
From corporate events to premium ice cream - Dirk Mischendahl, Northern Bloc
From nightclubs to huge corporate events and how a 1970s ice-cream van led to the launch of a premium ice cream brand.
Meet today’s guest, Dirk Mischendahl, MD of Northern Bloc. As well as the devastation that Covid caused on the business, there’s also loads more fascinating tales, and learnings.
If you're looking for a business and entrepreneurship podcast that will inspire, motivate and educate you, through the personal business journeys and entrepreneurial lessons learnt of Leeds business owners then this is the podcast for you.
INTRODUCING DIRK MISCHENDAHL
Dirk Mischendahl sold his Leeds events and communications agency, Logistik in 2014.
He then started Northern Bloc Ice Cream; a disruptor brand which is now sold nationally and internationally, pioneering the vegan ice cream market a product which is now universally seen as the benchmark of what great ice cream looks like.
With his wife, Pippa Hale, Dirk established the Northern Art Prize in 2006 to promote artistic talent within Yorkshire and taking this further in 2013 they both established The Tetley Art Gallery and is currently involved in Left Bank, a creative community based venue among various other roles.
EPISODE HIGHLIGHTS
[00:00:00] From University to business owner
[00:07:00] Lessons learnt from the first business
[00:13:00] The decision to exit and the start of Northern Bloc
[00:22:00] From a Lifestyle brand to taking on Ben & Jerrys
[00:25:30] Moving from retail to B2B via wholesale
[00:30:30] External investment, Covid and a change in ownership
[00:40:00] How to fail quickly
3 KEY TAKEAWAYS & BUSINESS LEARNINGS
• Your team can make a thousand mistakes a day, as long as it’s not the same one
• Be careful who your shareholders are
• The one thing that you can’t recreate is time. Don’t waste it on failing businesses
3 MOMENTS TO LOOK OUT FOR
“I bought a little 1971 ice cream van from a lady in Keighley called Sunshine Scoops”
“Give us a flavour as to the size of the business”
“Chocolate has gone up from £3.60 a kilo to £9.16 a kilo”
VALUABLE RESOURCES FOR YOU
Website: www.leedsbusinesspodcast.com
LinkedIn - https://www.linkedin.com/company/leeds-business-podcast/
Work with Phil - www.philfraser.co.uk
Website: https://www.northern-bloc.com/
LinkedIn: https://www.linkedin.com/in/dirkmischendahl/
Shout out: https://www.jim-fox.com/
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YOU MAY ALSO LIKE
https://leedsbusinesspodcast.com/podcast/entrepreneur-within/ (as mentioned)
https://leedsbusinesspodcast.com/podcast/business-problems-solved/
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