Architecture Social

Top 5 Mistakes in Architecture Marketing with Ayo AbbasIn this episode, the host welcomes Ayo Abbas of Abbas Marketing to delve into the common mistakes made in architecture marketing. They discuss the top five errors, including misconceptions about marketing's role, underestimating the importance of storytelling, and the need to keep up with social media innovations. Ayo shares her career journey from construction PR to becoming an award-winning marketing consultant. The conversation also touches on the value of client relationships and the importance of sticking with marketing strategies for the long haul. Ayo offers advice for those looking to enter the field and emphasizes the necessity of treating marketing as a strategic business function rather than a task for a single 'marketing unicorn.'00:00 Introduction and Setting the Scene00:27 Meet Ayo Abbas: Marketing Expert02:54 Defining Marketing and Its Importance04:01 Common Marketing Mistakes in Architecture05:27 The Role of Visuals in Marketing10:23 Strategic Marketing vs. The Coloring Department14:43 Keeping Up with Social Media Innovations25:29 Defining Community in the Digital Age26:45 Top Marketing Mistakes: Giving Up Too Soon28:19 The Importance of Consistency in Marketing35:00 The Myth of the Marketing Unicorn39:10 Career Insights: From Construction PR to Marketing40:50 Client Relationships and Personal Branding47:31 Marketing Consultant Services and Podcasting50:55 Conclusion and Final Thoughts____📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com

Exploring Architecture and Town Planning with UPP - Journey, Challenges, and CollaborationIn this episode, join us as we dive into the fascinating world of Architecture and Town Planning with the unique practice, UPP. We meet Enrique, Motti, and James, who share their journey from a cozy basement startup to a thriving interdisciplinary firm. Learn about the firm's collaborative approach, combining town planning and architecture under one roof, and how they leverage AI to enhance their workflows. The team also discusses the importance of adaptability, the impact of the pandemic on their operations, and future plans for UPP, including international expansion and a new office space. Whether you're an aspiring architect or planner, or simply interested in the built environment, this episode offers valuable insights and inspiration.00:00 Introduction and Overview00:49 Meet the Team: UPP's Founders03:18 James' Journey into Town Planning04:36 Understanding Town Planning vs. Architecture06:58 The Collaborative Process at UPP19:20 Adapting to the Pandemic26:58 The Importance of Face-to-Face Meetings28:26 What Makes a Standout Portfolio32:35 Transitioning Careers and Finding Fulfillment40:10 The Role of AI in Modern Architecture43:23 Future Prospects and Optimism in the Industry45:17 Final Thoughts and Reflections____📐 Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com

What does it take to build a thriving architecture business from scratch? Hakan Agca, founder of CrossWorks, joins the show to share his journey from working in top firms to running his own practice. We’re diving into the nuts and bolts of the business of architecture: taking risks, building networks, hiring as well as firing, scaling sustainably, our biggest mistakes and staying ahead with technology like AI and BIM. It’s real talk about the challenges and rewards of entrepreneurship in the built environment, all wrapped up in a lively and our most brutally honest chat yet.00:00 Introduction and Studio Tour00:40 Moving to Camden00:58 Starting the Business01:19 The Business of Architecture02:09 Essential Skills for Architects02:39 Challenges of Running a Business04:37 Networking and Client Relationships06:33 Scaling Up the Practice09:00 Innovations in Architecture10:31 Hiring and Team Building15:06 Work Environment and Culture24:16 Debating Work Efficiency25:00 Flexibility in the Workplace26:19 Office Dynamics and Technology27:44 The Importance of Office Presence29:09 Challenges in Architecture Careers31:12 Forecasting and Business Strategy34:23 The Role of Technology in Architecture40:26 Recruitment and Culture Change48:26 Final Thoughts and Contact Information____Curated content, insights and opportunities to accelerate your career in Architecture, Design, Development and Real Estate to the next level.💻 Find more content at https://www.architecturesocial.com📐 #Architecture #ArchitectureStudent #Architect #ArchitecturePodcast

Old Meets New: A Deep Dive into Heritage and Conservation ArchitectureIn this engaging livestream, join host Stephen Drew and special guest Jonathan Goode from Lillet Architects as they explore the world of heritage and conservation architecture. Jonathan shares insights from his 20-year career in London, focusing on maintaining the essence of historical buildings while adapting them for modern use. They discuss the challenges and surprises of working on various projects, including residential homes, schools, and churches. Jonathan also provides valuable advice for aspiring architects interested in heritage projects and emphasizes the importance of sensitivity and understanding in this field. Whether you're an architecture enthusiast or a professional, this conversation will offer a fascinating look into the balance of preserving history while embracing the future.00:00 Introduction and Overview00:52 Welcome to the Live Stream01:32 Meet Jonathan Goode02:09 Jonathan's Background and Passion for Heritage02:54 Exploring Jonathan's Projects07:32 Challenges in Heritage Projects14:24 Working with Churches16:25 Advice for Aspiring Heritage Architects18:14 Starting a Heritage Architecture Practice19:58 The Importance of a Physical Office20:31 Local Projects and Hands-On Heritage Work22:15 Navigating Challenges in Architecture23:32 The Role of AI in Heritage Architecture25:30 The Importance of Hand Drawing and Physical Models27:33 Hiring Tips for Heritage and Conservation Roles31:55 Excitement and Optimism for 202433:52 Reflecting on Heritage Projects37:54 Closing Remarks and Contact Information____📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com

Join us in a fascinating discussion with Holly Welsh, Associate Director at DMFK Architects, as she delves into her journey in architecture, starting from her studies in Northumbria University to her current role. Explore how DMFK has adapted to the changing landscape of commercial office spaces, from traditional designs to innovative, user-centric workspaces. Learn about key projects, sustainability in design, and the future direction of workplace environments post-pandemic.If you're curious about evolving office design trends and the impact of AI in architecture, this episode is a must-watch!00:00 Welcome to the Virtual Studio00:12 Meet Holly Welsh from DMFK01:18 Holly's Journey into Architecture04:40 First Steps in Commercial Projects05:01 Adapting Office Designs Post-Pandemic05:15 Innovative Office Spaces with TOG08:35 The Evolution of Office Amenities18:14 Sustainability in Modern Office Design23:55 The Challenges of Remote Work25:10 Attracting and Retaining Office Staff26:20 DMFK: A Great Place to Work28:59 Tips for Aspiring Architects31:33 The Impact of AI in Architecture35:14 A Question for the Host39:01 Concluding Thoughts and Contact Information_____Curated content, insights and opportunities to accelerate your career in Architecture, Design, Development and Real Estate to the next level.💻 Find more content at https://www.architecturesocial.com

Exploring BIM for Landscape Architecture with Alejandro GaticaIn this episode, Stephen Drew hosts a discussion with Alejandro Gatica, a seasoned architect and BIM manager from Gillespie's. They delve into the intricacies of using Building Information Modeling (BIM) for landscape architecture. Alejandro shares his journey from traditional architecture to specializing in landscape projects using Revit and other BIM tools. They explore how BIM can be adapted for landscape design, common challenges, and the innovative solutions offered by various software plugins. Alejandro also provides insights into the future of landscape architecture, including the potential impacts of AI and parametric design. This episode is packed with valuable information for architects, landscape architects, and anyone interested in the cutting-edge intersection of technology and design.00:00 Introduction and Welcome01:40 Meet Alejandro Gutica02:05 Alejandro's Journey with Revit04:04 Challenges in Landscape BIM06:31 Exploring BIM for Landscapes07:59 Showcasing Projects12:06 Gillespie's and Company Culture13:10 Detailed Project Walkthrough23:17 Benefits and Workarounds in Revit27:02 The Future of Landscape Architects Using Revit28:03 Software Tools for Landscape Architects29:04 Parametric Design and 3D Modeling31:08 Quick Rendering with Lumion and Twinmotion33:36 AI in Architecture and Design37:12 Career Advice for Aspiring Tech-Focused Architects41:24 The Origin of the Architecture Social Podcast47:08 Final Thoughts and Contact Information____📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com

Exploring the Unconventional Career in BIM with Alfonso Monedero from Heatherwick StudioIn this episode, we step inside an aesthetically pleasing office to chat with Alfonso Monedero, head of BIM at Heatherwick Studio. Alfonso shares his unique journey from a Spanish architect struggling during the 2008 architectural crisis to becoming an influential BIM expert in the UK. Alongside anecdotes from his career path, Alfonso discusses the transition and evolution of BIM roles, the integration of AI and technology in architecture, and offers valuable advice for aspiring BIM enthusiasts. This engaging conversation reveals the importance of adaptability and continuous learning in the ever-evolving field of architecture and design technology.00:00 Introduction and Guest Introduction00:51 Alfonso's Career Journey01:20 Challenges and Innovations in BIM03:07 Technological Evolution and Project Experiences10:58 Community and Learning in BIM14:12 Advice for Aspiring BIM Professionals19:58 Team Dynamics and Recruitment25:23 Exploring Geometry in Design25:56 AI in Architecture: Current Trends26:49 Implementing AI in Design Processes29:34 AI as an Assistant, Not a Replacement33:06 The Importance of Coding Skills36:18 Future of Tech in Architecture39:00 Advice for Aspiring Architects43:13 The Birth of Architecture Social48:16 Closing Thoughts and Contact Information____📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com

Ste Taylor’s career path is anything but traditional—starting in architecture, navigating difficult times and redundancies before ultimately rising to Head of Design at Turley. In this episode, we dive into his unexpected journey, from falling out of love with architecture to mastering design and planning on the client side. We’ll also get into the nitty-gritty of design codes, their role in shaping better housing, and why they’re more critical now than ever. With the UK at a crossroads in urban development, Ste shares how design codes can help avoid past mistakes and deliver a new era of beautiful, high-quality homes.00:00 Introduction and Countdown01:28 Meet Stephen Taylor: Head of Design at Turley01:54 Stephen's Journey into Architecture02:49 Overcoming Imposter Syndrome06:21 Transition from Architecture to Urban Design13:31 Navigating Career Challenges and Redundancy19:15 Joining Turley and Career Growth21:19 Showcasing Turley's Projects26:47 Understanding Design Coding28:26 Understanding Design Coding28:44 The Role of the Office of Place29:07 The Evolution of Design Codes in the UK30:37 Personal Reflections on Design Coding31:58 The Impact of Government Policies on Design33:35 Optimism for the Future36:36 The Role of AI in Architecture44:40 Personal Career Reflections50:08 Final Thoughts and Contact Information____📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com

Ever feel like you're stuck on the traditional architect path? Enrique Soler from Willmott Dixon Interiors is here to show you why playing it safe might be holding you back. We’ll get into the nuts and bolts of working within a contractor in the role of a designer, how interior design can open up whole new avenues for architects, and why sticking to one speciality is riskier than you think.00:00 Introduction and Episode Overview01:35 Meet Enrique Soria: Head of Design at Wilmot Dixon Interiors02:15 Enrique's Career Journey: From Architecture to Interior Design05:58 Transitioning to Main Contracting: Advice and Insights09:57 The Importance of Technical Skills in Design10:54 Architects in Interior Design: Blending Skills and Perspectives16:06 The Dangers of Excessive Specialization in Architecture21:21 Showcasing Projects: A Look at Wilmot Dixon Interiors24:21 Hidden Gems in Cardiff24:44 Haven and South Downs College Project26:48 Transforming Quarry House in Leeds29:01 Sustainability and Retrofits in Architecture30:51 Exciting New Project in Brent33:40 The Evolution of Architecture Social40:40 Final Thoughts and Farewell____📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level💻 Find out more at https://www.architecturesocial.com

What happens when budget constraints don’t exist? Join Victor LG, Design Director at HBA/Hirsch Bedner Associates, for an eye-opening look at what it means to design for the ultra-rich. We’ll dig into the unique challenges, boundless opportunities, and creative freedom that comes with working at the highest end of luxury. Discover how navigating these projects can fast-track a creative career, the essential skills that separate good designers from great ones, and the hard-earned lessons Victor has learned over more than a decade in the industry. This is where creativity meets ambition, and output transforms into impact.