Brand Matter podcast

Tapping into the Emotional Side of Buying and Selling with Will Milano

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Customers are often over half way through the buying process before they every speak to a salesperson. So what’s doing the talk up until that point? Your brand.

On this episode, Will Milano, podcast host and CMO at Integrity Solutions, joins us to talk about the intangible factors of sales success. Listen in as we explore the crucial connection between sales and branding, discuss the evolution of these roles, and uncover the secrets to cultivating a strong, authentic company brand that resonates with customers. If you're looking to enhance your organization's brand, attract loyal customers, and drive business growth, then you definitely don't want to miss this enlightening conversation.

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