
A 7 ounce soda eventually became a 42 ounce Supersize drink. That did not happen in one dramatic jump. It happened gradually, through repeated choices that became normalized.
In this episode, I use soda sizes as a simple but powerful lesson for business acquisition mentees: actions have consequences, discipline has consequences, and lack of discipline has consequences too.
One missed call will not destroy your acquisition plan. One skipped follow up will not ruin you. But repeated avoidance, repeated delay, and repeated internal work instead of external action will kill your pipeline.
The same is true in reverse. Repeated outreach compounds. Follow-up compounds. Discipline compounds. Confidence compounds.
You do not get the consequences you want. You get the consequences your repeated actions create.
To Your Success,
Bruce
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