Exposed: Why Nobody Trusts You Online Anymore (The Trust Recession is REAL)

Episode 153: 🎙️What’s Actually Working on Instagram in 2025 (and What’s Not) | Say It With Your Chest PodcastThis podcast episode is a fiery one, and we’re not holding back. As the year wraps up, Tamara Meyer and special guest Jordan are joining forces to help coaches, fitness professionals, and service-based entrepreneurs cut the fluff and start 2026 strong with real strategies that work.We dive into what’s currently broken with Instagram marketing, why the “trust recession” is killing conversions, and what it really takes to show up with authority online. If you're tired of lazy, cookie-cutter content, generic captions, and ChatGPT-overloaded posts that don’t move the needle, this episode is your wake-up call.Expect truth bombs, laughs, and tactical gems you can apply today — from how to use AI properly, to building content systems, storytelling with impact, and how your Instagram stories, DMs, and real brand voice are the keys to your next 6- or 7-figure leap.Whether you're a female entrepreneur, fitness coach, or service provider ready to ditch mediocre results, this is your ultimate breakdown of what’s working right now on Instagram — and what absolutely isn’t.🕒 Chapters00:00 – Kicking off with fire: End of year reflections & why this episode matters02:40 – Why service providers are stuck in a 2020 Instagram strategy05:05 – Welcome to the “trust recession” (and what it means for your business)08:30 – Why generic posts and lazy AI content are killing your brand13:12 – The truth about building authority: It starts with YOU16:50 – The shift from being “good” to becoming exceptional19:03 – What is working for our clients: Content frameworks & personality23:45 – The 4 types of content you must be using now26:20 – How to build fast trust in 2026 (and the #1 thing to focus on)30:11 – Why speaking on stages is the biggest growth hack34:00 – Real talk: Are you taking responsibility for your results?36:44 – Why daily Instagram stories & DMs are driving 48% of conversions41:22 – Testimonials that convert: The real way to show proof46:00 – In-person events, community & connection in a digital world50:33 – How many posts a day should you be doing now?53:18 – Why quantity beats vanity metrics: It’s about consistency56:40 – Get it off your chest: Why laziness is ruining businesses01:00:00 – Final words: Ownership, drive, and staying obsessed with your missioninstagram marketing 2025, instagram for coaches, what's not working on instagram, trust recession, instagram content strategy, how to build trust online, online business tips 2025, content that converts, instagram growth tips, authentic marketing, personal branding for coaches, service-based business marketing, social media strategy for coaches, AI and social media, stop posting generic content, how to build authority online, instagram visibility tips, build community online, instagram story strategy, how to be seen online

🎤 Turn Your Mess Into a Mic Drop: The 10-Minute Storytelling FrameworkThis podcast episode of Say It With Your Chest with Tamara Meyer is your step-by-step guide to turning life's messy moments into powerful, profit-driving mic drop talks — in just 10 minutes. If you’ve ever thought, “My story is too messy to share”, think again. In this episode, Tamara shows you how to take the raw, unpolished parts of your life and shape them into a keynote-style story that connects deeply and converts powerfully.Tamara shares her four-part storytelling framework — Mess, Meaning, Method, and Micro-Invite — to help you craft compelling narratives that land with your audience, build trust, and position you as a powerful voice in your niche. This is a practical episode for service-based entrepreneurs, fitness professionals, female leaders and anyone ready to use their voice for impact and income.Whether you’re preparing a keynote, building content for your brand, or finally owning your story, this episode will help you package your message into something magnetic, memorable and monetisable.00:00 – Welcome to the SIWYC Podcast01:15 – Why your messy story matters02:40 – Introduction to the 4M Mic Drop Framework03:22 – M1: The Messy Moment – what to look for05:15 – Brain-dumping your story: tips and prompts07:30 – M2: The Meaning – what it taught you09:48 – The sentence that connects your mess to your message11:05 – M3: The Method – turning your story into 3 takeaways14:40 – Example of Tamara’s own messy story17:10 – Why frameworks make your story stick18:25 – How to make your audience feel seen20:15 – M4: The Micro Invitation – why every talk needs a CTA22:00 – Wrapping it up: use your voice, say it with your chest23:20 – How we help students inside Empire School24:45 – Final thoughts & your invitation to connect

This podcast episode of Say It With Your Chest with Tamara Meyer is your ultimate guide to creating powerful content that converts—without sacrificing your time, energy, or sanity. If content creation feels like a chore, is pulling you away from your loved ones, or you're stuck in a never-ending edit loop, this episode is for you.Tamara shares her signature frameworks and strategies to help service-based entrepreneurs, female business owners, fitness professionals, and personal trainers stop overthinking and start showing up with confidence and clarity. Learn how to optimise your content creation process using simple tools, how to identify what content actually lands, and how to batch, delegate, and execute your content without the drama.Whether you're a natural talker, a storyteller, or still figuring out your content voice, Tamara breaks down the most effective formats—talking heads, carousels, B-rolls, and story-led captions—so you can play to your strengths and stay consistent. Plus, discover why perfection is killing your momentum and what to do instead to build visibility, engagement, and ultimately, sales.🕒 Chapters00:00 - Welcome to Say It With Your Chest01:23 - The real reason content feels like a chore03:40 - Why cinematic content is slowing you down05:02 - The power of simplicity in content creation06:35 - Choosing one platform: Why CapCut works08:10 - How to audit your content and double down on what lands10:05 - Types of content that convert: talking heads vs carousels12:20 - How to master your hook and shorten your videos14:18 - Writing carousel captions that actually sound like you16:30 - Using ChatGPT and AI for efficient creation18:00 - Why you should ditch Canva and use Instagram’s in-app tools20:12 - Batch planning: How to schedule a week’s worth of content22:40 - The truth about B-roll content and writing captions that convert24:15 - How to generate new ideas daily without burning out26:50 - The secret to staying consistent: delegate, outsource, simplify29:30 - Tamara’s final say-it-with-your-chest advice

🎙️ How to Speak with Confidence on Camera in 5 Minutes | The RAW Method for EntrepreneursThis podcast episode of Say It With Your Chest with Tamara Meyer is a game-changer for anyone who freezes in front of the camera. Whether you're a business coach, personal trainer, or service-based entrepreneur trying to build a presence online, this five-minute ritual will help you move from self-doubt to confidence using Tamara’s signature RAW method.In this solo episode, Tamara shares the exact three-step reset she uses before going live or recording content, helping you shift from being in your head to speaking from the heart. This is especially powerful for female entrepreneurs and fitness professionals who are building personal brands and want to show up with energy, authenticity, and confidence.You'll discover how to regulate your body, activate your mission, and use your words with conviction — all in under five minutes. Whether you're new to public speaking or already on your content creation journey, this podcast offers a practical ritual that you can use daily to feel grounded and seen.Chapters00:00 – Introduction: Why speaking on camera still feels awkward01:10 – Why you don’t have a confidence problem — you have a regulation problem02:00 – Step 1: REGULATE your nervous system with movement04:15 – Step 2: ACTIVATE your mission and energy through voice and presence07:00 – Step 3: WORDS – Practising your message with conviction09:30 – How to integrate the RAW method into your daily routine11:00 – The secret behind the rapid confidence of Tamara’s students12:40 – Final words: your nervous system doesn’t need a quote — it needs a ritual📩 DM "SIWYC" on Instagram to⁠ @tamarameyercoach⁠ to get an exclusive offer for our listeners🎧 Please LIKE, COMMENT, and SUBSCRIBE for more business, branding, and content creation strategies! This really helps us reach more people and have more impact globally.#TamaraMeyer #BusinessCoaching #CoachingForWomen #FemaleEntrepreneurs #CameraConfidence #CoachingForTrainers #SpeakingOnCamera #OnlinePresence #RAWMethod #PersonalBranding

This podcast episode of Say It With Your Chest (SIWYC) with Tamara Meyer shows you how to own your voice as a speaker and step into your next level as a female entrepreneur and business owner.If you have ever felt like you are copying other people online, playing it safe in your business or hiding behind your offers, this episode will help you recognise what season of your speaking journey you are in and what needs to shift so you can rise. Tamara walks you through the four seasons of her speaking glow up, sharing how she went from echoing others to becoming a visionary business coach for women whose voice is her greatest asset.You will learn how the Echo Season keeps you stuck copying mentors and muting your own message, how the Experiment Season is all about reps, content, lives, masterclasses and testing your voice, how the Expert Season is where you step into authority with solid IP, client results and a growing brand, and how the Edge Season is where your speaking identity and business coaching identity combine so that you become the offer.Whether you identify with coaching for service-based entrepreneurs, coaching for female entrepreneurs, or coaching for fitness professionals and personal trainers, this conversation helps you see your growth as a series of seasons instead of a straight line. Tamara shares how personal development shifted her from victimhood into leadership, how to navigate imposter syndrome as you level up, and why your audience needs to see the real, unfiltered you, both online and behind closed doors.If you are a woman in business who knows you are meant for more, this episode will support you to stop shrinking, speak with authority and build a magnetic brand that attracts clients who want to be in your world because of who you are. This is where legacy, visibility and aligned business coaching come together.At the end of the episode, Tamara invites you to Show Up and Speak Live, a powerful experience for leaders ready to own their message, step onto the mic with conviction and use their voice to transform rooms, stages, podcasts and events.📩 DM "SIWYC" on Instagram to⁠ @tamarameyercoach⁠ to get an exclusive offer for our listeners🎧 Please LIKE, COMMENT, and SUBSCRIBE for more business, branding, and content creation strategies! This really helps us reach more people and have more impact globally.Chapters00:00 Intro to Say It With Your Chest and episode overview02:02 Why speaking feels scary and the fear of being seen05:18 Echo Season, copying others and losing your own voice10:40 Personal development, life coaching and self-awareness15:22 Experiment Season, doing the reps, lives, content and masterclasses21:05 Testing your message and identity as a coach and speaker26:30 Stepping into business coaching and consulting30:45 Expert Season, authority, IP, client results and team growth36:10 Online you vs behind closed doors you40:35 Edge Season, becoming the visionary and being the offer46:50 Building legacy, global impact and inviting people into your seasons51:20 Navigating imposter syndrome at every new level55:10 Owning your edge, turning down criticism and turning up your truth58:00 Invitation to Show Up and Speak Live and your next speaking glow up#SayItWithYourChest #TamaraMeyer #SIWYC #BusinessCoaching #BusinessCoachForWomen #FemaleEntrepreneurs #WomenInBusiness #ServiceBasedBusiness #CoachingForEntrepreneurs #CoachingForFemaleEntrepreneurs #CoachingForFitnessProfessionals #PersonalTrainers #PublicSpeaking #SpeakWithConfidence #PersonalBrand

This podcast episode of Say It With Your Chest with Tamara Meyer is a must-listen for every coach, content creator, and entrepreneur who’s tired of chasing vanity metrics and ready to build true authority online. After a brief break, Tamara is back with a powerful solo episode that digs into the viral vs visibility debate and the visibility ladder that actually drives conversions, connection and cash.Tamara shares her own story of chasing virality, including the early mistake of buying followers, and how that choice nearly sabotaged her entire business. More importantly, she gives you a new framework to work from — one that focuses on being chosen, not just seen.Whether you're a business coach for women, a personal trainer building an online brand, or a service-based entrepreneur craving more aligned clients, this episode offers clarity, honesty and practical strategy you can start applying today.🎯 What You'll Learn:Why going viral isn’t the goal — and how it can actually hurt your businessHow to build visibility that leads to real engagement and conversionsThe four stages of Tamara’s Visibility Ladder: Strangers, Lurkers, Participants, BuyersThe difference between being followed and being chosenHow to turn consistent visibility into lasting impact and income00:00 – Welcome Back! Where Tamara’s Been03:10 – Why Chasing Viral Can Destroy Your Business07:55 – The Hard Lesson: Buying Followers and Its Impact11:45 – Visibility vs Virality: Which One Are You Choosing?14:30 – Foundations First: Messaging, Voice and Alignment17:50 – Introducing The Visibility Ladder19:05 – Stage 1: Strangers – How to Capture New Attention22:20 – Stage 2: Lurkers – Building Connection Through Authenticity26:40 – Stage 3: Participants – Creating Trust and Engagement29:15 – Stage 4: Buyers – Converting Visibility into Revenue33:10 – Why Virality Alone Will Burn You Out36:30 – How to Build Presence AND Fill Your Bank Account39:05 – Final Thoughts: Be Visible, Be Chosen, Build Legacy

🔥 Reclaiming Feminine Power in Business & Leadership | With Nadine MullerThis podcast episode of Say It With Your Chest with Tamara Meyer is one you won’t want to miss. We’re diving deep into the powerful intersection of feminine energy, leadership, and scaling in business with the beautiful and trailblazing Nadine Muller.In a world that celebrates the hustle, many women are burning out by operating in constant masculine energy. Nadine joins Tamara to challenge this norm and call women back into feminine power, softness, surrender, and wisdom, without sacrificing ambition or business growth. Together, they explore how feminine leadership can be the key to sustainable scaling, authentic connection, and deeper joy.This episode is a raw, honest, and empowering conversation that calls women to realign with their intuition while still honouring structure. Whether you’re a female entrepreneur, fitness professional, or service-based business owner, this one is for you.⏱️ Chapters:00:00 – Welcome with Nadine Muller 01:25 – What do you need to get off your chest? 03:40 – Acknowledging past versions of ourselves 06:15 – The rise of the powerhouse woman – but at what cost? 08:48 – Feminine surrender vs laziness 11:30 – Letting go of ego-driven leadership 14:02 – How masculine energy is stunting women’s growth 17:50 – Creation and scale from the feminine 21:15 – Healing the masculine wound 25:00 – From fitness to feminine leadership 28:40 – Why checklist culture is stealing your joy 32:00 – Balancing logic with intuition in business 35:10 – Structure AND softness – not either/or 38:05 – A personal moment: behind the scenes with Tamara 42:00 – Final thoughts and powerful invitations📩 DM "SIWYC" on Instagram to⁠⁠⁠ @tamarameyercoach⁠⁠⁠ to get an exclusive offer for our listeners🎧 Please LIKE, COMMENT, and SUBSCRIBE for more business, branding, and content creation strategies! This really helps us reach more people and have more impact globally.#TamaraMeyer #NadineMuller #BusinessCoaching #CoachingForWomen #FeminineLeadership #CoachingForEntrepreneurs #CoachingForFitnessProfessionals #Sayitwithyourchest #WomenInBusiness #FeminineEnergy #BusinessCoachForWomen #ConsciousEntrepreneurship

💬 Building a Business and a Relationship: The Raw Truth About Working TogetherThis podcast episode of Keys to the Queendom with Tamara Meyer is a special one — not only because it’s packed with real talk about business and personal growth, but because Tamara is joined by her life and business partner, Jordan. Together, they pull back the curtain on what it really looks like to build a business as a couple — from CEO energy to CBF (Can't Be F***ed) moments.Tamara and Jordan open up about the highs, the hilarious lows, and the deep emotional truths that come with growing a business while navigating love, ADHD, and burnout. If you've ever tried to balance business and life with a partner, this podcast will hit home.From sales call tantrums to silly fights about food (yep, feeding Tam is now a rule), this episode will have you laughing, nodding, and feeling seen. They dive into how they support each other through sick days, tough client calls, and high-stakes launches — and what it takes to really show up for both business and love.📍Chapters00:00 – Welcome to a special couple’s edition with Tamara & Jordan 02:35 – Why this is more than just a podcast — it’s their first official one as a duo 05:20 – What it’s really like working together in business and life 08:45 – The silliest fight this month: “Feed Tam!” 11:30 – ADHD in business and learning how to support each other 15:40 – Jordan’s CEO moment when Luna fell sick 19:10 – Tamara’s unstoppable ability to show up — even when sick 23:00 – Positive reassurance, emotional leadership, and feeling seen 27:10 – When CEO energy crashes into “CBF” moments 30:40 – Overbooking, burnout, and underwear meltdowns in the kitchen 35:00 – How they’re learning to communicate, balance, and laugh through it all📩 DM "SIWYC" on Instagram to⁠⁠⁠⁠ @tamarameyercoach⁠⁠⁠⁠ to get an exclusive offer for our listeners🎧 Please LIKE, COMMENT, and SUBSCRIBE for more business, branding, and content creation strategies! This really helps us reach more people and have more impact globally.#SayitWithYourChest #TamaraMeyer #BusinessCoaching #CouplesInBusiness #CoachingForWomen #EntrepreneurLife #ADHDInBusiness #FemaleEntrepreneurs #CoachingForFitnessProfessionals #BusinessCoachForWomen #ContentCreationTips #SayItWithYourChest

🎙️ Say It With Your Chest: Unmuting Your True Voice & Owning Your PowerThis podcast episode of Keys to the Queendom with Tamara Meyer is an unfiltered, high-impact solo conversation about silencing shame, stepping into your voice, and reclaiming every part of your identity — no matter how messy, bold or loud it may be.In her first solo episode since the rebrand, Tamara dives deep into the emotional and mental cost of staying silent, especially for women in business who’ve been told to tone it down, dim their light, or "be professional" at the expense of their truth. If you're a service-based entrepreneur, fitness professional, coach, or someone who's been afraid to speak up, this is your permission slip to say it with your chest.Tamara shares personal stories, raw reflections, and powerful mindset shifts to help you unmute yourself and express your truth — in business, relationships, and beyond. You’ll also get a behind-the-scenes look at the “why” behind the new brand direction and what it really means to lead with unshakable self-expression.🎧 Chapters00:00 - Welcome to "Say It With Your Chest" 01:12 - Why the rebrand? Big thank you to Jenna 03:45 - The cost of staying silent 06:30 - People-pleasing & playing small 09:15 - How shame keeps you muted 12:40 - Owning all sides of your identity 15:10 - Personal story: Dance days & dimming the light 18:22 - Being liked vs. being real 20:45 - The power of setting boundaries 23:00 - “What you accept is what you teach” 25:30 - Final words: Stop shrinking, start speaking📩 DM "SIWYC" on Instagram to⁠⁠⁠⁠ @tamarameyercoach⁠⁠⁠⁠ to get an exclusive offer for our listeners🎧 Please LIKE, COMMENT, and SUBSCRIBE for more business, branding, and content creation strategies! This really helps us reach more people and have more impact globally.#TamaraMeyer #BusinessCoaching #CoachingForWomen #PersonalTrainers #SayItWithYourChest #CoachingForEntrepreneurs #KeysToTheQueendom #BusinessCoachForWomen #FemaleEntrepreneurs #BrandingForCoaches #SpeakYourTruth

🎙️ Say It With Your Chest: Instagram Growth, Bold Moves & Vegemite with Brock Johnson 🇦🇺This podcast episode features international guest Brock Johnson, known as the number one Instagram coach and the go-to “Instagram growth guy,” in a powerful new instalment of the Say It With Your Chest podcast — formerly Keys to the Queendom with Tamara Meyer.We kick off this rebranded show with a bold message: quantity creates quality. Brock shares his unfiltered take on one of social media’s biggest debates — quality vs. quantity — and why consistent content is the path to mastering your message and creating massive impact.You'll also hear about Brock’s first-ever trip Down Under, including his (somewhat brave) first taste of Vegemite on toast. From Aussie traditions to global strategies, this episode blends culture and content growth in a way only Say It With Your Chest can deliver.Tamara and Brock dive deep into what it takes to grow a bold, authentic brand on Instagram, the biggest misconceptions holding creators back, and how speaking with conviction is the game-changer for service-based entrepreneurs, female leaders, fitness professionals, and coaches ready to scale.🔖 Chapters00:00 – Welcome to the Rebranded Podcast 01:45 – Why “Say It With Your Chest” Is More Than a Name 04:10 – Introducing Instagram Growth Expert Brock Johnson 06:30 – Brock’s First Time in Australia 09:00 – Trying Vegemite on Toast for the First Time 12:20 – The Quality vs. Quantity Debate on Instagram 15:40 – Why Quantity Leads to Better Quality Content 19:15 – The Trap of Perfectionism in Content Creation 22:50 – Creating Impact by Being Bold and Consistent 26:10 – Misconceptions About Instagram Growth 30:00 – Brock’s Approach to Content That Converts 33:20 – Navigating Jet Lag, Coffee and New Cultures 36:00 – The Power of Speaking with Conviction 39:10 – Final Thoughts and “Say It With Your Chest” Moments📩 DM "SIWYC" on Instagram to⁠⁠ @tamarameyercoach⁠⁠ to get an exclusive offer for our listeners🎧 Please LIKE, COMMENT, and SUBSCRIBE for more business, branding, and content creation strategies! This really helps us reach more people and have more impact globally.#SayItWithYourChest #BrockJohnson #InstagramGrowth #TamaraMeyer #BusinessCoaching #FemaleEntrepreneurs #FitnessProfessionals #ContentCreation #BusinessCoachForWomen #InstagramTips #PodcastAustralia #EntrepreneurMindset #SocialMediaStrategy