The Upside-Up Marketing Podcast podcast

Don't Ask Customers What They Want! (Ask Them This Instead) (Ep#18)

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Most online business owners believe the best way to create offers people want is to ask them directly. Makes sense, right? Except…it doesn’t work.

Your audience will tell you what sounds good in theory, but that doesn’t mean they’ll actually buy it. So how do you uncover what they truly need?

In this episode of “The Upside-Up Marketing Podcast”, I’ll show you why asking “What do you want?” leads you astray, and what to ask instead to create offers that sell.

 

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MENTIONED IN THIS VIDEO: 

👉 You can get your hands on the five questions to ask your new clients, that will help you sign MORE clients by DMing me on Facebook or LinkedIn (I’ll send you the direct download, no opt-in required). If you’re not sure what to say or can’t be bothered to type a whole message, just use the word “QUESTIONS” – I’ll know what you mean!

 

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🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/aUVyo1blxqE

 

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When you’re ready, here are three ways I can help you get faster results: 

SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts 

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details! 

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. ***** 

 

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Connect with me on socials: 

➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 

➡️Facebook: https://www.facebook.com/orangesheepresearch 

➡️Instagram: https://www.instagram.com/orangesheepkatie 

 

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TIMESTAMPS ⏱️

00:00 Introduction: Why Asking Customers What They Want is a Mistake

00:42 Welcome to the Upside Up Marketing Podcast

01:52 The Flaws of Market Research

09:46 Understanding Customer Goals and Obstacles

12:20 Bridging the Gap with Your Expertise

16:46 Who to Ask and What to Ask

17:38 Conclusion and Resources

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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