it in the GetPodcast app.