Welcome to Online Marketing Basics for Busy Website Owners! What you'll get by subscribing to this podcast is access to free tips and tricks to get your websites seen more online by your ideal customers. Hosted by me...Vicki Jakes, an online marketing and website conversion consultant with an aim to provide you with the answers to your questions about your websites, how they work, what content to post on them, how to get them seen more by your ideal customers using SEO, email and ads plus how to understand your data. I'll be interviewing special guests who are experts in their non-website world to help inspire you with their business, mindset, and specialist knowledge. You'll also hear from "real life" small business owners like you talking about life from the coal-face as they look to use their websites as THE tool for making them more money. I can't wait to demystify your website for you and inspire you with more ways to drive more customers to your business online!
When is it time to pivot in your business...and should you? With Cat Archer Underwood
58:28Back in 2018, I knew I wanted to help teach small businesses and not build websites for a living, and I happened on a course that showed me how to create a course. During that process met my friend Cat Archer Underwood, known back then as The Brandologist. Cat was aiming to try and do the same mass reach of her branding services to small businesses and as I was with website owners and although have gone down slightly different paths, our big goals have remained the same of wanting to help educate. However, over the past few years, we have both "pivoted" in our businesses. In business-speak "pivot" often means to change the direction of a business when you realize what you're doing isn't meeting the needs of the market. I stopped trying to push a marketing course I had my heart set on selling and Cat did the same as a branding consultant and become a course creator instead. In this episode, we talk about what pivoting means to us and when it might be best to persevere rather than pivot in a business. If you are wondering whether to continue down a particular path trying to reach a certain audience or pushing a certain product or service in your own business right now, this might be the conversation you need to hear! You can follow Cat here on Instagram where she's most active: https://www.instagram.com/thebrandologist.co/ See Cat's newest offer, Expand Your Brand: https://www.thebrandologist.co/expand-your-brand
How to write copy that scientifically sells with Hannah Gibson
48:25On this week's episode I'm talking to Dr Hannah Gibson, former biologist turned website copywriting expert to geke out on what makes copy convert and how website owners can go about writing their own sales copy. We talk about knowing your ideal clients inside out, how to research what they really think and then how to use that info to feed into the word your write to sell to them. Hannah runs a monthly free webinar helping business owners write better copy. Sign up to her next free masterclass here: https://hannahgibson.kartra.com/page/Masterclass
How to juggle your business and the family during the summer holidays
37:50In this episode of the podcast, I'm talking about how to manage "the juggle" during the summer holidays - the pressure of running your business while the kids are around. I'm fairly new to all this as it's only the 2nd summer holiday I've had to deal with and certainly don't have all of the answers, so I reached out to various members of my audience to find out how they do it. You'll hear about what I'm doing this summer plus thought-provoking responses from the contributors. Even if you don't have kids, you'll get an insight into how I'm running my business over the next 6 weeks and if you do, you'll pick up plenty of tips and tricks plus hopefully make yourself feel that little bit better that we're all in this together! Thanks to the following people for their input: Carol Fare: https://carolfare.co.uk/ (https://carolfare.co.uk/) Sally Tyson: https://saladbomb.co.uk/ (https://saladbomb.co.uk/) Sarah Gigg: https://www.linkedin.com/in/sarah-gigg-87b42697/ (https://www.linkedin.com/in/sarah-gigg-87b42697/) Maria O'Reilly: https://mariajordanoreilly.com/ (https://mariajordanoreilly.com/) Sally Farrant: https://www.businessgrowthbynumbers.com/ (https://www.businessgrowthbynumbers.com/) Kat Mckay: https://bamboobeautiful.uk/ (https://bamboobeautiful.uk/) If you enjoyed the episode please don't forget to subscribe and leave a review!
How to get started with your online course idea - with Rochelle Dallas
50:33In this week's episode of Online Marketing Basics for Busy Website owners, I have a chat with Rochelle Dallas from Course You Can about how to get started with creating an online course. Rochelle is a Business Transformation Coach and mentors businesses specifically on how to create an online course. With the summer coming up, it might seem like a good time for you to do this for your business as online courses are so hot right now! You could potentially turn the expertise and knowledge you already offer in your "done for you" or service-based business into something that can be recorded, packaged and sold. If you are a product business, you'll also benefit from giving this episode a listen as Rochelle is convinced she can help find a course idea for any business, in any industry! Rochelle can be found online at: https://www.courseyoucan.co.uk/ Join here next free Masterclass here: https://rochelledallas.lpages.co/masterclass/ https://www.instagram.com/rochelledallas.coaching
That time my website got hacked (and what I did about it)
30:19Back in 2020, I managed to get my website hacked and taken over after leaving it vulnerable. Despite working in tech for well over 20 years, even I got caught out! The shame! In this episode, I want to pass on how it happened and how I could have prevented it with the hope that you can learn from my mistakes! WHAT YOU’LL HEAR IN THIS EPISODE: How to keep your WordPress website update Why backing your website is important How to keep your password and username secure
Reviving a dead email list with "Email Paramedic" Troy Ericson
44:41Do you have an email list that's just sitting there? You're too scared to email your subscribers in case they unsubscribe. Maybe you have no idea what to say? Getting back on the horse with email marketing is something I'm always trying to get website owners to think about as it's so easy to neglect your email list when there are so many other things to do. If this sounds like you, then you're going to love this episode. I managed to bag an interview with Troy Ericson, known as the ‘Email Paramedic’ for his ability to revive his clients' dead email lists and turn them into revenue streams of $100k+ per month. He has some of the most creative techniques and tactics for reviving subscribers to engage I've seen in a while and he reveals a few during the episode that will bring your email list back to life in a heartbeat. Expect hints and tips on how to get your emails opened... What to do when someone unsubscribes.. Being compliant with regulations... Plus why competitor research is a good thing. You can find Troy and his lead magnets at the following links: https://www.troyericson.com (https://www.troyericson.com) https://www.leadparamedic.com/Email (https://www.leadparamedic.com/Email) https://www.emailparamedic.com (https://www.emailparamedic.com)
How to do an SEO audit on your website
37:24An SEO audit is the process of determining how well your website complies with best practises to rank high for keywords and keyphrases on search engine results pages. It's the first stage in finding out what you need to do to get your website seen by your users using search and also by Google and co. In this post I'll show you how to do an SEO audit of your website and how this will help you gain more organic search visitors. We'll cover the tools you need to use and things to watch out for when reading the data that will have the most impact on improving your standing in search results pages. Tools mentioned in this episode: https://search.google.com/search-console (Google Search Console) https://analytics.google.com/analytics/web/ (Google Analytics) https://developers.google.com/speed/pagespeed/insights/ (Google Page Speed Insights) https://ahrefs.com/website-checker (ahrefs.com/website-checker)
Day 05 - Supercharge Your Website Challenge- Building Backlinks
22:56Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. It's the final day of the Challenge and we're helping our Superchargers understand how to build their website authority by getting other websites to link back to them (otherwise known as "backlinks"). I talk about why this important plus reveal some sneaky tactics to inspire you to get started. It's the last day of the Challenge and I hope you have enjoyed the series! Be sure to reach out and let us know what you think! The Challenge will be back in a new format in September! Useful links: https://neilpatel.com/ubersuggest/
Day 04 - Supercharge Your Website Challenge - SEO
27:05Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we're bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. Today it's Day 04 and we look at how your website is viewed by Google and whether you rank for your own business name...or not. It's a simple exercise and gives you an idea of whether you need to do much work to be even seen on the first page of search results for something that is quite often assumed. I also cover info about some useful tools you can use to research keywords and how your website performs on search engines plus cover my own 3-prongs approach to developing an SEO strategy. Useful links: https://keywordseverywhere.com/ (https://keywordseverywhere.com) https://search.google.com/search-console?fbclid=IwAR1f2Nf9vbv4h7uenH-LHZt46MzzVHIeFVEYHJIUWwko2dJt-771yTMDpmc (https://search.google.com/search-console) https://www.google.com/business/?fbclid=IwAR1QV_rGlgAOb7lUt_1DLXrJISCoOWIe-mHc43Ym0abreHczSHf_aHzOH1U (https://www.google.com/business/) https://www.serprobot.com/?fbclid=IwAR0IZ1rxhNL72Jxyty36Ql4Hz6KDaGw2U8keol1PknfSeqlV4d9nlRgR3yQ (https://www.serprobot.com/) See you back for the best bits of Day 05 (the final day!) tomorrow!
Day 03 - Supercharge Your Website Challenge - Site structure
21:18Welcome to the best bits from the first day of the Supercharge Your Website Challenge. This week we’re bringing you an exclusive look at what we chat about in the evening live Q&A sessions every day for five days. It's Day 03 and today we go BIG reviewing the structure of your entire website! We help you look at whether you have too many pages or not enough based on what you have learned about your ideal customer over the past couple of days. Sites we looked at during the session include: https://www.made.com (https://www.made.com) https://www.clinique.co.uk (https://www.clinique.co.uk) http://www.jennasoard.com (http://www.jennasoard.com)