Lucra Acquires Bracketology - SeventySix Capital Sports Leadership Show

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Ricardo Briceno, CEO of Gamefam, to discuss how Roblox is creating new opportunities for sports organizations and brands to connect with the next generation of fans.Ricardo breaks down Gamefam’s partnership with FIFA and the development of FIFA Super Soccer on Roblox, including how the platform has created scalable digital experiences around major soccer moments. He also discusses how brands are using virtual worlds for activations, from live events to jersey unveilings, and the impact these experiences can have on fan engagement.The conversation also explores the growth of Gamefam, the importance of building trust with major sports brands, and why community feedback is critical to developing successful games. Ricardo shares his perspective on the future of Roblox, gaming, and sports entertainment, along with lessons from his career and the mentors who have shaped his leadership.In This Episode- Ricardo’s journey and the growth of Gamefam- Partnering with FIFA to build FIFA Super Soccer- Bringing major soccer moments to Roblox- How Roblox is changing sports fan engagement- Creating digital brand activations for global audiences- Using virtual experiences for jersey launches and other activations- Building games through community feedback- Why Roblox matters for reaching younger generations- The future of gaming, sports, and digital experiencesChapters01:05 Partnering with FIFA and the journey of FIFA Super Soccer02:45 The success of the World Cup event on Roblox05:00 Expanding FIFA Super Soccer and other soccer IPs on Roblox06:51 The origin story of GameFame and its mission09:41 Building a team and executing brand campaigns on Roblox11:00 The opportunity and potential of Roblox for brands and IPs13:40 Creating the FIFA Super Soccer game and design choices16:56 Continuous updates and community engagement in Roblox games17:50 Partnerships with clubs like Borussia Dortmund and their impact19:55 The power of Roblox for brand relevance and fan building21:11 Ricardo’s career journey and leadership lessons24:28 The importance of mentorship and team culture28:04 Ricardo’s career path from diapers to gaming leadershipSubscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports!#Roblox #SportsGaming #FanEngagement

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Josh Blank, Vice President of Executive Strategy at AMB Sports and Entertainment (AMBSE), to discuss Atlanta’s growing sports ecosystem and the strategy behind the Falcons, Atlanta United, Mercedes-Benz Stadium, major events, and the organization’s new NWSL club.Josh breaks down the 365-day strategy behind Mercedes-Benz Stadium and reflects on Atlanta’s experience hosting the World Cup. He also discusses the growth of soccer in Atlanta, AMBSE’s new NWSL club, its partnership with U.S. Soccer, and the importance of youth participation in building lifelong fans.The conversation also covers lessons from Josh’s time at the NFL, how technology and AI are improving the fan experience, and AMBSE’s fan-first approach to leadership and innovation.In This EpisodeJosh’s role and strategy across AMBSEThe 365-day vision for Mercedes-Benz StadiumAtlanta’s experience hosting the World CupBuilding Atlanta’s new NWSL clubAMBSE’s partnership with U.S. SoccerGrowing soccer and flag football through youth participationLessons from Josh’s time at the NFLTechnology, AI, and the future of fan experienceAMBSE’s fan-first leadership philosophyChapters01:20 A Day in the Life of a Sports Strategy Executive02:16 Managing Multiple Sports and Events in Atlanta03:38 Leveraging Major Events for City Growth05:22 Designing a Multi-Use Stadium for Year-Round Use09:07 Hosting the 2026 World Cup in Atlanta10:12 Fan Engagement and Media During the World Cup12:55 Memorable Moments from the World Cup in Atlanta18:36 Atlanta United and the Future of Women's Soccer21:57 Partnership with US Soccer and Growing the Sport25:04 Youth Sports and Community Engagement28:34 Insights from NFL Experience and International Growth31:58 Embracing Innovation and Technology in Sports35:07 Mentors and Influences in Josh's Career37:46 Core Values and Leadership Principles40:05 Fan First Philosophy and Stadium Enhancements43:27 Excitement for Future International EventsSubscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports!#AMBSE #SportsBusiness #AtlantaSports

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed David Aufhauser to discuss his 30-year career at the intersection of sports, media, technology, and innovation.David reflects on his experience working with major sports leagues, media companies, technology platforms, and startups throughout his career. He shares how relationships and working with the right people have shaped his journey and why surrounding himself with talented leaders has been critical to his success.The conversation dives into David’s involvement in the creation of Bay FC and the growth of women’s sports. He discusses what went into building the organization, working with some of the biggest names in soccer, and developing a strong team culture while bringing a new professional sports franchise to life.David also reflects on his experience at companies including Yahoo and Twitch and how those roles shaped his perspective on the convergence of sports, media, and technology. He discusses how the sports industry has evolved into an increasingly significant asset class, creating new opportunities for investors, entrepreneurs, and technology companies.The episode also explores the impact of AI and emerging technology on sports business models, media, and fan experiences. David shares his perspective on how Silicon Valley views opportunities across sports and gaming and what founders should understand when building companies in the space.David also discusses the rapidly changing college sports landscape, including the evolution of NIL and the opportunities and challenges facing athletes, universities, investors, and other stakeholders.Finally, David reflects on leadership, mentorship, and navigating change throughout his career. He shares the principles that have guided him, the people who have influenced his approach, and where he sees opportunities emerging across sports, media, and technology.In This EpisodeDavid’s 30-year career across sports, media, and technologyThe importance of relationships and working with the right peopleLeadership principles that have shaped David’s careerHelping build Bay FC and expand women’s professional sportsBuilding a team culture with leading figures in soccerLessons from David’s experience at Yahoo and TwitchThe convergence of sports, media, and technologyThe emergence of sports as an asset classNew investment opportunities across the sports industryHow AI is transforming sports and mediaSilicon Valley’s approach to sports and gaming investmentsThe evolution of college sports and NILOpportunities and challenges in the modern college sports landscapeStrategic partnerships and venture capital in sportsLeadership, mentorship, and navigating industry changeChapters02:07 Connection with Quintar and early collaborations04:35 The importance of working with the right people07:06 Highlights of David’s career and key achievements08:05 The story of Bay FC and women's sports expansion09:37 Branding and naming of Bay FC11:05 Working with top women soccer players and team building13:29 In-person and virtual collaboration during team development16:20 Early days at Yahoo, Twitch, and sports media innovation19:28 Reflections on the evolution of sports as an asset class26:30 Sports as an asset class and investment opportunities28:09 Silicon Valley's evolving interest in sports and gaming31:02 David's involvement in college sports and NIL35:28 Challenges and opportunities in college sports and NIL38:13 Leadership, people, and navigating change in sports39:30 Mentors and influential figures in David’s career41:39 Future outlook and ongoing collaborationsSubscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports!#SportsBusiness #SportsTechnology #SportsInnovation

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Steve Schanwald to discuss his career in professional sports, his time helping build the Chicago Bulls into a global brand, and his work preparing the next generation of sports business leaders.Steve reflects on his career with the Chicago Bulls and Pittsburgh Pirates and shares lessons from working inside two iconic sports organizations. He discusses the fundamentals of building a successful sports business, from understanding fans and creating value to developing a strong connection between a team and its community.The conversation dives into Steve’s time with the Bulls during the Michael Jordan era and the innovative marketing strategies that helped transform the organization into one of the most recognizable brands in sports. Steve shares how the Bulls approached ticket sales, fan engagement, branding, and database marketing while navigating the extraordinary growth and attention surrounding Jordan and the team.Steve also shares stories from his time with the Pittsburgh Pirates during the “We Are Family” era and reflects on the importance of authentic moments in creating a team identity. He discusses his relationships with influential leaders throughout his career, including Phil Jackson, and the leadership lessons he learned from working alongside successful executives, coaches, and athletes.The episode also explores how sports marketing has evolved with technology while many of its core principles have remained the same. Steve explains why understanding perceived value, knowing your audience, and consistently executing the fundamentals remain essential for building fan loyalty and successful sports organizations.Finally, Steve discusses his commitment to mentorship and sports business education, including his role in establishing the University of Maryland’s sports management program. He shares what aspiring sports professionals should understand about breaking into the industry and why hard work, foundational skills, relationships, and giving back are critical to building a lasting career.In This EpisodeSteve Schanwald’s career with the Chicago Bulls and Pittsburgh PiratesBuilding a career in the sports industryHelping establish the University of Maryland’s sports management programThe skills young professionals need to succeed in sports businessInnovative marketing strategies during the Bulls eraBuilding fan loyalty and creating perceived valueWorking with Michael Jordan and growing the Bulls brandHow the Bulls became a global sports brandUsing fan data to improve marketing and engagementThe importance of authentic moments in building team identitySteve’s experience with the Pittsburgh Pirates and the “We Are Family” eraWorking with Phil Jackson and other influential sports leadersLeadership and succession planning within sports organizationsHow technology has changed sports marketingWhy fundamentals remain critical in the sports businessMentorship and giving back to the next generationChapters00:00 Introduction and Steve Schanwald's Background01:51 The Importance of Sports Management Education03:54 Skills and Realities of a Career in Sports07:21 Innovative Marketing Strategies with the Bulls10:04 Working with Michael Jordan and Team Dynamics12:27 The Jordan Era and Global Branding14:03 Filling Entertainment Gaps During Games16:52 Leadership and Team Building During the Dynasty22:34 Building a Fan Database and Understanding the Market24:47 Memories from the Pittsburgh Pirates and the "We Are Family" Team27:28 Reflections on Coaching, Mentorship, and LegacySubscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports!#SportsBusiness #ChicagoBulls #SportsMarketing

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Tracy Perlman, Senior Vice President of Player Operations at the NFL, to discuss her career with the league and how the NFL supports players on and off the field.Tracy shares her journey from submitting a blind resume to the NFL to eventually leading Player Operations. She discusses how her career has been built around developing relationships with players, listening to their needs, and creating programs and resources that support them throughout their careers and beyond.The conversation explores how the NFL’s approach to player engagement has evolved over the years. Tracy discusses the importance of understanding each player as more than an athlete and supporting their entire ecosystem, including their families. She also explains how feedback from players helps shape new programs and how partnerships with outside organizations provide additional education, resources, and opportunities.Tracy also dives into the NFL Legends Community and the work being done to keep former players connected to the league while helping them navigate life after football. She discusses how the skills players develop during their careers can translate into business and other professional opportunities and how current players can learn from those who came before them.The episode also highlights My Cause My Cleats as the initiative approaches its 10th year. Tracy explains how the program gives players an opportunity to showcase the causes and organizations that matter to them while using the NFL platform to create greater awareness and impact.Finally, Tracy reflects on her approach to leadership, including the importance of listening, transparency, and building trust. She shares what she hopes her legacy at the NFL will be and why being a trusted resource for players and their families remains at the center of her work.In This EpisodeTracy’s journey from submitting a resume to leading NFL Player OperationsBuilding meaningful relationships and trust with NFL playersHow the NFL’s player support and engagement programs have evolvedListening to players and building programs around their needsSupporting players beyond their careers on the fieldThe role of families in a player’s NFL journeyCreating partnerships that provide education and resources for playersThe creation and growth of the NFL Legends CommunityConnecting NFL Legends with current playersTranslating skills from football into opportunities beyond the gameSharing player engagement best practices across professional sportsThe story and impact of My Cause My CleatsHelping players use their platforms to support causes they care aboutTracy’s approach to leadership and communicationBuilding a lasting legacy through player supportChapters02:09 First Job at the NFL03:44 Transition to NFL Films and Content Creation05:13 Building Relationships with Players and Legends06:13 Launching the Legends Community in 201307:13 Shifting Focus to Player Support and Transition08:24 Creating a Culture of Care for Players09:38 Supporting Player Development and Post-career Success11:07 The Modern NFL Player: Leaders and Entrepreneurs12:35 Evolving Programs Based on Player Feedback15:15 Engaging Players Through Innovative Content and Webinars17:07 Supporting Player Families and Community18:54 Teamwork and Collaboration in Player Engagement20:42 Building Relationships with Legends and Current Players23:37 Sharing Insights with Other Sports Leagues24:56 Impact of Social Media and Communication Strategies25:44 My Cause, My Cleats Program and Player Causes28:03 Mentors and Inspirations in Tracy Perlman's Career29:44 Leadership Philosophy and Legacy in SportsSubscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports!#NFL #PlayerEngagement #SportsLeadership

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Dylan Robbins, CEO and Co-Founder of SeventySix Capital portfolio company Lucra, alongside Bracketology Co-Founders Kaitlyn Hurley and Jonah Fialkow to discuss Lucra’s acquisition of Bracketology and what it means for the future of fan engagement.Dylan, Kaitlyn, and Jonah share how the acquisition came together and why combining Lucra’s gamification technology with Bracketology’s highly engaged community creates new opportunities across sports and entertainment. Kaitlyn and Jonah also reflect on Bracketology’s journey from an idea in college to a platform used by more than one million reality TV fans.The conversation explores how Bracketology turns reality TV into an interactive experience, allowing fans to make predictions, compete with friends, and stay engaged throughout their favorite shows. The group discusses the parallels between sports and reality TV fandom and why gamification can create deeper engagement around both.They also break down Bracketology’s organic growth, including the role of social sharing, creators, and influencers in building its community. Dylan discusses how Lucra’s technology and rewards infrastructure can help build on that foundation, opening new opportunities for monetization and creating more ways for fans to interact with the content they already love.Looking ahead, the group discusses plans for integrating the two platforms and expanding into new shows, experiences, and formats. They also explore how AI could enable more personalized reality TV experiences and how the combination of digital gaming, rewards, and in-person experiences could reshape fan engagement across entertainment.Finally, Dylan, Kaitlyn, and Jonah share their vision for the combined company, the ideas they are most excited to pursue, and what comes next for Lucra and Bracketology.In this episodeHow Lucra’s acquisition of Bracketology came togetherWhy Bracketology was a strategic fit for LucraKaitlyn and Jonah’s journey building BracketologyTurning reality TV into an interactive gaming experienceThe parallels between reality TV and sports fandomBuilding an engaged community through organic growth and social sharingThe role of creators and influencers in growing fan communitiesExpanding gamification beyond traditional sportsCreating new rewards and monetization opportunitiesCombining Lucra’s technology with Bracketology’s communityConnecting digital and in-person fan experiencesThe potential for AI and personalized reality TV experiencesThe future of fan engagement across sports and entertainment01:13 How the Merger Came About and the Quick Deal Process03:40 Kaitlyn's Journey from College Hobby to Industry Leader05:22 Jonah's Story and How He Got Involved06:40 Pre-Merger Growth and Expansion of Bracketology08:03 How Users Experience Bracketology During Shows09:53 The Organic Growth and Social Sharing Phenomenon11:52 Engaging Creators and Influencers in Fan Communities13:40 The Diversity of Players and the Appeal to Women15:53 The Parallels Between Reality TV and Sports Fandom16:43 Why the Merger Was the Right Move for Both Companies17:13 Jonah's Passion and the Future of Reality TV18:51 Next 12-24 Months: Plans and Vision20:28 Future Growth Strategies22:09 The Potential for Wild Ideas and New Formats24:32 Connecting In-Person and Digital Fan Experiences27:52 Family Support and the Passion Behind the Ventures31:17 The Exciting Future of Reality TV and Fan Engagement33:54 Dream Projects and Innovative Ideas in Entertainment34:38 How to Get Involved with Bracketology and LucraSubscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports!#Lucra #Bracketology #FanEngagement

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Jon Bradway, Principal, Sports & Media at CapTech.Bradway shares how CapTech works with some of the biggest organizations in sports to solve complex technology challenges and create new experiences for athletes, leagues, broadcasters, and fans. He explains how building trust with major sports organizations has allowed CapTech to work behind the scenes on technologies that directly impact how sports are played and experienced.The conversation dives into CapTech’s work with TGL, the technology-driven golf league founded by Tiger Woods and Rory McIlroy’s TMRW Sports. Bradway discusses the technology and data infrastructure behind the competition, the process of testing new systems before live play, and what it takes to build technology when, as he puts it, “the game is the technology.”Bradway also explores how data is changing the fan experience. From real-time statistics and storytelling to personalization and digital engagement, he explains how sports organizations can use data to give fans more context and create deeper connections to the action.The episode also looks at the continued growth of flag football and the opportunities technology can create as the sport reaches new athletes and fans. Bradway discusses CapTech’s work across football, ESPN, NASCAR, and other areas of sports and media, along with how technology is becoming increasingly integrated into broadcasts and live events.Finally, Bradway looks ahead at the next wave of sports technology, including AI, fan data, personalization, and the growing connection between data and storytelling.In This Episode- Bradway’s role and CapTech’s work in sports technology- How CapTech works with major sports leagues and organizations- Building the technology and data infrastructure behind TGL- Testing technology for live sports competition- How data is transforming the fan experience- Using real-time data to create better sports storytelling- The growth of flag football and opportunities for youth engagement- Technology and data innovation in football- Integrating technology into sports media and broadcasting- CapTech’s work with ESPN and NASCAR- Building trust with major sports organizations- Using AI and data to better understand sports fans- The growing importance of personalization- The future of sports technology, data, and fan engagementChapters01:07 Overview of CapTech's Sports Technology Services02:24 Case Study: TGL Golf and Data Innovation04:13 Technology in TGL: From Testing to Live Competition08:12 How Data Drives Fan Engagement and Experience12:27 Future of Sports: Flag Football and Youth Engagement16:35 Data and Technology in Football and Media18:33 Collaborations with ESPN and NASCAR19:47 Building Trust with Major Leagues22:49 Emerging Trends in Fan Data and Personalization26:41 Partnerships and Future Opportunities in SportsSubscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports!#SportsTechnology #FanEngagement #SportsInnovation

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel recorded live from Citizens Bank Park during the Perfect Game All-American Classic.Featured guests:Rick Thurman, President and Chairman of Perfect GameMo Vaughn, Former MLB PlayerJosh Gotthelf, Chief Content Officer at Perfect GameTom Koerick, Co-Founder of SkillShowThe conversation explores the evolution of youth baseball and how Perfect Game has become one of the most influential platforms in player development, scouting, events, and exposure. The guests discuss how the level of talent has changed over time, with young athletes developing more advanced skills earlier through improved training, nutrition, coaching, and technology.The episode also dives into the growing role of technology and analytics in athlete development. The guests discuss how data, video, and performance tools are helping players better understand their game, giving scouts and coaches more information, and creating new ways for athletes to improve and get discovered.The conversation also looks at the continued growth of Perfect Game, including its expanding national and international footprint. The guests discuss what has helped build the Perfect Game brand and how innovation in events, technology, media, and player development can continue to drive the organization forward.The group explores the changing role of content and digital media in youth sports. They discuss how video, social media, influencers, and new forms of content distribution are creating more visibility for young athletes and helping sports organizations connect with the next generation of players and fans.The episode closes with a look at the future of youth baseball, the convergence of physical and digital experiences, and the opportunities ahead for Perfect Game as technology continues to reshape athlete development, scouting, media, and the business of sports. In This EpisodeThe evolution of youth baseball talentHow training and nutrition are changing player developmentThe growth and impact of Perfect GameThe role of technology and analytics in youth baseballHow data and video are changing scouting and player evaluationNew innovations in athlete safety and developmentPerfect Game’s national and international growthThe importance of content and media in youth sportsHow social media and influencers are reaching young athletesThe convergence of physical and digital sports experiencesInnovations in video and content distributionThe business of youth sportsThe next generation of athletes and sports technologyThe future of Perfect Game and youth baseballChapters00:07 Rick Thurman, President and Chairman of Perfect Game15:31 Mo Vaughn, Former MLB Player24:13 Josh Gotthelf, Chief Content Officer at Perfect Game39:10 Tom Koerick, Co-Founder of SkillShowSubscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports!#PerfectGame #YouthBaseball #sportstechnology

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Richard Schwartz, CEO and Co-Founder of Rush Street Interactive.In this episode, Richard Schwartz shares his journey from intellectual property law to becoming the CEO and Co-Founder of one of North America’s leading online gaming companies. Richard explains how his early experience at the intersection of law, technology, and gaming ultimately led to the creation of Rush Street Interactive and discusses the company’s expansion into online casino and sports betting.Richard breaks down what it takes to build a differentiated player experience in an increasingly competitive online gaming market. He explains why simply offering a large library of games isn’t enough and how Rush Street Interactive has focused on user experience, innovative in-game features, community gaming, and engagement tools to build stronger relationships with players. He also discusses the importance of earning customer trust and creating experiences that keep players engaged over the long term.The conversation also explores the evolution and future of online gaming and sports betting, including the convergence of different gaming experiences and opportunities for continued innovation across the industry. Richard discusses how Rush Street Interactive balances growth and product innovation with responsible gaming and why creating a sustainable experience for players is critical to the industry’s future.Richard also reflects on leadership, hiring, and entrepreneurship, including the importance of persistence and curiosity when building a team. He shares lessons inspired by Magic Johnson, discusses why elevating the people around you is essential for successful leadership, and offers advice to the next generation of entrepreneurs and business leaders.In This EpisodeRichard’s journey from intellectual property law to the gaming industryFounding and building Rush Street InteractiveLaunching online casino operations in New JerseyCreating a differentiated online gaming and player experienceWhy user experience matters beyond simply offering more gamesBuilding community through innovative gaming and engagement toolsCreating new in-game experiences for playersHiring people with persistence, curiosity, and an entrepreneurial mindsetLeadership lessons and the influence of Magic JohnsonThe growth of sports betting and cross-platform gaming strategiesBuilding customer trust and long-term loyaltyBalancing product innovation and growth with responsible gamingThe future of online casino, sports betting, and industry convergenceAdvice for young entrepreneurs and future leadersChapters00:00 Introduction to Richard Schwartz and Rush Street Interactive01:05 Richard’s background in law and technology02:16 Transition into the gaming industry and online casinos04:32 Founding Rush Street Interactive06:40 Launching online casino in New Jersey07:24 Creating a unique player experience09:43 Building community and player engagement tools12:29 Innovating with in-game experiences13:52 Hiring for a culture of persistence and curiosity15:29 The influence of Magic Johnson and leadership lessons17:33 Growth in sports betting and cross-platform strategies22:10 The future of gaming and industry convergence26:11 Balancing innovation with responsible gaming30:21 Building trust and customer loyalty34:22 Advice for young entrepreneurs and future leadersSubscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports!#OnlineGaming #SportsBetting #RushStreetInteractive

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Kameryn Stanhouse, VP of Global Sports & Entertainment Partnerships.Stanhouse shares how IBM uses technology, storytelling, and strategic partnerships to create more engaging experiences across the sports and entertainment world. She breaks down IBM’s approach to working with iconic properties such as Wimbledon, the US Open, UFC, and Ferrari, and explains how AI, data, and digital innovation are helping brands connect with fans in more meaningful ways. Kameryn also discusses the importance of choosing partners based on shared values and building relationships that go far beyond traditional sponsorships.The conversation also explores the evolving future of sports marketing, from new opportunities in women’s sports to global audience growth and more personalized fan experiences. Kameryn reflects on her own career journey, the mentors and relationships that helped shape her leadership style, and the importance of creating opportunities for others in the industry. Check out this behind-the-scenes look at how technology is transforming the way fans experience sports while highlighting the role of leadership, collaboration, and innovation in building the next generation of sports partnerships.IN THIS EPISODE:How IBM approaches sports and entertainment partnershipsUsing technology and AI to enhance fan experiencesBuilding fan engagement through storytelling and innovationIBM’s partnerships with Wimbledon, the US Open, UFC, and FerrariCreating memorable experiences for fans and clientsUsing data and AI to transform sports broadcastingConnecting IBM’s global technology community with major sports propertiesChoosing partnerships based on shared values and strategic alignmentLeadership, mentorship, and career growth in sports and technologyThe future of sports technology, women’s sports, and global expansionCHAPTERS00:50 Kameryn explains her role and IBM's approach to sports partnerships01:37 The three pillars of IBM's sports strategy: technology, storytelling, hospitality03:26 Creating bucket list moments for fans and leveraging technology04:12 Travel schedule and the importance of relationships in sports05:08 Supporting major events like Wimbledon, US Open, and UFC08:50 Passion of sports fans and the impact of tradition and innovation09:56 Audience growth and the importance of tradition in sports11:28 Using technology to connect fans and tell stories12:38 Engaging IBM's global tech community in sports projects14:04 The story behind the Ferrari merchandise and brand passion15:04 Evolving IBM's sports strategy and leveraging consumer activations16:36 Future opportunities in women's sports and global expansion17:40 Innovations with UFC, including AI-powered insights engine20:55 Kameryn’s career journey from sports to technology and leadership22:53 Personal stories, mentorship, and inspiring others in sports and tech25:31 Balancing a demanding travel schedule with family and passions26:29 The influence of mentors and family in Kameryn’s career28:43 Closing thoughts and future outlook for IBM in sportsSubscribe to the SeventySix Capital Sports Leadership Show for conversations with the athletes, executives, entrepreneurs, and investors shaping the future of sports!#SportsTechnology #FanEngagement #IBMSports