The Future of Programmatic Advertising with Generative AI

Kristen Banks, Senior Vice President of Marketing at the Las Vegas Raiders, joins James Kotecki in the CES C Space Studio to recap the success of Super Bowl LVIII in Las Vegas. She also discusses primetime marketing strategies, fan engagement beyond the field, and how technology is transforming fan data.

Alexander Dao, Global Head of Agency Development & Sales Partnerships at Snap, joins James Kotecki in the CES C Space Studio to discuss how Snap uses their unfiltered and personalized approach when working with brand partnerships, revolutionizing the traditional ad tactic to better reach the Gen Z audience.

Jen Wong, COO of Reddit, and Lisa Utzschneider, CEO of Integral Ad Science, joins James Kotecki in the CES C Space Studio to explore the relationship between Reddit and Integral Ad Science and how AI and ad integration is a perfect companion to Reddit. Discover how AI technology can benefit from Reddit’s communities and Integral Ad Science’s new launch of Brand Safety and Sustainability and Total Media Performance.

Gülen Bengi, Lead Global Chief Marketing Officer, Mars and Global Chief Growth Officer, Mars Snacking, joins James Kotecki in the CES C Space Studio to discuss exciting innovations at Mars Snacking, including a new partnership with Razor to develop food products tailored for gaming communities. Also, learn about Mars Snacking's climate initiatives and their commitment to sustainability.

Eric Weisberg, Global Chief Creative Officer at Havas Health Network, joins James Kotecki in the CES C Space Studio to discuss how the company is prioritizing inclusivity in strategies for GLP-1 brands. Discover Havas Health Network’s launch of the new trend intelligence report "Superwomen" and their efforts to close health equity gaps. 

Brian O’Kelley, CEO & Co-Founder of Scope3, joins James Kotecki in the CES C Space Studio to discuss Scope3’s role in reducing the technology footprint. Hear how Scope3 is helping companies minimize digital waste, benefiting both the environment and their pocket.

Mike Romoff, Chief Revenue Officer at Reddit, joins James Kotecki in the CES C Space Studio to discuss how Reddit is paving the way for innovative brand and community relationships by utilizing “ask me anything” forums. Romoff also discusses how Reddit’s well of human-generated information is the perfect match for AI training.

Dan Reed, COO of Reality Labs at META, joins James Kotecki in the CES C Space Studio to share what's next for Meta. Explore the capabilities of Ray-Ban Meta frames, including real-time language translation, as the company enhances accessibility to engage more consumers.

China Widener, Vice Chair and US Technology, Media, and Telecommunications Industry Leader of Deloitte, joins James Kotecki in the CES C Space Studio to discuss how the technology industry should be responsible for educating consumers on the benefits of AI while balancing privacy to maintain transparency and accountability.

Tim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity.