The Upside-Up Marketing Podcast podcast

Friend-Zoned by your followers? Busting the ‘Know-Like-Trust’ Myth (Ep#21)

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You’ve shown up. You’ve shared. You’ve built a lovely, loyal following who like you, comment on your posts… and never buy. Sound familiar?

The “know-like-trust” factor has been drilled into us as the holy grail of online business – but it’s not working like it used to. And for many solo business owners, it’s actually holding them back.

In this episode of The Upside-Up Marketing Podcast, I’m unpacking why familiarity doesn’t always lead to sales – and what you need to focus on instead.

 

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MENTIONED IN THIS VIDEO: 

👉 Download my free resource “The Ideal Client Anti-Avatar” here: www.orangesheepresearch.co.uk/anti (if the link doesn’t work send me a message, I’m having migration-related tech issues right now!)

 

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🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/n75vSUWI5f8

 

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When you’re ready, here are three ways I can help you get faster results: 

SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts 

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details! 

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. ***** 

 

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Connect with me on socials: 

➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 

➡️Facebook: https://www.facebook.com/orangesheepresearch 

➡️Instagram: https://www.instagram.com/orangesheepkatie 

 

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TIMESTAMPS ⏱️

00:00 Introduction: The Know, Like, Trust Myth

02:49 The Problem with Know, Like, Trust

06:36 The Two Levels of Know, Like, Trust

08:40 The Role of Social Media in Business

13:05 Building Effective Content Strategies

17:39 Conclusion and Next Steps

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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