Dipitt Founder: We Export To 33 COUNTRIES From Pakistan!! | 467 | TBT
Find out more about Endeavor: https://pakistan.endeavor.org
In this episode of Thought Behind Things, we’re joined by Syed Zeeshan Haider, the Founder and Director of Dipitt, Pakistan’s No.1 sauce brand exporting to over 33 countries worldwide.
A LUMS graduate and engineer by training, Zeeshan began his career managing top tobacco brands before making a life-changing decision, leaving the industry to build something that aligned with his values. What started as a local food experiment is now a globally recognized Pakistani FMCG brand known for its elegant design and high quality.
We explore:
- Zeeshan’s early career managing 3 tobacco brands
- Why he quit selling cigarettes for his daughter
- The transition from restaurants to Dipitt
- Distribution, partnerships, and brand building
- Scaling from local shelves to export markets
Socials:
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TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil
TBT’s Facebook: https://www.facebook.com/thoughtbehindthings
TBT Clips: https://www.youtube.com/@tbtpodcastclips
Muzamil's Instagram: https://www.instagram.com/muzamilhasan/
Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/
Zeeshan's LinkedIn: https://www.linkedin.com/in/syed-zeeshan-haider-4b341916/
Special thanks to Kickstart for providing us with the studio space.
You can find out more about them at: https://kickstart.pk/
Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid
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