The Buyer's Journey podcast

The Buyer's Journey

Commexis

Building a Better CAC by Commexis is a podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.

254 Episódios

  • The Buyer's Journey podcast

    What is Your Value Proposition or Purple Cow? | Building a Better CAC #6

    12:46

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives.  Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. Today, we’re focused on the final question: What is your value proposition or purple cow?
  • The Buyer's Journey podcast

    How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5

    11:31

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we determined how our investment in digital marketing is determined. Today, we’re focused on question six: How is my investment in Digital Marketing allocated?
  • The Buyer's Journey podcast

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  • The Buyer's Journey podcast

    How is My Digital Marketing Budget Allocated? | Building a Better CAC #4

    11:28

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we discussed the third and fourth questions focusing on the Lifetime Value of a customer and the Lifetime Value ratio. Today, we’re focused on question five: How is my Digital Marketing budget allocated?
  • The Buyer's Journey podcast

    What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3

    8:10

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today we’ll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?
  • The Buyer's Journey podcast

    What is My Customer Acquisition Cost? | Building a Better CAC #2

    8:52

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is a Customer Acquisition Cost?
  • The Buyer's Journey podcast

    What is My Revenue Target? | Building a Better CAC #1

    6:34

    Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode begins a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today’s question: What is my Revenue Target?
  • The Buyer's Journey podcast

    TBJ 100 - Facebook Video Metrics Mess-Up

    47:17

    On today's episode we're honing in on the $40 million Facebook settlement that focuses on inflated video metrics for organic video posts.
  • The Buyer's Journey podcast

    TBJ 99 - Voice Search SEO: How To Make Your Content Get Noticed

    1:00:47

    Voice search and voice assistants are rapidly gaining popularity in the U.S. According to eMarketer, 111.8 million people in the US will use a voice assistant at least monthly this year. That's 39.4% of US internet users, by the way, and 33.8% of the overall population. If eMarketer's estimations are correct, the number will increase to 122.7 million users by 2021. That's 42.2% of US internet users and 36.6% of the population.  So, do you want to reach 42% of US internet users or over a quarter of the US population? Then it's time to learn about voice search SEO.
  • The Buyer's Journey podcast

    Digital Marketing Automation: What Does The Future Hold? - The Buyer's Journey 98

    1:03:16

    On today's episode we discuss BrightEdge's new SEO automation tool, the future of digital marketing automation, and introduce a couple new segments.
  • The Buyer's Journey podcast

    TBJ 97 - The Buyer's Journey: Where And How To Spend Your Digital Marketing Budget

    11:29

    If you've listened to our last two episodes, you know the importance of the lifetime value ratio and what your marketing budget should be*. But how and where do you spend that budget? On The Buyer's Journey, of course!** We breakdown the five steps of The Buyer's Journey and discuss some key strategy points for each step. *If you haven't listened to those episodes, go check them out! ** The Buyer's Journey as a strategy, not our podcast (though we'll gladly accept the money).

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