Snap’s Secret Sauce: How Gen Z is Shaping the Future of Ads

We’re on the brink of the next industrial revolution. With AI, robotics and human ingenuity working hand in hand, the future of manufacturing and technology is being written today. Explore how modernization, workforce investment and cross-sector collaboration are powering America’s next great renaissance. Listen in as Dallas Dolen, PwC US Technology, Media & Telecommunications Industry Leader, and Ryan Hawk, PwC US Energy & Industrials Leader, elaborate on these groundbreaking topics.

From innovation to real-world impact — in this episode, we explore how technology is shaping lives and influencing consumers around the world. Drawing on new research from Bosch, we dig into global trends in personal health tech, AI, and more to understand what people really want from the future of technology. Tune in to hear what’s driving change over the next five years — and what might just surprise you.

AI is breaking barriers everywhere. From agtech to AI agents, we explore the intricacies of marketing during an audience shift and how businesses can grow alongside technology.

We’re exploring how accessibility and innovation go hand in hand. From the roots of closed captioning to today’s AI breakthroughs, our guests share how accessible technology isn’t just a feature — it’s a catalyst of progress that makes life better for everyone. Discover how inclusive design is shaping the future of tech.

CES Tech Talk is back, and Season 9 is kicking off with CES hosts, Brian Tong and iJustine, getting hyped to talk all things CES 2026! From robotics and wearables to the debut of CES Foundry, this episode dives into the innovations and ideas shaping the world’s most powerful tech event. The future won’t wait — be there when the world shows up. 

Tubi CEO Anjali Sud joins James Kotecki in the CES C Space Studio to explore the unique offerings Tubi provides to consumers, including the world’s largest ad-supported, free video library. Learn how Tubi is breaking down barriers for independent creators and blending long-form and short-form storytelling to enhance the viewing experience.

Kristen Banks, Senior Vice President of Marketing at the Las Vegas Raiders, joins James Kotecki in the CES C Space Studio to recap the success of Super Bowl LVIII in Las Vegas. She also discusses primetime marketing strategies, fan engagement beyond the field, and how technology is transforming fan data.

Alexander Dao, Global Head of Agency Development & Sales Partnerships at Snap, joins James Kotecki in the CES C Space Studio to discuss how Snap uses their unfiltered and personalized approach when working with brand partnerships, revolutionizing the traditional ad tactic to better reach the Gen Z audience.

Jen Wong, COO of Reddit, and Lisa Utzschneider, CEO of Integral Ad Science, joins James Kotecki in the CES C Space Studio to explore the relationship between Reddit and Integral Ad Science and how AI and ad integration is a perfect companion to Reddit. Discover how AI technology can benefit from Reddit’s communities and Integral Ad Science’s new launch of Brand Safety and Sustainability and Total Media Performance.

Gülen Bengi, Lead Global Chief Marketing Officer, Mars and Global Chief Growth Officer, Mars Snacking, joins James Kotecki in the CES C Space Studio to discuss exciting innovations at Mars Snacking, including a new partnership with Razor to develop food products tailored for gaming communities. Also, learn about Mars Snacking's climate initiatives and their commitment to sustainability.