The Business That Story Built podcast

91: Why Your Message Isn’t Landing & How to Fix It

0:00
9:16
Recuar 15 segundos
Avançar 15 segundos

Most messaging doesn’t fail because the idea is bad. It fails because it’s unclear.

In this episode, I break down a messaging framework to communicate your message clearly and effectively.

Timestamps:

  • 00:00 Introduction: Why even experienced professionals struggle with marketing themselves

  • 00:56 The high stakes of messaging—how the right words can win clients, funding, or even save a business

  • 02:22 Why pre-communication strategy is critical: understanding the heart of your message before you share it

  • 03:27 How to test if your message is clear: Why simplicity and avoiding jargon are non-negotiable

  • 05:22 Structure your message into a clear story framework so it resonates and drives action.

  • 06:53 What every message needs: A clear next step that guides your audience to take action

  • 08:04 The 'Grandma Test': How to ensure your message is simple enough for anyone to understand

  • 09:01 How our PR firm can help businesses refine messaging for visibility and growth


Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

http://www.christiebilbrey.com

[email protected]  

LinkedIn: https://www.linkedin.com/in/christiebilbrey

Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

Mais episódios de "The Business That Story Built"