
90: Why a Podcast May Be Your Best Marketing Strategy Yet
Podcasting isn’t just a content channel—it’s a direct path to authority, high-value networking, and lead generation. But does it make sense for every business? In this episode, I break down who should start a podcast—and who shouldn’t—so you can make an informed decision before investing time and resources.
A well-executed podcast builds trust with a highly engaged audience, attracts qualified leads who are already interested in your perspective, and creates organic opportunities for partnerships and sales conversations. It also increases visibility in search engines, making it easier to get discovered by media, event organizers, and other industry leaders.
Timestamps:
00:00 Introduction to the benefits of podcasting
01:00 Establishing authority and search engine visibility
02:30 Audience engagement and loyalty in podcasting
04:00 The power of authenticity in podcasting
05:30 Podcasting as a lead generation tool
07:00 The networking benefits of having guests
08:30 How podcasting creates media and business opportunities
10:00 Who should consider starting a podcast
11:30 Business types that benefit most from podcasting
13:00 Local vs. national/global podcast strategies
14:30 Strategic considerations before launching a podcast
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Connect with Christie Bilbrey
http://www.christiebilbrey.com
LinkedIn: https://www.linkedin.com/in/christiebilbrey
Instagram: https://instagram.com/christiebilbrey
Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
Create Your Buyer Persona: https://bit.ly/3H4Q2Hw
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