How to write copy that scientifically sells with Hannah Gibson

We're back after a short Christmas break to continue the 'Behind the Business' series on Online Marketing Basics for Busy Website Owners.In this episode, you'll hear from Nikki Jones from online book subscription business 'The Bookish Mindset' to talk all about what led this project management professional to launch an online subscription business during the recent pandemic.We also delve into the day-to-day challenges of running a subscription business and I get the lowdown on what drives someone to want to start a business about their passion.I also geeked out heavily with Nikki about books too which I hope you enjoy listening to as much as I did! if you're not a reader then maybe you feel like giving it a go after tuning in. I dare you!-Follow Nikki on Instagram here: instagram.com/thebookishmindsetCheck out the Bookish Mindset website here: www.thebookishmindset.comPlus check out her book recommendations:Love in Colour and Hood Feminism

Back in 2020 Caroline Churchman worked at a care home and had dreams of taking her fitness business full-time. By the end of the year, she had done exactly that and I was privileged to see this transition in her life as she had used the Supercharge Your Website Membership to build her website and launch online.A year later I asked caroline to come onto the podcast and share with us how she did it and the challenges and rewards she has experienced since.You'll hear the common story from this series about following your passion, how it's never too late no matter where you think you are in your life and the lessons she has learned about running a service-based business.Find Caroline online here: https://www.healthandfitnesshive.co.uk

If we've learned anything from the past two years, it's that it's possible to move a business that required you to help people in-person fully online.We have had the tools for a few years but the intent had never been there...until there was no other choice.This is where this week's guest Emma Last, from Progressive Minds found herself at the start of 2020 as her coaching and training business was grounded as we all locked down.In this episode of Online Marketing Basics for Busy Website Owners she shared how she moved the business online to begin The Human Reboot Movement and the challenges she overcame to do that.We also chat about Emma's background in corporate training and what led to her becoming self employed in the first place.You'll hear all about Emma's passion for helping women leaders find peace after burnout and what moving online with her coaching and courses has meant to her and the women that she helps.If you have an in-person business and still can't figure out how to make it work online, you'll enjoy hearing about Emma's journey.Find Emma online here: Welcome to Progressive Minds - Helping you find the balance between health, wellbeing and performance - Progressive Minds

Welcome to this episode of the podcast, which is part of a series we're running at the moment called 'Inside the Business, where I talk with business owners about their day to day challenges running a business in the online space.Collette Stevenson from postgrid.com joins me for a second interview and you may remember her from a previous episode of the podcast where we chatted all about what makes a great website design.Since then she has managed to launch a business called Postagrid that she had no plans to do when we last spoke so you'll hear all about the whirlwind year she has had getting it up and running.When we chatted, she was just about to launch, so you'll hear all about what it's taken for Colette to get to that point plus a bit about her history as a reluctant entrepreneur!As usual, make sure you subscribe and leave a review if you really liked the episode!

On this week's episode of 'Online Marketing Basics for Busy Website Owners' podcast, I'm continuing the series 'Inside the Business' by chatting to Joppe Coelingh Bennink.He's managed to quit a corporate career and build up several product businesses all while becoming an expert on the platform that he built them on (Amazon).Now an owner of his own Amazon marketing consultancy business, he's here to chat with us all about his own business growth. I also manage to get some really great hints and tips about growing a business on Amazon too for you eCommerce business owners out there.You’ll hear about what it takes to find products that people want to buy and the challenges in using third-party platforms like Amazon to sell your stuff.I hope you enjoy the episode – we’d be delighted to hear what you think in the comment below!If you enjoyed the episode please don’t forget to subscribe and leave a review!

Online Marketing Basics for Busy Website Owners is back with a new series called "Behind the Business" where I chat with new and familiar faces in my community about what it's taken for them to grow their business online.In this first episode of this 10-part series, I chat again with Sarah Latham, owner of Friends and Canine Dog Treats.I first interviewed her when I launched this podcast back in late 2020 and she had just ditched her job to take the business full time.It felt right to start this series with Sarah and check to see how her year has been. She has had so much success but also new lessons to learn and she lets us into what growing her business beyond the shaky start-up stage has been like.You'll hear about the Challenges with running product business during the pandemic and Brexit, the decisions about how big to scale and we also chat about the day to day stuff too.I hope you enjoy the episode - we'd be delighted to hear what you think in the comment below!

Back in 2018, I knew I wanted to help teach small businesses and not build websites for a living, and I happened on a course that showed me how to create a course. During that process met my friend Cat Archer Underwood, known back then as The Brandologist. Cat was aiming to try and do the same mass reach of her branding services to small businesses and as I was with website owners and although have gone down slightly different paths, our big goals have remained the same of wanting to help educate.However, over the past few years, we have both "pivoted" in our businesses. In business-speak "pivot" often means to change the direction of a business when you realize what you're doing isn't meeting the needs of the market. I stopped trying to push a marketing course I had my heart set on selling and Cat did the same as a branding consultant and become a course creator instead. In this episode, we talk about what pivoting means to us and when it might be best to persevere rather than pivot in a business. If you are wondering whether to continue down a particular path trying to reach a certain audience or pushing a certain product or service in your own business right now, this might be the conversation you need to hear! You can follow Cat here on Instagram where she's most active:https://www.instagram.com/thebrandologist.co/See Cat's newest offer, Expand Your Brand:https://www.thebrandologist.co/expand-your-brand

On this week's episode I'm talking to Dr Hannah Gibson, former biologist turned website copywriting expert to geke out on what makes copy convert and how website owners can go about writing their own sales copy.We talk about knowing your ideal clients inside out, how to research what they really think and then how to use that info to feed into the word your write to sell to them.Hannah runs a monthly free webinar helping business owners write better copy.Sign up to her next free masterclass here: https://hannahgibson.kartra.com/page/Masterclass

In this episode of the podcast, I'm talking about how to manage "the juggle" during the summer holidays - the pressure of running your business while the kids are around.I'm fairly new to all this as it's only the 2nd summer holiday I've had to deal with and certainly don't have all of the answers, so I reached out to various members of my audience to find out how they do it.You'll hear about what I'm doing this summer plus thought-provoking responses from the contributors.Even if you don't have kids, you'll get an insight into how I'm running my business over the next 6 weeks and if you do, you'll pick up plenty of tips and tricks plus hopefully make yourself feel that little bit better that we're all in this together!Thanks to the following people for their input:Carol Fare: https://carolfare.co.uk/Sally Tyson: https://saladbomb.co.uk/Sarah Gigg: https://www.linkedin.com/in/sarah-gigg-87b42697/Maria O'Reilly: https://mariajordanoreilly.com/Sally Farrant: https://www.businessgrowthbynumbers.com/Kat Mckay: https://bamboobeautiful.uk/If you enjoyed the episode please don't forget to subscribe and leave a review!

In this week's episode of Online Marketing Basics for Busy Website owners, I have a chat with Rochelle Dallas from Course You Can about how to get started with creating an online course.Rochelle is a Business Transformation Coach and mentors businesses specifically on how to create an online course. With the summer coming up, it might seem like a good time for you to do this for your business as online courses are so hot right now!You could potentially turn the expertise and knowledge you already offer in your "done for you" or service-based business into something that can be recorded, packaged and sold.If you are a product business, you'll also benefit from giving this episode a listen as Rochelle is convinced she can help find a course idea for any business, in any industry!Rochelle can be found online at:https://www.courseyoucan.co.uk/Join here next free Masterclass here: https://rochelledallas.lpages.co/masterclass/https://www.instagram.com/rochelledallas.coaching