PT Breakfast Club 10/23

In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you.We dig into:???? The real reason you’re underpaid (hint: it’s not insurance)???? How to legally record patient sessions and monetize them long-term???? The psychology of pricing (and why 20% is too low to matter)???? How to set rates without guilt — and communicate them clearly????️ Why “medical necessity” might be holding your business back???? Mic Drop Quote:“I don’t know how to hit half a home run. Half a home run is a pop-out to second base.”????‍⚕️ Perfect For:Private practice ownersPhysical therapistsRehab cliniciansHealthcare entrepreneursAnyone tired of undercharging

Jimmy McKay and Katie Sutton speak with David Fathalikhani, live from APTA's Future of Rehab Therapy Summit.

Physical therapists: tired of “spray and pray” marketing? In this episode, we break down real-world, trackable strategies for local clinic marketing — including a $3/day Facebook ad campaign that generated 3 million views and real patient leads. No fluff, no boosting — just data-backed, practical tips you can implement today.???? Whether you're a clinic owner or a solo PT, this episode will help you understand:How to transition from organic to paid content without losing your voiceWhat actually matters in local Facebook ads (hint: not fancy graphics)How to measure ad performance without expensive toolsWhy authenticity always wins in health content

PTs — ready to make more money without burning out in the clinic?In this week’s “Six Pack” episode, Jimmy and Tony drop the 6 best side hustles for physical therapists in 2026.They break down what each hustle is, how to start it, how much it costs, and how much you can actually make:???? Teleconsulting + RTM (recurring online revenue)???? Corporate Mobility Partnerships (B2B contracts)????️‍♂️ Local Performance Pop-Ups (fun, profitable community events)⚡ Performance Coaching for High Performers (monthly retainers)Whether you’re side-hustling for freedom or future-proofing your career, this episode gives you actionable ideas you can start this month.???? The PT Breakfast Club is your weekly live show for business-savvy healthcare pros who want to build smarter clinics, stronger brands, and better lives.

PT Breakfast Club 10/23

PT Breakfast Club 10/21

Sanaz Holcomb and Shannon Simpson: Live at APTA's Future of Rehab Therapy Summit

Russ Burns: Live at APTA's Future of Rehab Therapy Summit

PT Breakfast Club 10/16

PT Breakfast Club 10/14