From Organic Wins to Paid Ads: Real Talk on PT Marketing That Converts

In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you.We dig into:???? The real reason you’re underpaid (hint: it’s not insurance)???? How to legally record patient sessions and monetize them long-term???? The psychology of pricing (and why 20% is too low to matter)???? How to set rates without guilt — and communicate them clearly????️ Why “medical necessity” might be holding your business back???? Mic Drop Quote:“I don’t know how to hit half a home run. Half a home run is a pop-out to second base.”????‍⚕️ Perfect For:Private practice ownersPhysical therapistsRehab cliniciansHealthcare entrepreneursAnyone tired of undercharging

Jimmy McKay and Katie Sutton speak with David Fathalikhani, live from APTA's Future of Rehab Therapy Summit.

Physical therapists: tired of “spray and pray” marketing? In this episode, we break down real-world, trackable strategies for local clinic marketing — including a $3/day Facebook ad campaign that generated 3 million views and real patient leads. No fluff, no boosting — just data-backed, practical tips you can implement today.???? Whether you're a clinic owner or a solo PT, this episode will help you understand:How to transition from organic to paid content without losing your voiceWhat actually matters in local Facebook ads (hint: not fancy graphics)How to measure ad performance without expensive toolsWhy authenticity always wins in health content

PTs — ready to make more money without burning out in the clinic?In this week’s “Six Pack” episode, Jimmy and Tony drop the 6 best side hustles for physical therapists in 2026.They break down what each hustle is, how to start it, how much it costs, and how much you can actually make:???? Teleconsulting + RTM (recurring online revenue)???? Corporate Mobility Partnerships (B2B contracts)????️‍♂️ Local Performance Pop-Ups (fun, profitable community events)⚡ Performance Coaching for High Performers (monthly retainers)Whether you’re side-hustling for freedom or future-proofing your career, this episode gives you actionable ideas you can start this month.???? The PT Breakfast Club is your weekly live show for business-savvy healthcare pros who want to build smarter clinics, stronger brands, and better lives.

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Sanaz Holcomb and Shannon Simpson: Live at APTA's Future of Rehab Therapy Summit

Russ Burns: Live at APTA's Future of Rehab Therapy Summit

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