What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3
29/09/2020
0:00
8:10
Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.
Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today we’ll be focused on two questions:
What is the Lifetime Value of My Customer?
What is My Target Lifetime Value Ratio of my Customer?
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