
Everything you need to know Angel Investment & Angel investing with Martin Avison of Angel Groups
Angel Investment. What is it? Who needs it? What should you include in your agnel pitch deck? What are the pitfalls to look out for? And much more.
Martin Avison heads up Leeds-based Angels Groups and gives us some insight into the complex world of Angel Investment.
INTRODUCING MARTIN AVISON
Martin Avison is the founder of angelgroups and Incluziv, with extensive expertise in investment, investor readiness, SME funding, pitching and regional economic development.
Martin launched angel groups in the summer of 2015 after identifying a gap in the market to help fund and support SME businesses. He has a wealth of commercial experience gained over many years, which culminated in a Master’s Degree centred around angel investment.
After years of managing what is now probably the largest angel network in the UK, Martin founded the software business, Incluziv to connect various stakeholders in the high-growth
eco-system including other angel networks, Combined Authorities and Universities.
EPISODE HIGHLIGHTS
[00:01:30] What is an Angel Investor?
[00:03:50] What type of business would benefit from Angel investment?
[00:06:00] What are the key things businesses should look at when taking investment on?
[00:10:00] What are the motivations for Angel investors?
[00:15:00] How do angel groups work?
[00:18:00] What should go in an angel investment pitch deck?
[00:25:00] The questions regularly come up
[00:31:00] What do start ups spend their investment on?
[00:37:00] A disaster story… and the lessons learnt
[00:40:00] Is an Agel Investor just a new boss?
5 KEY TAKEAWAYS & BUSINESS LEARNINGS
- You don’t have to have all the answers when pitching
- There is no formula or equation for valuing a start up company - it’s just a gut feel
- It’s in nobody’s interest for an investor to have too big a share of the company
- It’s really important for the investors to know what the dilution journey looks like
- Speak to your customers as early as you can
3 MOMENTS TO LOOK OUT FOR
“The entrepreneurs speak French. Angels speak German. My job is to translate"
“I felt like a one-legged man in an ice-kicking contest”
“You’re doing this for fun??? I go fishing for fun…”
VALUABLE RESOURCES FOR YOU
Website: www.leedsbusinesspodcast.com
LinkedIn - https://www.linkedin.com/company/leeds-business-podcast/
Work with Phil - www.philfraser.co.uk
Website: https://www.angelgroups.co.uk/
LinkedIn: https://www.linkedin.com/in/martin-avison/
https://www.linkedin.com/company/angelgroups/
UK Business Angels Association - https://ukbaa.org.uk/
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