Brand Matter podcast

People Buy Experiences, Start Selling an Exceptional One with Dave Shaw

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People buy experiences, not products - which are you trying to sell?

In this episode, we’re joined by Dave Shaw, Director of Concessions and Air Service with the Indianapolis Airport Authority, who brings a unique perspective from the airport industry. Dave shares his insights into how airports, as complex entities with multiple business partners, strive to create a seamless and memorable experience for passengers. Join us as we delve into the challenges of managing various touchpoints and learn how Dave prioritizes customer service, employee recognition, and proactive maintenance to cultivate brand identity in a highly competitive market.

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