Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Join Stephen Drew on this detailed live stream covering essential marketing strategies for 2026 and beyond. Drawing from years of experience, mistakes, and successful tactics, the host shares valuable insights on building both personal and professional brands. Whether you're looking to enhance your online presence on LinkedIn or Instagram, or you aim to become a social media influencer, this episode provides actionable tips. Learn about the importance of targeting your audience, leveraging precedents, staying consistent, and closing sales effectively. Plus, get tips on using AI and automation to streamline your marketing efforts. Don't miss this comprehensive guide to mastering marketing in a busy, ever-evolving space.00:00 Welcome to the Livestream00:04 The Importance of Marketing00:55 Personal and Professional Branding01:18Presentation Preparation02:17 Becoming a Social Media Influencer03:25 The Reality of Being an Influencer05:19 Core Lessons for Aspiring Influencers05:36 Lesson 1: It's Not About You10:08 Lesson 2: Everything is a Marketing Precedent13:51 Lesson 3: Consistency is Key19:36 Lesson 4: Always Be Closing20:09 Building Client Relationships20:52 The Importance of Always Closing22:41 The AIDA Framework Explained27:01 Marketing Rule: Not Perfect, Just Post32:32 Leveraging AI and Automations35:30 Inspiration and Final Thoughts

Join us in this exciting episode of the Architecture Social show as we delve into the future of AI in Architecture with the founder of xFigura, George. Discover how AI is revolutionising architectural practices, from concept design to 3D modelling, and what it means for the jobs of architects in the future. George shares his journey from studying at Oxford Brooks and Harvard to consulting large firms and developing cutting-edge AI tools. We also discuss the challenges of starting an AI-based business, the importance of UX/UI in software, and the role of educational institutions in preparing the next generation of architects. Don't miss this insightful conversation packed with industry expertise and future-forward thinking!

Join us on the Architecture Social show as we explore the state of the architecture industry in 2025 with Alberto, head of the Department of Architecture at Ravensbourne University in London. In this episode, we discuss the challenges and opportunities in the field of architecture, the evolution of education and industry practices, and the critical role of bridging academia with commercial firms. Alberto shares insights on innovative teaching methods, the impact of newer universities, the importance of industry connections, and how he is navigating regulatory changes to benefit students. Don’t miss this insightful conversation filled with practical advice and visionary ideas for future architects.

Join us for a special episode as we sit down with Greg Blaquiere, founder of Eagle Planning and Development. Discover Greg's fascinating journey in the world of planning consultancy, from his beginnings in local government to launching his own planning business. We explore the roles and responsibilities of a planning consultant, the dynamics of public vs. private sector planning, and the importance of relationship-building with architects. Greg shares insights from his first year in business, the impact of technology and AI in planning, and offers invaluable advice for aspiring planners and business owners. Don't miss this engaging discussion packed with practical wisdom and industry expertise!

Join us for a fascinating discussion on architecture's role in healthcare with Kim Kennedy, Principal at Parkin Architects. Based in Ottawa, Kim delves into her journey in healthcare architecture, exploring the design and impact of mental health facilities. Learn about the evolving field of healthcare architecture, challenges, and innovations, and get insights on what it takes to excel in this specialty. Whether you're an aspiring architect or an experienced professional, Kim's insights are invaluable. Don't miss out on this enlightening conversation!

Join us on the Architecture Social Show as host Stephen meets Carlo Magni, an Architect and Associate Director at EPR Architects, to explore the intricacies of architectural leadership and career progression. They discuss the transition from technical roles to leadership positions, the importance of soft skills, and the challenges introverts face in leadership. Carlo also shares his personal journey, including his relocation from Italy to the UK, his passion for continuous learning, and his experiences with public speaking. Whether you're an aspiring architect or a seasoned professional, this episode offers invaluable insights into mastering both hard and soft skills in the architectural industry.

Join us on the Architecture Social show as we dive into the world of historic building conversions and modern design with Simon Vernon-Harcourt, the Design Director at City and Country. Simon shares his journey from studying architecture to working in various renowned architectural practices, and ultimately transitioning to a developer role. We discuss the intricacies and challenges of restoring Victorian buildings, the impact of new technologies, and the evolving landscape of architecture. Simon also offers valuable advice for aspiring architects and those looking to work with developers. Don't miss this insightful episode packed with expertise and inspiration!

In this episode, Jon takes us on a trip down memory lane to the days before BIM was even a thing, sharing his journey from traditional architecture to becoming a leader in BIM implementation. He opens up about the challenges he faced along the way, how he embraced tech to revolutionize his practice, and eventually launched his consultancy, Adeptus Digital. Along the way, John dives into his thoughts on AI in construction and offers some solid advice for the next wave of young professionals looking to make their mark in the field.

Charging 50% upfront. Blogging to get work. Teaching part-time and even working as a dinner lady in the early days. From just herself to a team of six. Refusing to play the “starving artist” trope. Claire Nash isn’t just running an architecture practice - she’s rewriting the manual.In this honest, funny and practical conversation, Claire breaks down what it’s really like running a small architecture studio in the UK. From cash flow crunches to the mindset shift needed to chase overdue invoices, how she carved out a niche in barn conversions, scaled the team, and wrote two books along the way. If you’re dreaming of starting your own practice or just want to make yours a little less chaotic, this one’s for you.00:00 Welcome to the Architecture Social Show01:17 Introducing Claire Nash: Author and Architect01:50 Starting an Architecture Practice: Claire's Journey03:34 Challenges of Running a Small Architecture Practice05:58 Managing Cash Flow and Client Payments20:25 Marketing Strategies for Architects24:41 Public Speaking and Networking Tips28:56 Navigating Social Media Platforms30:18 The Power of Real-Life Networking32:57 The Importance of Niches in Business39:39 Balancing Business and Personal Life42:30 Writing and Publishing Books49:24 The Role of AI in Architecture54:16 Conclusion and Contact Information____📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com

Award-winning author, strategist and curator Lucy Bullivant joins us to spill the tea on what it really takes to shape cities that work – and why good urbanism needs more than just good design. We dive into her journey from writing "Masterplanning Futures" to curating edutainment exhibitions, chairing design review panels and working hands-on with communities from Oslo to Enfield. It’s all about retrofitting, storytelling, publishing, people and place. Lucy’s lived it – and she’s not holding back. 00:00 0236 - Lucy Bullivant00:08 Welcome to the Architecture Social Show00:35 Meet Lucy: Curator, Mentor, and Strategist01:45 Lucy's Background and Influences02:52 Global Projects and Collaborations04:06 Passion for Architecture and Urban Design04:36 Temple Bar Trust and Diverse Voices05:50 Master Planning Futures: A Book Journey12:00 Writing and Research Process19:13 The Role of AI in Writing23:28 Collaborative Writing and Curation25:44 Exploring the World of Edutainment and Exhibitions26:26 Curating Exhibitions: From Concept to Execution28:32 Innovative Exhibition Projects and Collaborations31:06 The Importance of Retrofitting and Sustainable Design35:11 Consultancy Work and Urban Design43:02 Temple Bar Trust: Promoting Architecture and Education44:52 Upcoming Talks and Events at Temple Bar Trust48:24 Final Thoughts and How to Connect with Lucy____📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com