The Business That Story Built podcast

90: Why a Podcast May Be Your Best Marketing Strategy Yet

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Podcasting isn’t just a content channel—it’s a direct path to authority, high-value networking, and lead generation. But does it make sense for every business? In this episode, I break down who should start a podcast—and who shouldn’t—so you can make an informed decision before investing time and resources.

A well-executed podcast builds trust with a highly engaged audience, attracts qualified leads who are already interested in your perspective, and creates organic opportunities for partnerships and sales conversations. It also increases visibility in search engines, making it easier to get discovered by media, event organizers, and other industry leaders.

Timestamps:

  • 00:00 Introduction to the benefits of podcasting

  • 01:00 Establishing authority and search engine visibility

  • 02:30 Audience engagement and loyalty in podcasting

  • 04:00 The power of authenticity in podcasting

  • 05:30 Podcasting as a lead generation tool

  • 07:00 The networking benefits of having guests

  • 08:30 How podcasting creates media and business opportunities

  • 10:00 Who should consider starting a podcast

  • 11:30 Business types that benefit most from podcasting

  • 13:00 Local vs. national/global podcast strategies

  • 14:30 Strategic considerations before launching a podcast

Rate, Review, & Follow on Apple Podcasts & Spotify

Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts,click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.

Connect with Christie Bilbrey

http://www.christiebilbrey.com

[email protected]  

LinkedIn: https://www.linkedin.com/in/christiebilbrey

Instagram: https://instagram.com/christiebilbrey 

Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting

Create Your Buyer Persona: https://bit.ly/3H4Q2Hw 

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