Scents N Stories CEO: We Have 40+ OUTLETS Across PAKISTAN! | 469 | TBT
Find out more about Endeavor: https://pakistan.endeavor.org
In this episode of Thought Behind Things, we’re joined by Saad Afridi, the Founder & CEO of Scents N Stories, Pakistan’s leading fragrance brand with over 40 outlets, 300+ employees, and one of the top 5 players in the country’s perfume market.
From starting with men’s grooming products to building a nationwide perfume empire, Saad shares the story of how Scents N Stories grew from a small e-commerce experiment into Pakistan’s most recognizable fragrance brand.
We explore:
- Moving from beard grooming to online perfume sales
- Building 40+ outlets across Pakistan using e-commerce data
- Why Pakistan’s perfume market is more advanced than Indonesia & Bangladesh
- Local manufacturing vs import, and how they keep costs low
- Why luxury perfumes cost 30x more than theirs
Socials:
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TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil
TBT’s Facebook: https://www.facebook.com/thoughtbehindthings
TBT Clips: https://www.youtube.com/@tbtpodcastclips
Muzamil's Instagram: https://www.instagram.com/muzamilhasan/
Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/
Saad's LinkedIn: https://www.linkedin.com/in/msaadafridi/
Special thanks to Kickstart for providing us with the studio space.
You can find out more about them at: https://kickstart.pk/
Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid
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