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In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you.
We dig into:
- ???? The real reason you’re underpaid (hint: it’s not insurance)
- ???? How to legally record patient sessions and monetize them long-term
- ???? The psychology of pricing (and why 20% is too low to matter)
- ???? How to set rates without guilt — and communicate them clearly
- ????️ Why “medical necessity” might be holding your business back
???? Mic Drop Quote:
“I don’t know how to hit half a home run. Half a home run is a pop-out to second base.”????⚕️ Perfect For:
- Private practice owners
- Physical therapists
- Rehab clinicians
- Healthcare entrepreneurs
- Anyone tired of undercharging
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